Reputation = Revenue

Agathe LirzinMba

SummaryI. Revenue managementII. Dedicate Revenue managerIII. A bright futureIV. HoweverV. The question is …VI. In hospitalityVII.Increase direct bookingVIII.Recommendations

REVENUE MANAGEMENT

« selling the right product to the right customer at the right time to the right price »

And some conditions :

Find resources to sellPerishable inventoryCustomers willing to pay different price for

the same product.

DEDICATE REVENUE MANAGER

Managing rates & inventoryAnalyze and reportDo a segmentation and channel

managementDo Budget and forecastDo meeting and arbitrateDo strategic goal = MOST

IMPORTANT ROLE

CHANNEL PROLIFERATI

ON

METASEARCH

RISING COSTS OF

ACQUISITIONRATE PARITY

REVIEWS

A bright Future

NEW METRICS

NEW PRICING

STRATEGYNEW TITLE

HOWEVER

Revenue management improve the hotel management but a greater portion of the revenue goes to OTA METASEARCH.

THE QUESTION IS …

With the cost of acquisition rising, how should hoteliers shift strategy to maintain profitability?

IN HOSPITALITY

Dream Search

Book Stay

INCREASE DIRECT BOOKING

• Discount thought booking directly on the hotel website

• Adapt to the guest (different markets)

• Choose the channel that suit you• Be on the google, tripadvisor,

trivago, kayak

SITEMINDER

• Add more metasearch and channel thought direct website …

RECOMMENDATIONS Pricing : Make you at

the place of customer

Distribution plan, play favoritism with sites

Know lifestyle value of customer

Maximize the demand, be the

creator

Implement new metrics

Have a positive online reputation

Benchmark the KPI

Use management tools like reviewpro

to help you