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De evolutie van postale diensten in een Belgisch en internationaal perspectief
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Wij verwelkomen u op:
De uitdagingen van Bpost in het kader van de evolutie van postale diensten in een Belgisch en internationaal perspectief
Koen Van Gerven CEO
How to make elephants dance
VlerickAlumni, November 6th, 2014
Agenda
bpost at a glance
Key figures
The journey we went through
The challenge The transformation Productivity and profits
The journey ahead of us
Focus on the core Innovate/ grow Productivity improvements Stakeholders
VlerickAlumni, November 6th, 2014
1BPOST AT A GLANCE
5
23182365
2416 2429
Some figures
Mass Retail & Channels
• 669 post offices• 674 post points• Others: contact center, stamp shops, e-shop …
Mail Service Operations
• ~13,200 red boxes• 5 sorting centres, 280 operational platforms• Collect and distribution 5x/week• 10,000 daily rounds• 5.3 million addresses• ~10 million mail items/day• ~105,000 parcel items/day
EBIT
bpost at a glance
EmployeesAverage FTEs
Key financial indicators (normalized)
EUR million
Total Operating income
2010 2011 2012
Total operating income (revenues)2013
85%
2010 2011 2012 2013
29,311 27,97
3 26,625
25,683
2013
319 359 404 436
Other sources of revenues
26%
Parcels10%
Domestic Mail64%
+2.3% p.a.
+11% p.a.
VlerickAlumni, November 6th, 2014
2THE JOURNEY WE WENT THROUGH
7
Transformation journey to turn around a challenging situation back in 2003…
Situation in 2003
• Loss making with EBIT of EUR -69m
• Quality issues with only 85% of D+1 delivery of domestic items
• Low customer satisfaction with only 75% of satisfied customers in 2004
• Low operating efficiency with ratio of operating income/FTE around EUR 53,000/FTE
Transformation efforts
2003
2004
2007
2013
2011
Started the continuousoptimization of delivery rounds
Building of newsorting centers
Transformation ofthe points of sale network
Automated roundsorting and mail sequencing
Newdistribution structure with areduced number of buildings
New strategic‘Vision 2020’ programto further increase efficiency
20092006IPO onEuronext
CVC and DanishPost enter into The capital
VlerickAlumni, November 6th, 2014
Employee motivationPercentage of employees rating motivation with top scores (5, 6 or 7)
11
Customer satisfactionPercent
Quality of deliveryD+1 delivery of domestic single piece items up to 2 kg, stamped at “Prior tariff”, Percent
81757466
201009082007
… resulting in an increased productivity in a context of increasing quality of service, employee motivation and customer satisfaction…
86837882828279797775
0706052004 08 13111009
9293939493929188
85
2013
94
11100908070605042003
999487
817674
7064
595853
Operating income per FTEEUR thousand per FTE (end of year)
+6.4% p.a.
2003 04 05 06 07 08 09 10 11 201312
96
1212
VlerickAlumni, November 6th, 2014
9
… and significant profit improvements
EBIT
EUR million
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
404359
319240222
18316082
37
-69Normalized EBIT marginPercent
13.810.79.88.07.23.9 15.2 16.71.7-3.3 18.0
2013
436
VlerickAlumni, November 6th, 2014
THE JOURNEY AHEAD OF US
OUR STRATEGY 3
11
Focused strategy as an answer to observed trends
Continue to focus on core mail business
Innovate/grow within
core competencies
Generatecontinued
productivitygains
Keep stakeholders on board
E-substitution
E-commerce
Services at home
Leading to value creation & rewarding of shareholders
VlerickAlumni, November 6th, 2014
CONTINUE TO FOCUS ON CORE MAIL BUSINESS
VlerickAlumni, November 6th, 2014
Continue to focus on core mail business
specific programs to support mail resilience
DM Boost RelatioMail
Telco Cie
Telco Cie à votre service:(voir au dos de votre facture)
Telco CieTelco Cie
Telco Cie à votre service:(voir au dos de votre facture)
Proves effectiveness of Direct Mail
Re-design of invoiceto add value
▪ While being impacted by e-substitution mail remains important…
–90% of customers check their mail box every working day
–73% with internet connection prefer paper
… and we run marketing programs to defend the value of mail
DMX
Letterbox touch-point combined with search
VlerickAlumni, November 6th, 2014
INNOVATE / GROW WITHIN CORE COMPETENCIES
VlerickAlumni, November 6th, 2014
Innovate/grow within core competenciesbpost has an established position in parcels…
Dom
esti
c
parc
els
Inte
rnati
on
al
parc
els
B2C/C2X segment B2B segment
Offer the best last mile and broadest delivery options through: Flexible at home delivery 6
days/week (incl. Saturday delivery)
Densest network of pick-up and drop-off points in Belgium (1,100)
~100 bpack 24/7: all-time accessible pick-up locations
Unique selling proposition
Others Others
~50% ~5%
Market size: ~€ 150-200m 2010-12 growth of 5% p.a. Capture share of
e-commerce growth
Market size: ~€ 750-800m 2010-12 growth of 3% p.a. Double market share by
2017
Originated to protect Belgian home market by: Offering US and Chinese e-
trailers solutions to ship products into Europe and other parts of the world
Ensuring last mile delivery into Belgium and injection into other postal operator’s delivery network for other countries
The rationale…
We offer direct access to international postal networks and rates
Asset-light business model: outsourcing of air and road transport as well as last mile delivery outside of Belgium
Dedicated international sorting center Strategic presence in North America (Landmark) and Asia
(Beijing, Hong Kong, Singapore) driving flows towards EU Integrated service range: customs clearance, warehousing, pick
& pack and last mile delivery
How we do it
Dom
esti
c
parc
els
VlerickAlumni, November 6th, 2014
Innovate/grow within core competencies … and several other sources of revenues besides mail and parcels
Inte
rnati
on
al
Valu
e a
dd
ed
serv
ices
Ban
kin
g &
Fin
an
ce
Payment services, cash at the counter, public finance solutions
Continuous development of innovative products and services
Direct offering50% of revenue
Associate 50/50 with BNP Paribas Fortis (bpost is sole retail agent) Basic retail, investment and insurance products Established footprint in Belgium through the bpost retail network
Agent of bpost bank50% of revenue (commissions)
Mail coming into Belgium from abroad Mail originating from a foreign country and passing through Belgium on its way to
another foreign countryWhat?
Asset-light business model and fully variable costs Active in the US, Europe and Asia
Business model
Collect and handling services
Meter readings at home (gaz, water, electricity)
Customer specific solutions which leverage our key assets: last mile, retail network and financial backbone
bpost won the tender to deliver the European license plates in Belgium
bpost is piloting delivery of groceries at home
outsourced in-house
VlerickAlumni, November 6th, 2014
ACHIEVE CONSTANT PRODUCTIVITY IMPROVEMENTS
VlerickAlumni, November 6th, 2014
18
Systematic objectivization
• Systems and metrics in place to “objectivize” workload
• Enabling accurate assessment and capture of productivity gains
• In every part of the organization (e.g., mail operations, retail network)
No interruptionin the process
• No interruption in the process of identification, preparation, testing, implementation and capture of improvement opportunities
• Critical improvement initiatives are shaped as a permanent and iterative cycle of successive waves every 18 months, e.g., Georoute
• Optimized employment plans to keep average salary increase under control
Ahead of the curve
• All improvement programs prepared well in advance (3-5 years planning) so as to
• Leave sufficient time for piloting and testing before roll-out of stable solution
• Perform “change management” in the organization
+ +
Natural attrition as key enabler to effectively and efficiently
capture the gains while maintaining social dialogue
Constant dialogue with social partners and key stakeholders to avoid “surprises” hence manage
timing of implementation
+
bpost has a proven track record and plans for further productivity gains
VlerickAlumni, November 6th, 2014
bpost has a proven track record and plans for further productivity gains
Historic FTE evolution
End of year FTEs, ‘000
05 0706042003
40
-4.7% p.a.
2013
25
11100908 12
Age PyramidHeadcount per age, 31/12/2013
8,469 8,911 10,407
37% of bpost’s
employees are above 50 years
old
0-39 40-49 50+
Statutories Baremic Contractuals
Non Baremic Contractuals
bpost has a systematic, well-rounded approach to identify and capture cost improvements across the entire organization
bpost has plans for further productivity gains supported by natural attrition and Vision 2020
VlerickAlumni, November 6th, 2014
KEEP STAKEHOLDERS ON BOARD
VlerickAlumni, November 6th, 2014
2121
We want to keep stakeholders on board…D
istr
ibu
tion
qu
ality
Cu
sto
mer
sati
sfa
cti
on
En
vir
on
men
tEn
gag
ed
em
plo
yer • Engagement
• Well-being
20132012
-15%# work accidents
Recognize experience:
first 45 people graduated
2013
2009 #14
#1
2011 #8
2012 #2
1ston the IPC
Environmental Ranking
81/100
20132004
+1175
862012 to 13:
+3
+1185
962
20132003
2012 to 13:+2
Percent
Percentage letters in D+1
VlerickAlumni, November 6th, 2014
Continuous dialogue with all stakeholders
No compromise on ambition but flexibility on timing
▪ Pilot and roll out simple programs▪ Keep the direction and overall ambitions, but be flexible on timing▪ Adapt solution to local specificities without compromising the
overall objectives by being creative in case by case basis
▪ Alignment between shareholders on need to transform the company▪ Adapt structure / status of the company accordingly▪ Right mix of true “Postiers” and external talents hired
Alignment at the top
▪ Role modeling of leadership involvement with high visibility action (e.g., Management “on the floor” to explain the strategy, participating in delivery rounds, etc.)▪ Build compelling case for change (liberalization, volume decline
etc.)▪ Build skills required for change by investing in capability building
of the change agents during the pilot phase before the roll out
Win the hearts and minds of the whole organization
▪ Visibility for the Unions on the strategy of the company, no surprise▪ Need for continuous change concept shared with and understood
by the unions▪ Continuous and transparent dialogue in the context of the
implementation with unions and employees
Constructive dialogue with social partners
VlerickAlumni, November 6th, 2014
We thank our partners for their continuous support: