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Ryan C. Marks
Public Rela3ons / Strategic Marke3ng / Mobile Device Marke3ng
Phone: 407.242.8548 Email: [email protected]
TwiHer: @theryanmarks LinkedIn: www.linkedin.com/in/theryanmarks
Career Objec*ve • My goal is to understand a company’s marke3ng frustra3ons, address those concerns, and then implement valuable and crea3ve marke3ng and
public rela3ons solu3ons. Professional Summary • Strategic marke3ng by understanding clients’ businesses • Thrives on using / implemen3ng new technologies for clients’ successes • Big picture thinker focused on quan3ta3ve and qualita3ve metrics • Online / offline marke3ng expert Professional Experience BROOKSLACAYO Freelance Public Rela*ons Jan 2012-‐ Present Clients: JAXPORT, The KONA School at Kona Skatepark Skills: • Sell BROOKSLACAYO’s marke3ng services • Ar3cle / press release wri3ng and distribu3on • Copywri3ng / tagline crea3on • Print and online media / adver3sing placement • Online media expert • Ac3va3on / experien3al marke3ng Result: JAXPORT • Challenge: On behalf of the Jacksonville Port Authority (JAXPORT) work with Carnival Cruise Line, local businesses, and professional associa3ons to
promote Jacksonville to visi3ng cruisers as Florida’s vaca3on des3na3on, in addi3on to, a cruise ship port. • Created CRUISE JACKSONVILLE tagline “Florida’s Vaca3on Port” • Project creator and manager of cruise ship passenger loyalty program. Led design and development of rear-‐view mirror hangers given to passengers
who parked at the cruise ship terminal. Hangers offered passengers incen3ves to visit local businesses. • Project creator and manager of CRUISE JACKSONVILLE mobile applica3on (currently in project development). Met with stakeholders, local businesses
and applica3on developers to design s3cky mobile app for cruisers. Mapped app integra3on for loca3on-‐based search, collec3on of user informa3on, payment processing, push no3fica3ons, and analy3cs segmenta3on.
Resume
Lionize Public Rela*ons President / Owner Jan 2008-‐ Jan 2012 Clients: SEVEN TIKI Spiced Rum (Bacardi USA), Eastern Surfing Associa3on, Plan A Public Rela3ons and Marke3ng, Brillo Produc3ons Skills: Brand strategy, marke3ng and sales • Ar3cle and press release wri3ng and distribu3on • Annual brand ac3va3on calendar • Print and online adver3sing and marke3ng placement • Social media • E-‐mail marke3ng • Ac3va3on / experien3al marke3ng • Media coaching Result: SEVEN TIKI Spiced Rum • Challenge: Develop a na3onal marke3ng campaign for Fijian-‐made SEVEN TIKI Spiced Rum leveraging the quali3es of SEVEN TIKI Spiced Rum and the
beach lifestyle. • Achieved more than 200,000 online page views annually • Organized mul3ple three-‐day sampling events for more than 10,000 consumers per event • Efforts led to 125% year-‐over-‐year product sales increases and 250% increase in product sales over three year period • Oversaw $225,000 yearly marke3ng budget • Public rela3ons efforts valued at $65,000 in annual marke3ng audit • Wrote contracts and managed brand spokespersons exceeding $60,000 annually Eastern Surfing Associa*on Board of Directors May 2008-‐ Present Skills: • Marke3ng CommiHee member • Co-‐Director of North Central Florida District, Co-‐Director North Florida District Result: North Central Florida District • Challenge: Amer several years of decreasing membership numbers and revenue, implement marke3ng, on-‐site ac3va3on and business rela3onships
to stabilize and grow the district. • Established direct online sales channel saving $3,500 annually • Nego3ated sponsorship contracts worth $3,000 annually • Increased year-‐over-‐year district membership on average 15% for three consecu3ve years
Resume
Resume Plan A Public Rela*ons and Marke*ng Public Rela*ons Director Feb 2007-‐ March 2010 Skills: • Brand strategy, marke3ng and sales • Business development • Public rela3ons direc3on and execu3on • Copywri3ng / search engine op3miza3on • Social media / e-‐mail marke3ng Result: Plan A Public Rela3ons and Marke3ng • Challenge: With Plan A having several clients in the hospitality technology sector, grow the client base and retainer revenue through new client
acquisi3on and project execu3on. • Increased monthly retainer clients by 500% • Generated 400% increase in Plan A’s monthly retainer revenue year-‐over-‐year • Over three-‐year span, marke3ng audits valued public rela3ons efforts over $200,000 Educa*on BA, Corporate Communica3ons, College of Charleston, Charleston, SC, 2001 BA, Philosophy, College of Charleston, Charleston, SC, 2001 Community Involvement • Jacksonville Chamber of Commerce • GLOBALJAX • Associate Board Member KONA School • Eastern Surfing Associa3on
BROOKSLACAYO
Challenge: On behalf of the Jacksonville Port Authority (JAXPORT) work with Carnival Cruise Line, local businesses, and professional associa3ons to promote Jacksonville to visi3ng cruisers as Florida’s vaca3on des3na3on, in addi3on to, a cruise ship port.
SEVEN TIKI Spiced Rum
Challenge: Develop a na3onal marke3ng campaign for Fijian-‐made SEVEN TIKI Spiced Rum leveraging the quali3es of SEVEN TIKI Spiced Rum and the beach lifestyle.
TM
Asher Nolan
Eastern Surfing Associa3on
Challenge: Amer several years of decreasing membership numbers and revenue, implement marke3ng, on-‐site ac3va3on and business rela3onships to stabilize and grow the district.
Plan A Public Rela3ons and Marke3ng
Challenge: With Plan A having several clients in the hospitality technology sector, grow the client base and retainer revenue through new client acquisi3on and project execu3on.
Ryan C. Marks
Public Rela3ons / Strategic Marke3ng / Mobile Device Marke3ng
Phone: 407.242.8548 Email: [email protected]
TwiHer: @theryanmarks LinkedIn: www.linkedin.com/in/theryanmarks
