SAP PERAKENDE FORUM - REFERANS PROJE ÖRNEKLERİ İLE ITELLIGENCE HYBRIS DENEYİM - İtelligence

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SAP PERAKENDE FORUM 2016Dijital PerakendecilikREFERANS PROJE RNEKLER LE ITELLIGENCE HYBRIS DENEYMKonumac Ad : Filiz Durgut / Tolga TolanFirma Ad : itelligence Trkiye

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Gndemitelligence Trkiye Kurumsal Profilitelligence Trkiye CEC Ekibi itelligence Trkiye Hybris DeneyimleriSoru & Cevap ?

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itelligence Trkiye Kurumsal Profil

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Rakamlarla itelligence

1989

4,700+

696.2 MEUR(2015)5,500+German-Speaking EuropeWestern Europe

AsiaOther

Eastern EuropeUSA

+alan Saysalan saysnn yllar ierisindeki artCiro

Cironun blgesel dalm (2015)23 lkeMteriler200720152008200920102011201220132014Kurulu Yl 4702

2016 SAP AG or an SAP affiliate company. All rights reserved.#Rakamlarla itelligence Trkiye

2000

430

320+Bulut zmlerSuccessFactors AnalitikleriSAP BI & BPC

Dijital Dnm S/4 HANAok kanall e-ticaretSAP hybris

2010dan BugneCiroda 500% Byme

Kurulu Ylalan SaysdllerGlobal DeneyimUzmanlk AlanlarMteriler50 lke 19 endstride470+ SAP Projesi

Turkiye Gney Avrupa

En ok HANA Projesi dlEn Yksek Kanal Sat Geliri dl (2013 & 2014 & 2015)

2016 SAP AG or an SAP affiliate company. All rights reserved.#Rakamlarla itelligence Analytics Trkiye

2016 SAP AG or an SAP affiliate company. All rights reserved.#itelligence Trkiye CEC Ekibi

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itelligence CEC EkibiIN TOTAL:16 Internal Resources10 External Resources

2016 SAP AG or an SAP affiliate company. All rights reserved.#CEC Uzmanl Hybris eCommerceSkillNotesSystem Analysis & Design CapabilitiesPlus software architecture capabilityPreSales CapabilitiesPerfect horizontal know-how and experience ascending from SAP ERP, nonSAP ERP, BI, BPC and EIM/DWH Project experiences. High focus on Retail, Energy, Automotive, FCMG, Finance SectorsCore DevelopmentAll-round, E2E Hybris DevelopmentB2C Commerce - RetailActual project experienceB2C Commerce - TransportationActual project experiencePerformance Management, Optimization & SizingHybris Landscape Design and performance optimization know-howCommerce-Marketing CustomizationsMany custom promotion, voucher, restriction implementations plus Loyalty Points application design & implementationPayment IntegrationsWorldwide (like PayU, PayPal, Masterpass) and Nationwide basic Payment Service IntegrationsSAP ERP IntegrationSubstantial Knowlegde and skills for HybrisSAP ERP IntegrationCommerceWebServicesActual project experience (for Mobile Application Development)Responsive and Adaptive SitesActual project experienceVarious 3rd Party IntegrationsActual project experience (Usabilla, Visilabs, Google Analytics etc.)

2016 SAP AG or an SAP affiliate company. All rights reserved.#CEC Uzmanl Hybris MarketingSkillNotesE2E System Analysis, Design & Architecture CapabilitiesPreSales CapabilitiesPerfect horizontal know-how and experience ascending from SAP ERP, nonSAP ERP, BI, BPC and EIM/DWH Project experiences. High focus on Retail, Energy, Automotive, FCMG, Finance SectorsMarketing Know-HowSee AboveData Integration Skills & HANA Know-HowWith SAP Data Services, SAP SLT etc.Segmentation AlgorithmsRecommendation AlgorithmsData Quality Skills & Know-HowWith SAP Data QualitySAP Fiori CapabilitiesFor customized, smart management screens and dashboardsHANA PAL & R CapabilitiesFor customized algorithm implementations

2016 SAP AG or an SAP affiliate company. All rights reserved.#Hybris eCommerce zm Hizmetleri

2016 SAP AG or an SAP affiliate company. All rights reserved.#Hybris Marketing zm Hizmetleri

2016 SAP AG or an SAP affiliate company. All rights reserved.#Proje Metodolojisi

2016 SAP AG or an SAP affiliate company. All rights reserved.#13

itelligence Trkiye Hybris Deneyimleri

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ebebek Hybris ProjesiRetail Sector, Baby & Mothercase ProductsBased on B2C AcceleratorAnnually 25M EUR Online Sales, 2M Site Visits7500 SKUs (17K with size variants)Project Duration 9 months (in two phases) Average Project team of 6 members (peak 9)Go-Live by March 2016Adaptive Web and Mobile SitesMobile Application based on Hybris WebservicesnonSAP ERP and CRM Integration via periodic hotfolder imports and realtime webservice calls6 different Payment methods including PayU and PayPalMany custom promotions, vouchers and restrictions backed up with a custom Loyalty Points systemExclusive SEO developmentMany third party integrations for customer journey evaluation, segmentation and product recommendationsCurrently Phase-3 is underway: consisting of additional UI/UX developments, new promotions/restrictions and Internationalization Support for European OperationsPhase-4 is planned for late Summer: OMS and Instore applications

2016 SAP AG or an SAP affiliate company. All rights reserved.#ebebek Hybris Projesi

BEST PRACTICE NYZLER

RATNG

2016 SAP AG or an SAP affiliate company. All rights reserved.#ebebek Hybris Projesi

NERLER

SOSYAL PAYLAIMZENGN RN ERK YNETM

2016 SAP AG or an SAP affiliate company. All rights reserved.#ebebek Hybris Projesi

OKLU KATEGOR VE SINIFLANDIRMA

2016 SAP AG or an SAP affiliate company. All rights reserved.#ebebek Hybris Projesi

PROMOSYON VE KAMPANYALAR

2016 SAP AG or an SAP affiliate company. All rights reserved.#ebebek Hybris ProjesiTABLET .. MOBIL ve DER APPLAR KOLAY

2016 SAP AG or an SAP affiliate company. All rights reserved.#ido Hybris Projesi

ok kanall ticaret yoluyla Biletleme Rezervasyon ve Stok YnetimiPazarlama/Analitik CRM

Omni-Channel bilet sat ve rezervasyon ilemleriSingle source of truth, merkezi sistemTm kanallarda etkin, sonu odakl, anlalr mteri deneyimiMteri yolculuk ve deneyimlerinin irdelenmesi ile kiiselletirmeKampanyalarn doru zamanda doru kitle ile buluturulmasTm kanallarda sre standardizasyonuGielerden turnikelere temel tm alt sistemlerle utan uca entegrasyon ve sistem ynetiminde hz artBirimler aras koordinasyonOperasyonel kararlarda iyilemeKapasite kullanmnda optimizasyonMaliyetlerde azalmaRaporlama avantajlar

Mobil

Tablet

Sosyal medya ve bloglar

Yazdrma

ar merkezi

TV

nternet

ERP, CRM, CMS, analitik ve nc taraf seyahat uygulamalar

2016 SAP AG or an SAP affiliate company. All rights reserved.#ido Hybris Projesiok Kanall Ticaret Yoluyla Biletleme Rezervasyon ve Stok Ynetimi

Mterinin tek bir grnm

SAP ve en gelimi teknolojiye ynelik kantlanm entegrasyon ile hzl, leklenebilir ve tekil teknoloji altyaps

irket ii ve bulut datm modellerine ilikin esneklik ve seenekler

Sektr odakl, ok kanall zmKaynak: hybrisMobil

Tablet

Sosyal medya ve bloglar

Yazdrma

ar merkezi

TV

nternet

ERP, CRM, CMS, analitik ve nc taraf seyahat uygulamalar

2016 SAP AG or an SAP affiliate company. All rights reserved.#ido Hybris ProjesiPazarlama/Analitik CRM

Sosyal dinleme ve duygu analiziYaplandrlm ve yaplandrlmam verilerin tek bir mteri grnmnde harmanlanmas

Mteri deeri analizirnleri, fiyatlar ve teklifleri en iyi ekilde hedeflemek iin mteri deeri analitiinin kullanlmas

Tahmin analitiiEilim modelleri ile mteri davrannn doru ekilde tahmin edilmesi

Pazarlama analitii ve performans ynetimiGenel pazarlama performansn anlamak iin ayrntya inilmesi

Kitle kefi ve hedef belirleme Gizli analizlerin ve segment mteri verilerinin hzla kefedilmesi

Gelimi grselletirme ile mteri analitiiGrselletirme aralar ile benzersiz mteri analizlerinin kefedilmesi

2016 SAP AG or an SAP affiliate company. All rights reserved.#Teekkrlerletiim Bilgileri:

Ad/Soyad: Filiz Durgutnvan: zm Grup YneticisiE-mail: filiz.durgut@itelligence.com.tr

letiim Bilgileri:

Ad/Soyad: Tolga Tolannvan: CEC Grup MdrE-mail: tolga.tolan@itelligence.com.tr

2016 SAP AG or an SAP affiliate company. All rights reserved.

2016 SAP AG or an SAP affiliate company. All rights reserved.#24