Sayorana Capitalism!

Medinge Group Annual Russian Panel

Dmitry Petrov & Sergei E.MitrofánovBarcelona; September 6th, 2012

четверг, 20 сентября 12 г.

About «Russian Panel»• 40-50 minutes for discussion including

warm-up presentation

• We plan to write an article for Medinge Journal based on discussion... or still plan...

• ...it’s NOT about Russia ...it is about branding, business, people, society, etc...


«Russian Panel» history

• 2006 - Innovation Branding

• 2007 - Place Branding

• 2008 - Branding in B.R.I.C. economies

• 2009 - Consumer 2011

• 2010 - Branding Tecnologies

• 2011 - Brands out of Control

• Setembre 6, 2012 - ...

Dmitry Petrov & Sergei E.Mitrofánov || Barcelona; September 6th, 2012четверг, 20 сентября 12 г.

«...Greed, for lack of a better word, is good. Greed is right. Greed works. Greed clarifies, cuts through, and captures, the essence of the evolutionary spirit. Greed, in all of its forms; greed for life, for money, for love, knowledge, has marked the upward surge of mankind and greed, you mark my words, will not only save Teldar Paper, but that other malfunctioning corporation called the U.S.A.»

Dmitry Petrov & Sergei E.Mitrofánov || Barcelona; September 6th, 2012

Michael Douglas as Gordon GekkoWall Street movie; by Oliver Stone,

1989; 20th Century Fox


Sayonara Capitalism!

ANNUALRUSSIANPANEL7th


«...Owners of capital will stimulate working class to buy more and more of expensive goods, houses and technology, pushing them to take more and more expensive credits, until their debt becomes unbearable. The unpaid debt will lead to bankruptcy of banks, which will have to be nationalized, and State will have to take the road which will eventually lead to communism...»


«...Owners of capital will stimulate working class to buy more and more of expensive goods, houses and technology, pushing them to take more and more expensive credits, until their debt becomes unbearable. The unpaid debt will lead to bankruptcy of banks, which will have to be nationalized, and State will have to take the road which will eventually lead to communism...»

Karl Heirich Marx Economist; Germany, 1867



From speculator's Paradise...

• It's so nice and profitable to sell promises and opportunities!



...to speculator's Hell

• It's so horrible and pailful when promises are being burned out ...



the history of capitalism

• craft economy

• mass production

• mass consumption

• intangible assets (brand & IC) - selling promises

• ...?



the Me$$iah 1.0

• EBITDA today is more then just a financial term it becomes the ICON for top managers and owners



the Me$$iah 2.0

• Young entrepreneurs / startupers are focusing their efforts on investors



speculationcreation




Branding people - you are guilty too!


objections?



‣ Is it a rise of a «new trinity» for contemporary capitalism?

‣ Branding people! Are you guilty too?

‣What can Medinge Groupand its friends do for re-branding of capitalism?



‘The king is dead, long live the king'


Business

Sayorana Capitalism!