Discover how brands and business leaders are Activating Purpose with sustainability-led innovation that creates scalable impact and profitability

www.SB16copenhagen.com

www.SB16copenhagen.com

As the demand for new products, services and business models that deliver purpose and profit continues to soar, brand leaders who are tapping into this shift are thriving in the face of uncertainty. But building a successful, purpose-led brand presents a complex set of challenges and requires a new way of thinking, a new field of knowledge and a new set of tools and partners.

This year, mobilize your brand to succeed and learn how to build a trusted and authentic brand that activates purpose at its core. Sustainable Brands is home to the global community of courageous optimists who are reshaping the future of commerce worldwide – join your peers at SB’16 Copenhagen and elevate your brand into the winners circle by Activating Purpose toward a flourishing future.

INTRODUCTION

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BREAKOUTSDynamic sessions to help me

analyze specific business issues.

WORKSHOPS Half-day, deep-dive studios to help me turn ideas into action.

PLENARIESAn avalanche of trends and

market drivers that set the tone.

ACTIVATION HUB An action-centered environment

where brands will find the conversations, collaborators and

tools necessary to bring good ideas to life

SPECIAL EVENTSNetworking events designed to

connect me with the right partners.

WHAT’S HAPPENING AT SB’16 COPENHAGEN?

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PURPOSE-DRIVEN LEADERSHIPDiscover the types of transformative personal purpose and courageous leadership that have given rise to many of today’s outstanding brands and breakthrough sustainability solutions.

ENGAGING CUSTOMERS THROUGH PURPOSEExplore win-win strategies for connecting brand purpose with customer purpose in the pursuit of brands that succeed by leading the way to a flourishing future.

INNOVATION ON PURPOSELearn more about the product and service innovations that perform financially while also providing a leap forward for the collective journey toward resilient and regenerative business models.

ELEVATING OUR COLLECTIVE PURPOSESustainable Brands will focus on making productive use of the collective knowledge, energy, creativity and influence of on-site attendees by inviting them to pool insight, debate complex issues, solve practical problems, support new initiatives and form new partnerships in highly interactive sessions designed to carry the spirit of purpose-led innovation.

WHAT YOU WILL LEARN AT SB’16 COPENHAGEN

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FEATURED SPEAKERS

TIM BROOKSVice President, Environmental ResponsibilityLEGO

Sustainable Brands consistently delivers a world-class faculty of thought-leaders and practitioners who not only offer diversity of insight, but provide tangible business results. Compiling this elite set of speakers would not be possible without the guidance of our esteemed Advisory Board. Speakers featured here provide only a glimpse of the complete program. Check online for regular updates as speakers and program details are confirmed.

GILES HUTCHINSAuthorFuture Fit

SIMON HOFFMEYER BOASDirector , Corporate Communications & CSRCarlsberg

LEITH SHARPDirector, Executive Education for Sustainability LeadershipHarvard University

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WOLFGANG NEUMANNPresident & CEOCarlson Rezidor Hotel Group

FEATURED SPEAKERS

CLAUS PEDERSEN Head of Corporate Sustainability Novozymes

JENNIFER HINTON Co-AuthorHow on Earth: Flourishing in a Not-For-Profit World by 2050

SILLE KRUKOWChief Behavioral DesignerKrukow

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FEATURED SPEAKERS

ULRIKA MARTENSSONHead of Communications - Meetings & ConventionsWonderful Copenhagen

NADYA ZHEXEMBAYEVAChief Reinvention OfficerWE EXIST

DIRK VOESTEVice President, SustainabilityBASF

THOMAS KOLSTERFounderMr. Goodvertising

www.SB16copenhagen.com

SUSTAINABILITY & CSR I seek to solve social problems

that alleviate, or altogether eliminate, resource tensions

along the way.

BRAND STRATEGY I believe leadership stems from

brands who have awareness of the impact they have on the

world around them.

COMMUNICATIONS I encourage purpose-driven

voice and invite stakeholders on interactive, co-creative journeys.

DESIGN & INNOVATION I seek skillful, sensitive design that leads to radical innovation and heightened shared value.

SUPPLY CHAINSupply chain disruptions are not an

option. I strive for enlightenment across the entire value chain.

HUMAN RESOURCES I encourage embedded

sustainability-driven behaviors and pro-active management to

drive change from within.

FIND YOUR PASSION

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The Sustainable Brands community is comprised of nearly one million brand leaders and the eco-system of people and organizations that support them from over 90 countries around the world who regularly connect and collaborate (via online and in person) on issues and ideas that propel the shift toward a sustainable and flourishing economy.

This community of change makers includes the world’s largest global brands as well as disruptive social entrepreneurs, along with the multitude of solutions providers, suppliers, NGO’s, agencies, academics and researchers, investors and other stakeholders that support them. As a community, these optimistic, visionary and courageous professionals share a passion for purpose and a desire to contribute to a flourishing future while driving breakthrough near and long term success for their businesses.

WHO ATTENDS SB CONFERENCES?

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The Sustainable Brands Global Conference Network is the largest peer community gathering that delivers tangible and efficient support to accelerate sustainability-led brand innovation. With 11 events on 6 contents, the community will gather for for the first time in Copenhagen September 26-28.

Known for its work toward creating green growth through innovative bicycle planning,a clean recreational harbor, an ambitious climate plan and many other initiatives,Copenhagen is the perfect backdrop for a conversation dedicated to sustainability led innovation.

LOCATION

COPYRIGHT © SUSTAINABLE BRANDS, 2016. ALL RIGHTS RESERVED.

For more information vist www.SB16copenhagen.com or call +1415-626-2212