Transformational approach to marketing

Global Branding

The State-of-Art Web Infrastructure

Reduce Advertisement Spend Using Online Ads

Monitor and Manage Reputation

Online media is transforming the marketing space and the possibilities are

endless! - Banners, Videos, Facebook, Twitter, LinkedIn, Google, Bing, and

Yahoo ……. …….

Let the marketing professionals at IKN do it for you.

Are you Using ?

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• Review and Revamp of Existing Websites: Ensuring search engine optimisation and

multi-browsers compatibility

• Creation of focused micro-sites with defined goals/objectives

• Content development: Copy writing, editing, creative images, presentations, audio-

video shoots

Comprehensive Internet Architecture

Brand Reach & Marketing• Controlling Results in Google Search

• Global Reputation Portfolios: Wikipedia, Google Maps, etc.

• Social Media Networks (Like Facebook, Orkut, Twitter, LinkedIn & Blogs)

• On Line Media Ads, Interactive Marketing, Banners, News, Review Portals

• Monitoring, Traffic/Usability Analysis, Feedback, Training & Sustainability

• Messaging: Mass E-mails and SMS

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Slide 3

Reputation Management

Education Centric Solutions

Participation in Educational Portals/Forums : Pagalguy.com, coolavenues.com,

mouthshut.com; Targeting : geographical and demographically selective audience;

On-Line Admissions : inviting high quality talent from all over; Placements :

showcasing students and achievements, liaison with corporate & recruiters;

International Exposure : through collaborations, JVs and strategic alliances; Campus

& Learning Management System

Creating, Managing & Monitoring the Buzz: A 360 degrees approach -Creating and

promoting buzz for events, videos, tweets, or blog entries; Customer generated media

& Customers’ perceptions; Monitoring and developing all online content around the

Brand; Warning systems for reactive and defensive PR.

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Slide 4 Internet Marketing

Advertising Engagements

Analysis

• Establish the baseline

• Understand marketing goals

• Understand target audience

• Understand geography to be

targeted

• Understand courses to be

marketed

Design Execution Reporting

•Prepare keyword pool for

campaign.

• Prepare focussed campaigns.

• Prepare network property

pool.

• Prepare the platform

• Start the campaigns

• Test campaign effectiveness

• Iterate the campaigns to

optimize value.

• Monitor Campaign

• Report campaign results

1 Week 4 weeks

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Private & Confidential

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About UnyscapeAn exclusive Customized IT, Educational & Industrial solutions provider that was founded on the basis of

researching, strategizing, and executing the most effective and relevant internet marketing strategies for each

client. Promoted by highly qualified and experienced professionals for the state-of-art services in Global Branding,

Reputation Management, Marketing and tangible Net Infrastructure with Global Alliances.

Key Team Members

Sunil Garg (Educational JV Consultant): B. Tech. M. Tech., MBA, Professor (IB & SCM) with extensive experience

in international marketing and education infrastructure development. Also Country Head of BRASI, Canada

(www.brasi.org)

Unyscape Infocom Pvt Ltd.

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Institutional

Clients

Scope of Work

IEC Group of

Institutes

Greater Noida

Client : IEC group is one of the largest and oldest educational groups in North India

Project: IEC has hired the services of Unyscape for designing and implementing a

comprehensive Internet marketing strategy. This includes the redesign of all its web

properties. Marketing of IEC groups using both paid advertisement and network

advertisement.

Reference: http://iecbusinessschool.in/ - Google Ads going on; New website launched

MVN Educational

Society

Faridabad

Client: MVN Education is one of the foremost education groups of Faridabad. MVN runs

two engineering colleges and one business school apart from three schools in the region.

Project : MVN has hired the services of Unyscape for designing and implementing a

comprehensive Internet marketing strategy. This includes redesigning existing sites and

creating new properties. This will be followed by implementing the marketing campaign

using Google ad words and network marketing and creating social profiles.

Reference: New websites will be launched soon

Guru Nanak

Institute of

Management

New Delhi

Client: Guru Nanak Institute of management is one of the most established MBA schools

in NCR region.

Project : GNIM has taken the services of Unyscape to redesign the existing web property

and run the marketing campaign using Google ad words and network marketing and

creating social profiles.

Reference: http://gnimonline.org/ New website launched ; Google Ads will start soon

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Sunil Garg (+91) 98716 58884

sunil@iknownetwork.org

Contacts:

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