Shopping

Concept of Shopping

• Shopping Environment• Shopping in Social Cultural Context• Shopping and Individual

Shopping Process

• BehaviorBlinkered mode Magpie modeBrowser mode

Demographics

• Population • Life Expectancy• Age Segmentation• Middle Class• Rural Shoppers• Household Size• Changing Profile • Socio –Cultural Profile

Psychographic

• Segments of Men (Traditional, self oriented , social Chameleon , intrusive )

• Segments of women (contended, archetype, anxious, trouble homebody, tight fisted, affluent and gracious)

• Youth segments (homebodies, two faced youth, wannabes ,rebels, cool)

Behavior

• Choice Optimizer• Premeditated • Economizers • Support seekers• Recreational • Support seekers • Frequent Vs Infrequent

Meubles

Talbots

Products ….

Display…

Catalogue

Promotions on Catalog

Layout