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Stop being the best kept secret in town! This slideshare presentation shares tips and insights into the world of marketing your small business.
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Get Noticed
Thalia WilliamsMBA, Sophia Research Consulting, LLC
Get NoticedMarketing Your Business
Get NoticedMarketing Your Business
Agenda
• Understand what marketing can do• What is needed to be successful• Determining the best strategy• Implementation• Available tools & resources
Get Noticed 3
What can marketing do for your business?
What can marketing do for your business?
Marketing can
• Awareness• Consideration• Conversion• Establish presence• Showcase • Make money or cost money
5Get Noticed
What does marketing include?
6
MarketingResearch
Strategy
Advertising Branding
Product
Internet
Get Noticed
What do you need to Get Noticed?
7
Marketing Plan
Brand Development
Strategies
Patience
Get Noticed
Get Noticed
Marketing Plan“Roadmap to success”
Marketing Plan“Roadmap to success”
Marketing plan
• Researching your target market• Conducting an analysis of your
competition• Creating a plan to achieve results
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What does marketing include?
10
Marketing Plan
Market Research
Target Market
Product
Competition
Mission Statement
Market Strategies
Pricing, Positioning &
Branding
Budget
Marketing Goals
Monitoring Results
Get Noticed
Source: www.businessknowhow.com
Brand Development
Brand Development
Brand development
12Executing an Effective Trade Show
What’s a logo?
A graphic mark or emblem commonly used by commercial enterprises, organizations and some individuals to aid and
promote instant public recognition.
• Memorable and recognizable• Resonates in the mind of consumers• Repeatable in any format (collateral)• Doesn’t lose its distinction
People remember the visual image of the logo
13Get Noticed
Branding is
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Branding
Foundation of Marketing
Repeatedly Communicated
Compelling, Attractive &
Unique
The Good, Bad, and Ugly
Branding
You already have a brand, and your customers are having a “brand experience”
when they interact with you.
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Strategies“Plan of action”
Strategies“Plan of action”
Marketing strategies
• Designed to achieve a specific goal• Gain an advantage over competitors• Comprised of tactics
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Tactics
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Marketing Strategie
sTactical
Telemarketing
Traditional Advertising Channels
(tv, newspapers, etc.)
Digital Marketing
Press Releases
Events & Trade Shows
Networking
Collateral & Signage
Bidding
Collateral
• Logo branded items• Physically in the hands of clients & target
market• Memorable
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Online marketing
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Mobility of your message
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• Produce quality leads by planning and executing
• Proper attention must be given to segmenting audience
• Strong email campaigns combine right timing and targeting
• Built relationships will result in greater retention and repeat purchase
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?
Rule of 70-20-10
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70% •Now
20% •New
10% •Next
Source: Wendy Clark, Coca-Cola's SVP of Marketing
Ask the “why,” not the “what”
“It’s less about the channels and platforms and much more about the corporate values and business strategy.”
What social media do I choose?
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Why should we be on?
Impact of the smart phone
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Analytical tools
• Google Analytics is the most prevalent• Websites and social media platforms all
have measuring tools• Email services typically have
measurements
31Get Noticed
Google analytics
32Get Noticed
Google analytics
33Get Noticed
Google analytics
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SummarySummary
Summary
• Be cost effective• Know the best strategies to meet your
goals• ROI should drive your decisions• Tracking/measuring success• Integrate social media
36Get Noticed
Thank You
Thalia Williams, MBASophia Research Consulting, LLC [email protected]/pub/thalia-e-williams-mba/4/b7b/969
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210-403-5931
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