SMARTFARMING

Business plan & pilot presentation

FTM Y2S2

Rob van Oudheusden

CONTENT OF THIS PRESENTATION

Introduction Business plan

Organisation Marketing Finance Legal aspects

Pilot project: Cotton application India SWOT

INTRODUCTION

Farmers spray GE crops with chemical pesticides as advised by Bt cotton seed companies and dealers.Picture: © Peter Caton/Greenpeace

Farmer in his fieldPicture:

Empowerment through knowledge

BUSINESS PLAN

OrganisationMarketingFinance Legal aspects

ORGANISATIONAL STRUCTURE

Jelle van den AkkerBusiness Journalist

Laura AntoschHuman resource management Marketing

Rob van OudheusdenTreasurer

Thomas van DuijvenbodenDocumentation & communication

ORGANISATIONAL STRUCTURE

Mr. Mans Lanting Senior Consultant Sustainable Agricultural (chain) Developement

MARKETING

Target group 1: Small-scale farmers Higher yields Lower expenses Healthier

Channels; organisations, word of mouth

Target group 2: Organisations GAP training tool Higher yield and quality Social responsibility

Channels; networking, direct and through internet and social media

MARKETING MIX

FINANCE

Cash Needed % of Start-up costs to Start Start-up costs

Chamber of commerce 50,00€ 0,10%Application development 18.000,00€ 34,87%Website developmenet 11.178,00€ 21,65%Liscence Canvas 5.000,00€ 9,69%Field visits 7.500,00€ 14,53%Business trips 5.200,00€ 10,07%Contingencies 4.692,80€ 9,09% Subtotal 51.620,80€ 100,0%

SmartFarmingFive-year profit projection

Year 1 Year 2 Year 3 Year 4 Year 5 2014 2015 2016 2017 2018

IncomeFunding € 60.000,00 2015 2016 2017 2018Applications sold India € 11.500,00 € 23.000,00 € 23.000,00 € 23.000,00 Net price 1,00€ Bruto price € 1,15 Applications sold 10000 20000 20000 20000Applications sold South Africa € 5.700,00 € 11.400,00 € 11.400,00 Net price 1,00€ Bruto price € 1,14 Applications sold 5000 10000 10000Applications sold China € 11.700,00 € 23.400,00 Net price 1,00€ Bruto price € 1,17 Applications sold 10000 20000Applications sold Pakistan € 11.600,00 Net price 1,00€ Bruto price € 1,16 Applications sold 10000Total income € 60.000,00 € 11.500,00 € 28.700,00 € 46.100,00 € 69.400,00

ExpensesStart-up costs € 51.620,80 Hosting Canvas 1.065,00€ 1.065,00€ 1.065,00€ 1.065,00€ 1.065,00€ Service costs Canvas 1.000,00€ 1.000,00€ 1.000,00€ 1.000,00€ 1.000,00€ Expansion application and website 5.000,00€ 5.000,00€ 5.000,00€ 5.000,00€ Field visit new regions/countries 6.000,00€ 6.000,00€ 6.000,00€ 6.000,00€ Transport 200,00€ € 250,00 € 1.000,00 € 1.000,00 € 1.000,00 PR Material 769,00€ € 1.150,00 € 2.870,00 € 4.610,00 € 6.940,00 Bank Account -€ 125,00€ 125,00€ 125,00€ 125,00€ Consultancy -€ € 8.000,00 € 8.000,00 € 8.000,00 € 8.000,00 Salaries/compensation € 5.600,00 € 2.400,00 € - € - € - VAT India € 1.500,00 € 3.000,00 € 3.000,00 € 3.000,00 VAT India 15%VAT South Africa € 700,00 € 1.400,00 € 1.400,00 VAT South Africa 14%VAT China € 1.700,00 € 3.400,00 VAT China 17%VAT Pakistan € 1.600,00 VAT Pakistan 16%Google play store € 3.000,00 € 7.500,00 € 12.000,00 € 18.000,00 Google play store 30%Total expenses € 60.254,80 € 29.490,00 € 36.260,00 € 44.900,00 € 56.530,00

Profit or loss -254,80€ -17.990,00€ -7.560,00€ 1.200,00€ 12.870,00€ % Profit of total income 0% -156% -26% 3% 19%

LEGAL ASPECTS

V.O.F. in the Netherlands Contracted consultants Licenses

Canvas mobile Canvas website

Local legislation in selling country VAT

PILOT PROJECT

Cotton application India

Pilot objectives1. Find a developer 2. Develop the structure3. Database4. Networking/funding5. Start development 6. Test phase7. Official launch

SWOT SMARTFARMING

QUESTIONS?