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These are the UPDATED (with Lessons Learned) presentation materials I used earlier on this year at the J.Boye conference in Aarhus, DK > http://aarhus13.jboye.com for a breakout speaker session around Social Business Adoption sharing the story about BlueIQ (http://bit.ly/blueiq): IBM's best of breed Social Business Adoption program that got started in 2007.
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©2013 IBM Corporation
Social Business Adoption - The BlueIQ Story
Luis SuarezLead Social Business Enabler at IBMBlog - http://elsua.net Twitter - @elsua
http://bit.ly/blueiqFree Whitepaper:
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2© 2013 IBM Corporation
Capitalizing on Trends in the Connected Era
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3© 2013 IBM Corporation
Senior Executive Point of View“This isn’t just a change in tools. It’s a change in
mindset and organizational culture”
“In a social enterprise, your value is established not by how much knowledge you amass, but by how
much knowledge you impart to others.”
– Ginni Rometty, Council on Foreign Relations speech (March, 2013)
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4© 2013 IBM Corporation
Global (worldwide) program to help individuals, teams and organizations adopt social software
Objective: increase individual, team and organizational productivity
in sales, this means increase sales & customer satisfaction
Implementation inside and outside the firewall
What was BlueIQ?
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5© 2013 IBM Corporation
Why Social Business Adoption?
People: Form relationships Develop reputations Build trust
Organizations: Gain diverse input Leverage expertise Collaborate with colleagues & customers
Information: Share assets Gain insight Reuse practices
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6© 2013 IBM Corporation
The BlueIQ Approach to Social Software Adoption
IBM Infrastructure
Communities
Business Processes
BlueIQ Enablement(Self-Study Modules, Live Lunch & Learns,
JumpStart Consulting, BlueIQ Resource Center)
BlueIQAwarenessCampaign
BlueIQAmbassadors
BlueIQSuccessStories
BlueIQReverse
Mentoring
Identify good practices, use cases and tools – by role, by task
Make it easy to get started
Provide an easy “on ramp”
Share tools, enablement materials, best practices
Generate “buzz”
Share the vision
Communicate success stories
Tap key influencers as early adopters
Grassroots evangelism
Educate Management
Embed in existing tools & business processes
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7© 2013 IBM Corporation
Leveraging BlueIQ Ambassadors
A BlueIQ Ambassador is an IBMer who is passionate, and wants to learn more, about Social Software (Awareness, Usage, Adoption)
Spends time educating other IBMers about their own adoption of social software
Has joined the Ambassadors community to help drive the adoption of social software at IBM
...in 50+ Countries
...from every IBM Business Unit*)
1900+ BlueIQ Ambassadors...
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8© 2013 IBM Corporation
Driving Adoption through Communities Over 1,900 BlueIQ Ambassadors
community members (Including Rational IQ); over 55% in Sales (mostly technical) 50+ accumulative community
events (Monthly, BlueIQ Education and Watercooler events)
Over 160 awareness + enablement education sessions across all IBM business units by BlueIQ Ambassadors
Continued support & active involvement in various IBM initiatives:• IndustrySPACES,
CommunityBuilders, Workplace of the Future, ...
CommunityBuilders Community:
Over 2,200 IBM community leaders & growing!
35+ accumulative combined community events (Education and Watercooler events)
Indispensable resource for best practices, techniques, hints & tips, technical and community tooling support for building successful IBM communities
“Last February, I started really digging into the adoption of IBM Connections and other collaborative tools within Rational. While we still have a ways to go, I feel that we've made huge strides and are on our way to changing how we work. I believe that our connection into the BlueIQ Ambassadors and CommunityBuilders communities have been key to accelerating our adoption” by Darrel Rader
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9© 2013 IBM Corporation
Ambassador Community Engagement BlueIQ Ambassador Community
Two way communication in a vibrant environment
Regular BlueIQ Ambassador Community Calls
Exchange of information
Regular BlueIQ Ambassador Watercooler calls
Informal get-together
Regular BlueIQ Ambassador Education Calls
Furthering the Ambassador's investment in the community
Keeping the Ambassadors ahead of key trends
Interesting guest speakers
• Both internal and external
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10© 2013 IBM Corporation
BlueIQ Enablement
Modular Enablement Approach
All modules less then 30 minutes
Mix and Match modules based on audience need
Various pre-defined tracks available
One live lunch & learn every Friday morning
Recordings and speaker notes available
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11© 2013 IBM Corporation
BlueIQ Enablement: New Content for 2011
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12© 2013 IBM Corporation
BlueIQ Resource Center (Wiki)
http://w3.ibm.com/connections/wikis/home?lang=en_US#/wiki/BlueIQ%20Resource%20Center
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13© 2013 IBM Corporation
BlueIQ Franchise: Localizing the BlueIQ Program
Drive widespread adoption of social software in IBM by localizing the WW BlueIQ Program components
Such as enablement, ambassadors, metrics, etc
WW BlueIQ team provides franchise blueprint, materials, metrics, support
Tight link between Franchise Team and WW BlueIQ Team
Local executive provides sponsorship and leaders to execute
Set franchise goals according to local needs
IBM Infrastructure
Communities
Business Processes
BlueIQ Enablement(Self-Study Modules, Live Lunch & Learns,
JumpStart Consulting, BlueIQ Resource Center)
BlueIQAwarenessCampaign
BlueIQAmbassadors
BlueIQSuccessStories
BlueIQReverse
Mentoring
Localized per franchise
Localized per franchise
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14© 2013 IBM Corporation
BlueIQ Franchise Examples
What has been working well locally:
What's working: BlueIQ franchise “blueprint” New BlueIQ ambassadors Enablement based on local tasks Local team training sessions Local executive support
Greater China Group
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15© 2013 IBM Corporation
BlueIQ’s Lessons Learned
What has been working well locally:
Keep an eye on the prize
The prize is being a successful business Teach tasks, not tools, and help people learn socially
Enable and inspire new behaviours. A new mindset Engage your peers
Build networks and communities of Champions Use a deliberate approach
Have a purpose and clear business goals towards a common meaning There is no “finish”
Lifetime journey of (Social) Business Transformation
Additional Read: “Cutting through BigBlue Tape: Using Collective Passion to Scissor Bureaucracy at IBM”
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16© 2013 IBM Corporation
BlueIQ Team
Program Director: You!
Enablement
User Research
Communication & Tools
Metrics
Community Management (Luis Suarez)
BlueIQ
Franchises
BlueIQ
for Marketing, IT and H
R
BlueIQ
for Business U
nits
Team Member
Team Member
Team Member
Team Member
Team Member
Team Member
Team Member
Team Member
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17© 2013 IBM Corporation
Thank You!
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