la mia lezione sul Social Crm al MA.D.E.E., il MasterLab in Digital Economics & Entrepreneurship della Digital Accademia, 5 maggio 2012
Citation preview
1. socialCR Mediadal Bimby al Libraio digitaleMA.D.E.E.
MasterLab in Digital Economics & Entrepreneurship Domitilla
Ferrari 15 maggio 2012
2. CR MMA.D.E.E. MasterLab in Digital Economics &
Entrepreneurship 3. cialsoCR M CustomerRelatio nshipM an a g em
entMA.D.E.E. MasterLab in Digital Economics & Entrepreneurship
4. MA.D.E.E. MasterLab in Digital Economics & Entrepreneurship
5. ruoliorganizzazione aziendale chi risponde a
chiorganigrammacompetenzepolicy aziendalechi e comesocial media
policyMA.D.E.E. MasterLab in Digital Economics &
Entrepreneurship 6. comunicazionemarketing fax newsletter e-mail
blog di prodotti/iniziative corporate blog social media MA.D.E.E.
MasterLab in Digital Economics & Entrepreneurship 7. A chi
interessano i feedback?chi vende chi sviluppaMA.D.E.E. MasterLab in
Digital Economics & Entrepreneurship 8. tuttiparlano a
tuttiMA.D.E.E. MasterLab in Digital Economics &
Entrepreneurship 9. tuttiparlano di tuttoMA.D.E.E. MasterLab in
Digital Economics & Entrepreneurship 10. anchese non
vuoiMA.D.E.E. MasterLab in Digital Economics & Entrepreneurship
11. BRANDconsumatoriMA.D.E.E. MasterLab in Digital Economics &
Entrepreneurship 12. BRANDconsumatoriMA.D.E.E. MasterLab in Digital
Economics & Entrepreneurship 13. BRANDconsumatoriMA.D.E.E.
MasterLab in Digital Economics & Entrepreneurship 14.
BRANDshare pushshare feed telepullbacklamen shareshare
reazionirelazioni recensioniconsumatori customer prospectfano
ridetrattMA.D.E.E. MasterLab in Digital Economics &
Entrepreneurship 15. il BRAND un Social ObjectMA.D.E.E. MasterLab
in Digital Economics & Entrepreneurship 16. ci sei anche se non
vuoiMA.D.E.E. MasterLab in Digital Economics & Entrepreneurship
17. ASCOLTARE per definire: una policy una strategia una
presenzaMA.D.E.E. MasterLab in Digital Economics &
Entrepreneurship 18. il Customer Service aumentala soddisfazionedel
clienteMA.D.E.E. MasterLab in Digital Economics &
Entrepreneurship 19. IR M Individ ualRelatio nshipM an a g em
entMA.D.E.E. MasterLab in Digital Economics & Entrepreneurship
20. MA.D.E.E. MasterLab in Digital Economics & Entrepreneurship
21. CRM, elementi e strategia: interazione relazione analisi del
cliente risposte (e proposte) personalizzateMA.D.E.E. MasterLab in
Digital Economics & Entrepreneurship 22. interazione relazione
co-creazioneMA.D.E.E. MasterLab in Digital Economics &
Entrepreneurship 23. che tipo direlazione?MA.D.E.E. MasterLab in
Digital Economics & Entrepreneurship 24. romantica onesta
obbligataMA.D.E.E. MasterLab in Digital Economics &
Entrepreneurship 25. le 5 delWCRMMA.D.E.E. MasterLab in Digital
Economics & Entrepreneurship 26. 1. W ho?ufficio CRMMA.D.E.E.
MasterLab in Digital Economics & Entrepreneurship 27. 2. W
hat?pushMA.D.E.E. MasterLab in Digital Economics &
Entrepreneurship 28. 4. W hen?in orario dufficioMA.D.E.E. MasterLab
in Digital Economics & Entrepreneurship 29. 4. W here?in luoghi
decisidallaziendaMA.D.E.E. MasterLab in Digital Economics &
Entrepreneurship 30. 5.hy?Wper monetizzareMA.D.E.E. MasterLab in
Digital Economics & Entrepreneurship 31. pi duele 5 delW social
CRMMA.D.E.E. MasterLab in Digital Economics & Entrepreneurship
32. 1.ho?WchiunqueMA.D.E.E. MasterLab in Digital Economics &
Entrepreneurship 33. 2. W hat?ascoltoMA.D.E.E. MasterLab in Digital
Economics & Entrepreneurship 34. 3.here?WovunqueMA.D.E.E.
MasterLab in Digital Economics & Entrepreneurship 35. 4.hen?
WsempreMA.D.E.E. MasterLab in Digital Economics &
Entrepreneurship 36. 5. hyWrelazionarsiMA.D.E.E. MasterLab in
Digital Economics & Entrepreneurship 37. 6.in Wvince
laziendaMA.D.E.E. MasterLab in Digital Economics &
Entrepreneurship 38. 7.in Wvince il clienteMA.D.E.E. MasterLab in
Digital Economics & Entrepreneurship 39. VANTAGGIMA.D.E.E.
MasterLab in Digital Economics & Entrepreneurship 40. PER
TUTTIMA.D.E.E. MasterLab in Digital Economics &
Entrepreneurship 41. il cliente ha fattouna domanda lazienda
harisposto(velocemente)MA.D.E.E. MasterLab in Digital Economics
& Entrepreneurship 42. lazienda ha migliorato la sua Brand
Reputation e raccolto feedback acosto (quasi) zeroMA.D.E.E.
MasterLab in Digital Economics & Entrepreneurship 43.
WDomitilla Ferrari@semerssuaqgiornalista, social media
[email protected]
