More magic from the Joanne Spain(@joannespain) + Samantha Bell collaboration. This one is our presentation to Bunnings (an Australian handy man/hardware retail chain) on how they can utilise Social Media to attract talented people to their organisation. It displays what they currently look like on Social Media and what's possible. Enjoy, leave us comments - we'd love to hear your thoughts
Using Social Media to attract & find talent.By Samantha Bell & Joanne Spain.1
www.samanthabell.com.au www.joannespain.com What is Social Media?A place on the internet where people share thoughts & ideas, connect with others, ask questions and have conversations about...
brands productsservicesworkindustrieslifewww.samanthabell.com.au www.joannespain.com 2Social media is not exclusive to one department.Conversations happen about everything, therefore it is important in all aspects of business. Consider marketing, customer service, operations, recruitment etc.2Its kind of like word-of-mouth.(Except amplified!) Word spreads to many people, very quickly.www.samanthabell.com.au www.joannespain.com 3
Social media is not exclusive to one department.Conversations happen about everything, therefore it is important in all aspects of business. Consider marketing, customer service, operations, recruitment etc.3
Recruitment and Social Media.Examples of recruitment-related conversations.
advertising job seekinggreat places to workwww.samanthabell.com.au www.joannespain.com 4What role does Social Media play in attracting talent?Your people are your marketers.
Employees are brand ambassadors.Brand management is no longer about what you say you are, its about who you are.
Current employees are one of the most widely used sources of information about organisations for candidates.www.samanthabell.com.au www.joannespain.com 5
Social media is not exclusive to one department.Conversations happen about everything, therefore it is important in all aspects of business. Consider marketing, customer service, operations, recruitment etc.5
Twitter leader board(building the brands network / audience)CEO is winning
A blog by employees talking about work. (celebrating company culture)
Employees are brand ambassadors(authentic)
www.samanthabell.com.au www.joannespain.com 6Who does it well?Recruitment + Social Media
A strong company-level social media presence(more places to spread positive word-of-mouth)
Employee referral widget(encourages involvement)Employees have impressive online profiles:blog, twitter, linkedin(promote quality of companys talent)The CEO is here: blog, twitter, linkedin (open company culture + demonstrates thought leadership)www.samanthabell.com.au www.joannespain.com 7Who does it well?Recruitment + Social Media
Worried about staying in control?
www.samanthabell.com.au www.joannespain.com 8
Your view of Social Media.
www.samanthabell.com.au www.joannespain.com 9More comfortable with this?
www.samanthabell.com.au www.joannespain.com 10Provide training. You wouldnt give a teenager keys to the car - if they hadnt yet been taught to drive.Have the basics right. Positive word-of-mouth will happen organically if foundations are in place (e.g. Great culture, a highly engaged workforce, involved leaders).Empower the voices of Bunning's employees with simple guidelines.Be real, add value and dont say anything that would embarrass your mumMonitor Social Media sites. Have people ready to act on negative comments.Internally promote successes & provide insight.www.samanthabell.com.au www.joannespain.com 11Having a Social Media strategy helps; Here are some tips:What Bunnings looks like today:Search results showing Bunnings employees talking about work.
www.samanthabell.com.au www.joannespain.com 12
Imagine what it could look like:
Bunnings: Know someone great whod like to work at Bunnings NEW STORE in Wagga Wagga? Trish: Were looking for a great tradesperson to join our team. Come join the fun! www.bunnings.com.au/trades
Roger: Had a great day at work today. Love happy customers at Bunnings
BunningsRosehill: team had another win today - plumber @TimJones is joining our team! Stay tuned for his workshops! Advertise for roles to the wider network.Promoting great company cultureA company culture that people talk about+ so much more!
www.samanthabell.com.au www.joannespain.com 13FrankTwitter rank #1(101,987 followers)TanjTwitter rank #2(87,343 followers)RogerTwitter rank #3(24,227 followers)SimoneTwitter rank #4(11,934 followers)HarryTwitter rank #5(10,234 followers)LataTwitter rank #6(9,873 followers)NathanTwitter rank #1(3,987 followers)
Join the fun, work at Bunnings!
Employee leader board13What can you do?
Visit www.search.twitter.comHave a go at searching for key words, it works just like Google!
Think about what types of things people would be saying...
Bunningslove my job New Years resolution new joblooking for retail joblooking for retail work www.samanthabell.com.au www.joannespain.com 14
Attract & find your talent.
Samantha Bell & Joanne Spain.Follow us on twitter: @samanthabell1 & @joannespain