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Communication in the digital age It’s all about socialising, sharing and creating
Marco Derksen November 2010
Help, ik heb (n)iets met social media
Aalten, Amsterdam,
Arnhem, Hogeschool Arnhem-Nijmegen, scheikunde, Katholieke Universiteit Nijmegen, Organon,
datamining, marketing,
Ondernemer, VODW, BrandmarC, P&G, ING,
digitale media, gezin, Share of Mind, Essent, Amicon, webanalytics, ilse media,
Marketingfacts,
Upstream, HAN, Arnhem Direct,
Social networks, IAB, VPRO, Digitaal Communicatie Lab
Communication in the digital age Van analoog naar networked digitaal
Analogue Digital Networked digital
Personal Video Recorders
Flat Screen TVs
Media PCs
Multi-media mobile phones
Games consoles
PDAs
Portable Media Players
Digital imaging devices
Media Servers
IP TV STBs
Mp3 players
Removable storage Handheld
Games consoles
Networked DVD players
Digital radio
Wearable media
Streaming media players
Notebook & tablet PCs
Communication in the digital age Internetgebruik in Nederland
Bron: Trendbox /STIR
1.2 2.8 7.5
10.0
20.0
30.0
42.0
49.0
57.0
66.0 70.0
76.0 81.3 83.4 85.3
0.0
25.0
50.0
75.0
100.0
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009
Inte
rnet
gebr
uik
(%)
Communication in the digital age Internetgebruik in Nederland (naar geslacht)
Bron: Trendbox/STIR
81 78 75 74 66
59 59 53 54 50 51 49 50 50 50
19 22 25 26 34
41 41 47 46 50 49 51 50 50 50
0%
25%
50%
75%
100%
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009
Verd
elin
g M
an/V
rouw
Vrouw Man
Communication in the digital age Internetgebruik in Nederland (naar leeftijd)
Bron: Trendbox (extrapolatie vanaf 2007)
32 25 29 25 23 24 22 20 17 17 18 16 17 14 14
34
33 32
29 30 30 25 28
29 25 21 20 20
19 19
23 31
28 34 32 33
35 34 35
33 35
35 34 35 35
9 10 9 10 12 12 16 13 16
18 19 21 23 25 26
1 1 2 2 2 3 4 4 6 7 8 10 13 14
0%
25%
50%
75%
100%
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009
Leef
tijd
sver
delin
g
65+
50-64
35-49
25-34
t/m 24
Communication in the digital age Internetgebruik in Nederland (naar opleiding)
Bron: Trendbox (extrapolatie vanaf 2007)
62 60 56 52 47 43 43
37 39 31 33 32 30 28 27
22 14
12 14
11 14 12
10 10
14 17 17 16 15 15
13 17
20 18 24
22 24
23 24
20 24 24 23
22 23
8 4 7 10
9 12 11
15 13
18
17 18 17 19 20
6 5 5 8 9 9 12 10 14 9 10 12 13 14
0%
25%
50%
75%
100%
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009
Opl
eidi
ngsv
erde
ling
LBO of lager
MAVO
MBO
VWO/HAVO
WO/HBO
Communication in the digital age Mediaconsumptie
Bron: Forrester European Technographics 2008
(leeftijd)
0
2
4
6
8
10
12
16-18 19-20 21-24 25-29 30-34 35-39 40-44 45-49 50-54 55-59 60-64 65+
Internet TV Radio Magazines Newspapers
(gem
. Aan
tal u
ur/w
k)
Bron: Morgan Stanley 2010
Communication in the digital age Binnen 3-5 jaar 10x meer (mobiele) devices!
Bron: Microsoft
Communication in the digital age MSN Messenger (tegenwoordig Windows Live Messenger)
> 5 miljoen gebruikers > 100 miljoen gesprekken/dag
Bron: Morgan Stanley 2010
Communication in the digital age In communication usage of social networks > email
Bron: Engelen, Derksen 2010
Communication in the digital age Van zenden naar luisteren en samenwerken