Text of Social media marketing strategy marketcast
1. Social Media (trend@webpro.co.kr)
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3. (Social Media Marketing) ,
4. Pull
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8. Following RT ,,
9. Ford 2011 Explorer Reveal
10. Dell IdeaStorm
11. GAP GAP
12. Westfield Valley Fair Toy Story
13. Parature KOHLS
14. EsteeLauder Your Profile KARACHI MediaXpress Studio .
15. Nestle Greenpeace Paml oil
16. Gmarket SNS .
17. Source: , ,
18. Mountain Dew Dewmocracy
19. -4,911% traffic increase from April to May - 144,843 video views with 162 comment - 1,500 tweets - 120 blog posts in one month - Tweets from Guy Kawasaki, Kevin Rose, and Jason Calacanis - 7 national TV mentions Grasshoppers
20. http://www.facebook.com/Starbucks http://twitter.com/Starbucks http://www.youtube.com/user/Starbucks http://mystarbucksidea.force.com/ http://www.flickr.com/groups/ starbuckscoffeecompany/ / Starbucks Social Media http://foursquare.com
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24. Starbucks Barista badge
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26. , , Social
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28. Feed Back Social Media
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30. Source: . 2010.07
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32. Engagement!!
33. Dell 2.0
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36. , , ,
37. Home Corporate page Brand CafCommun ity Corporate Blog Brand Twitter Micro Blog Metoday Facebook Youtube SNS Flickr / Review
38. Story
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40. Tool RSS 40% Base Camp Follwer Following RT Out Link 50% Fan Page Like App Application 30% Subscribe Source UCC Link 20% Source: marketcast
