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Presentation at the Social Media for Not for Profits conference in Melbourne, 28 & 29 March 2012
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Social Media:The Good, The Bad & The Ugly!
http://flic.kr/p/5uhL7d
Social Media for Not for Profits Conference, Melbourne 28-29 March 2012
Carol Skyring
carolskyring.com
Key issues and concerns surrounding social media for NfPs
How some NfPs are using social media well & others not so well
Learning from past mistakes and safeguarding future projects
Your Social Media use
1.I’m not using social media yet.
2.I’m thinking about using social media.
3.I’ve been dabbling.
4.I’m pretty experienced with social media
5.I tweet therefore I am!
Key issues & concernsWhat is social media?
Why should we use social media?
How can we use social media?
What if we don’t use social media?
How do we get started?
What can go wrong?
http://www.flickr.com/photos/mattcameasarat/6885088849/
Get the T-Shirt at http://www.despair.com/somevedi.html
Social Media
• Umbrella term for various technologies and social interaction using words, pictures, videos and audio.
• Interactions between people.
• Involves building communities.
It’s a conversation!
Why use Social Media?
• Networked• Connected• Want to be heard
New generation
The new model
Learning (PLN)
Human RSS
Harness collective intelligence
Marketing & promotion
Communication with supporters
Uses for Social Media
Some facts & figures !
Nearly two thirds of Australian internet users participate on social networking sites.
Sensis Social Media Report, May 2011
200 million tweets sent each daySource: http://blog.twitter.com/2011/06/200-million-tweets-per-day.html 30 June 2011
http://www.flickr.com/photos/thenextweb/3346248321/
Social Causes Study: http://mashable.com/2009/03/26/social-media-nonprofit-study/
What if we don’t use social
media?Lost opportunities!
http://www.flickr.com/photos/ell-r-brown/5866188421/
How do you get started?
Look at what others are doing.
Formulate a strategy:
who
what
where
when
why!
Using social media well
(and not so well!)Some examples.....
http://www.flickr.com/photos/55345035@N00/284333073/
Who is talking about you?
How NOT to Tweet
Examples
• Mission Australia - extensive & good use + CEO (but hidden at bottom of their website)
• Red Cross - extensive & good use
• Centrelink - links to link (clever or lazy?)
Links to link
Learning from past mistakes
http://www.flickr.com/photos/opensourceway/5496629643/
A campaign gone wrong!“We have been touched by the generosity of our fans - thanks to your suggestions, Bing Lee has decided to donate $1 for every fan we have on the Bing Lee Facebook page to the Queensland Flood Relief Appeal. Share this with everyone you know and let's aim for $10,000 worth of donations by the end of the month!!” (January 2011)
Measure success - did you meet your goals?
• Google Alerts • Social Mention• Samepoint
• Twitter Search• Twitter Sentiment• Twitratr
Good
You can engage with supporters & extend your reach
Bad
It takes time and a good strategy and
policy
Ugly
There’s only one thing worse than not doing social media -
doing it badly!
![⃝◊[lyndon h larouche] the ugly truth about milton](https://img.pdfslide.tips/doc/110x75/568ca9291a28ab186d9c51b5/lyndon-h-larouche-the-ugly-truth-about-milton.jpg)
