Social media marketing for Dell

Introduction • Incorporated in 1989• Industry: Computer hardware, Computer software, IT consulting

IT services• Founder(s): Michael Dell• Area served: Worldwide• Products: Desktops, net books ,notebooks, peripherals,

servers, printers, scanners, Smartphone, storages, televisions

• Employees: 110,000 (2012)• Subsidiaries: Alien ware, DellServices,Force10, Sonic Wall, WYSE,

Secure Works, KACE Networks, Exanet, Compellent, AppAssure Software, Quest Software, Make Technologies

• Website: Dell.com

Primary Target Markets & Positioning Strategy of Dell

• Large corporate (Relationship) customers.Relationship customers are Fortune 1000 companies. They currently number about 50 companies, including Boeing, Exxon, Ford, Goldman Sachs, MCI, Microsoft, Mobil, Oracle, Procter &Gamble, Sears, Shell Oil, Toyota, and Wal-Mart.

• Home and small business (Transaction) customers. Transaction customers are small and medium-sized enterprises and Individual Customers and consumers.

• Public sector (government and educational) customers.

Source: http://www.mbaknol.com

International Social Media Marketing of

Dell

Twitter :@DellOutlet

IdeaStorm,Dell’s blog

where people can post ideas,

where comments can

be posted, adding to an idea. Then

ideas will be voted on and

one with many votes might be implemented.

Direct2Dell,An official

corporate blog of dell for Customer

service.

Facebook

YouTube

Google+

International Current ranking of Dell on social medias

Rank Social network Likes/followers/subscribers

129th facebook

44,752,086

20th Twitter

1,488,785

112thYouTube 13,629 subscribes

17,130,092 total videos viewed

58th Google+

307,454

Source: socialbakers.com

Comparison with international competitors

Brands Facebook likes Talking about

Hp 2,258,008 24,787

Dell 4,753,060 74,726

Apple 8,659,686 66,171

Dell-Nepal’s Social Media presence in Nepal

• Joined Facebook : November 16, 2011• Popular week : December 30, 2012• Popular city : Kathmandu, Nepal• Popular age group : 18-24 years• 39,350 likes 1,149 people talking

Some events by Dell-Nepal

• Dell road show & other awareness programs

• “Dell greetings” contest

Dell’s interaction with customers

Product information

• Christmas and new year wishes

• Customer care

•Glimpse of CAN presence

• Dubai incentive trip by Dell

• “Fan of the week” photo contest

• And many more awareness and interactive programs & posts

Comparison with local competitors

Brands Likes People Talking

Most popular

age group

Years on facebook

(till feb,2013)

Dell 39,491 988 18-24 15 months

Asus 9,262 2,334 18-24 13 months

Acer 1,312 800 18-24 17 months

Toshiba 46 1 25-34 8 months

lenevo 38 27 18-24 6 months

Dell-Nepal v/s Asus-Nepal on Facebook

Dell’s graph on Dell-Nepal facebook

Asus graph on asus-Nepal facebook

Dell-Nepal v/s Acer-Nepal on Facebook

Acer’s graph on Acer-Nepal facebook

Dell’s graph on Dell-Nepal facebook

ConclusionDell-Nepal is far ahead of its close local competitors, Asus-Nepal and Acer for Nepal, on social media presence. Below are the findings of comparisons of Dell-Nepal with

its competitors:

1. Though 2 months younger than Acer on facebook, Dell Nepal has more likes than that of Acer's.

2. Different contests conducted leading to increased popularity.

3. Timely responses to customer queries.

4. Likes and comments per posts are increasing.

Social Aves Pvt. Ltd. www.socialaves.com

Anamnagar 32, KathmanduPh. No. +977-1-4102693

[A leading social media marketing company in Nepal]Powered by: Sparrow SMS, A product of Janaki Technology Pvt. Ltd

www.janakitech.com

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