W H AT G O O D S T R AT E G Y I S A N D W H AT I T I S N O T

STRATEGY AND ITS COUNTERFEIT

PRESENTED BY:SARMA VANGALA, PHD

มหาวิ�ทยาลัยศรี�ปท�ม Sripatum University May 2015

SARMA VANGALA, PHDChief Executive OfficerMetastrategy, Inc.

Sarma Vangala is a corporate consultant specialising in strategy, mergers and acquisitions and IT transformation.

Based in Toronto, Sarma and his team have clients on every continent except Antarctica.

WHAT IS STRATEGY?

NOT innovation

NOT determination

NOT leadership

NOT ‘vision’

NOT planning

NOT ambition

NOT logic of competition

NOT goals

NOT synonymous with success

WHAT IS STRATEGY?

Analysing a situation;

Identifying the critical factors;

Designing, co-ordinating and focusing actions to address the identified factors and, where necessary

Mitigating the risks that may be inherent.

FAILURES OF STRATEGY

Investment company’s strategy in the face of poor growthDo deals others reject

Go in with 3% equity and rest by

Short term debt financing

Have no mitigation plan for risks

WHO WAS THE STRATEGIST?

FAILURES OF STRATEGY

Strategy: Regime change in Iraq100 days military campaign to gain victory

Easy transition to civil society

Democracy, rule of law and peace easily implemented

Result: Violent insurgencyCounter-offensive: Search and destroy ops by US soldiers outside their

secure bases {Same tactics failed miserably in Vietnam}

Hence, NO STRATEGY to deal with insurgency

WHO WAS THE STRATEGIST?

FAILURES OF STRATEGY

Strategy: Counter insurgency through:Gaining citizens’ acceptance of legitimate government

Request citizenry to disavow insurgents

Make available 5 additional brigades

Reduce and then terminate search and destroy ops

Increase protection of general public.

WHO WAS THE STRATEGIST?

Good Stategy

Diagnosis

Guiding Policy

Coherent Action Set

Assessment

STRATEGY

Is not fluff

Is hard work

Is misunderstood

METASTRATEGY, INC.

Teams specialise in strategy

Understand the complexities within organisations

Can be reached at:

Sarma.vangala@metastrategyinc.com

+1.416.567.0201

Q AND A

THANK YOU