Upload
hans-christian-gronsleth
View
213
Download
2
Embed Size (px)
DESCRIPTION
Thanks for attending my short session on this topic at CRM Dagen 2014.
Citation preview
SuperOfficeSocial CRMCRM Dagen 2014
Hans Chr. GrønslethSuperOffice Cloud Services
SuperOfficehjelper bedrifter med å
Finne kunderVinne kunderBeholde kunder
Definitions
• CRM (Customer Relationship Management) is a company´s strategy for overseeing clients and sales prospects.
• Social CRM is a philosophy and a business strategy designed to engage the customers in a mutually beneficial relationship. It´s supported by social technology, business rules, workflow and processes.
• In tweetable form: "The company's response to the customer's control of the conversation.“
The Customer Journey
#1Have a Strategy
Less is more
Encourage your staff
Be present
Have a blog
Økt synlighet
Easy embedded tools
Facebook plugin
#2Be Relevant
Know your customer´s needs
Create great content
Want to improve? Measure it!
#3Engage People
Partner Community
Knowledge
The Parliament (intranet)
The Customer Club (Community)
…coming soon
#4Be Honest
How likely is it that you would recommend [your company] to a friend or colleague?
#1 Have a Strategy
#2 Be Relevant
#3 Engage People
#4 Be Honest
Questions?
SuperOfficeSocial CRMCRM Dagen 2014
@gronsleth