The numbers, week of 08 29 11

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Bottom Line!Basics! New Reality!

Mobile  friendly  websites   Applica4ons  &  mobile  sites  

eCommerce,  mobile  coupons  

mCommerce,  fCommerce,  QR  codes  

Targeted  adver4sing  and  messaging,  relevance  

Loca4on  based  adver4sing  (LBS)  &  immediacy  

High  HHI  users  with  Smart  phones  

TracFone  Droids  launching  &  tablets  exploding    

Flash,  PCs     Ubiquitous  video,  HTML5,  touch  screens  

The marketplace is changing, fundamentally. !!What was comprehensive yesterday is now basic. !! !

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So What!Trends such as mobile shopping, tablets, LBA, mCommerce, etc. now represent an emerging paradigm shift on par with the rise of the internet. !!

Brands that donʼt keep up will fall behind. !

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Do This!•  Get educated and understand

these changes. !•  Donʼt work with agencies that

arenʼt on top of these trends. !•  Define how this new digital

ecosystem can help your business.!

•  Donʼt be afraid to test.!

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For Example!If thereʼs a retail aspect in your business: Do you know what % of your customers shop on smartphones and tablets? Do they scan QR codes? Do they perform in-store research on those smartphones? Do they watch, upload and/or share video?!!

By understanding the answer to these questions you can define opportunities to differentiate your brand/business by connecting with customers on their terms. !

The Numbers!

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1200 % growth in QR code usage in Q410 !

Buzz  

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in 5 to be on mobile web by 2015!eMarketer  

3

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1.8 Millions of YouTube views Dyson received for video of simple fans+balloon video!

Social  Media  Today!

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300 % increase in effectiveness retailer New Look gained by mobile optimizing emails!

retail  gaze4e  

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99 % of SMS messages that are read!

memeburn!

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in 10 notice mobile ads!mspmentor  

7

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72 % of executives that say mobile payments are important now!

KMPG!

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81 % of health care providers that have a smartphone!

adotas!