Transformation Of Pr Through Social Media

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How we've gone from the Small Village to a Very Large, Connected World, and back to the Small Village again through Social Media. Why this is important for PR.Jesse Stay, The "Social" Geek, Presented this as a Guest Lecture for Larry MacFarlane's Intro to PR class at Brigham Young University.http://staynalive.com/speaking

Text of Transformation Of Pr Through Social Media

  • Social Media and the Transformation of PR As We Know It
    • Jesse Stay - http://staynalive.com
    • CEO, SocialToo, Stay N Alive Productions
  • The Small Village
  • Professor Harold Hill
    • Whos Gonna Patronize a Little bitty 2 by 4 Kinda Store Any More?
    • Fished Where the Fish Are
    • But He Doesnt Know the Territory -- said the Snake Oil Salesmen
    • Focused on Relationships
    Professor Harold Hill
  • World Growth Through Communication
    • Knows no Political boundaries
    • Real Time
    • Worldwide
    • Economics Cant Stop it
    World Growth Through Communication
  • The PR Dilemma
    • People can talk worldwide
    • People are going to talk about you
    • Theres little you can do to stop it
    • The Talk-Machine, or Groundswell
    • How do you maintain brand image?
    The PR Dilemma
  • Social Media Has Re-enabled the Small Village, on a Global Scale
  • Motrin Moms
  • Motrin Moms
  • Motrin Moms
  • Motrin Moms
  • 8:32
  • The Tools - Your Blog
    • Gives a Company First-Person Voice
    • Free Press
    • Viral
    • Real
    • Content == SEO
    • Makes You an Expert
    The Tools - Your Blog
    • Write Frequently
    • Stay Real
    • The Embargo
    • TechMeme
    • To TechCrunch, or Not to TechCrunch?
    • Fish Where the Fish Are
    Blog Strategies
  • The Tools - Facebook
    • Real-Life Connections
    • Live Communication
    • Viral
    • Real People
    • 180,000,000 Reach
    • Encourages Word of Mouth Marketing
    The Tools - Facebook
    • Set up a Facebook Page
    • Talk With People!
    • Tag People (use discretion)
    • Network With Influentials
    • Consider an Application
    • Fish Where the Fish Are
    Facebook Strategies
  • The Tools - Twitter
    • The Largest Conversation in the World
    • People are Talking About You
    • Viral - the ReTweet
    • Worldwide, Multiple Languages
    • 7-8,000,000 Reach
    • Portable
    The Tools - Twitter
    • Listen! - http://search.twitter.com
    • TweetDeck
    • SocialToo.com
    • Be real!
    • Take advantage of the ReTweet
    • Fish Where the Fish Are
    Twitter Strategies
  • The Tools - FriendFeed
  • Real Life Connections
  • Its Your Turn
    • @Jesse on Twitter
    • Jesse Stay - http://staynalive.com
    • CEO, SocialToo, Stay N Alive Productions