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TREND CLASS uitdaging voor Vlaamse ondernemingen tijdstip: 25 maart 2009 - 14:00 lokatie: A Loft Gent een namiddag die inspireert

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TREND CLASSuitdaging voor Vlaamse ondernemingen25 maart 2009A loft / Gent Een namiddag die inspireert

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TREND CLASS uitdaging voor Vlaamse ondernemingen

tijdstip: 25 maart 2009 - 14:00

lokatie: A Loft Gent

een namiddag die inspireert

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trends

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“Companies that ride the currents succeed; those that swim against them usually struggle. Identifying these currents and developping strategies to navigate them is vital”

Ian David ~ Mc Kinsey

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veranderende invulling van individuele noden

ontwikkeling in tijd

(ge)volgen

invloed

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innovators early adopters

majority laggards

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gartner trend cycle 2006

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Microtrend0-5 jaar

markt wat gebeurt er in onze markt?

Macrotrend5-10 jaar

consument Hoe gedragen consumenten

zich?Megatrend

10-30 jaar

maatschappij In wat voor wereld leven wij?

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feminisering

humanisering

dematerialiseringverduurzaming

vergrijzing

aziatisering

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globalization

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localization

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technologization

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I listen to electro...but not electro electro...more electro body musicI listen to electro...but not electro electro...more electro body music

I listen to electro...but not electro electro...more electro body musicI listen to electro...but not electro electro...more electro body musicfragmentation

I listen to electro...but not electro electro...more electro body musicI listen to electro...but not electro electro...more electro body musicI listen to electro...but not electro electro...more electro body musicI listen to electro...but not electro electro...more electro body musicI listen to electro...but not electro electro...more electro body musicI listen to electro...but not electro electro...more electro body musicI listen to electro...but not electro electro...more electro body musicI listen to electro...but not electro electro...more electro body musicI listen to electro...but not electro electro...more electro body music

I listen to electro...but not electro electro...more electro body musicI listen to electro...but not electro electro...more electro body musicI listen to electro...but not electro electro...more electro body music

I listen to electro...but not electro electro...more electro body musicI listen to electro...but not electro electro...more electro body musicI listen to electro...but not electro electro...more electro body musicI listen to electro...but not electro electro...more electro body musicI listen to electro...but not electro electro...more electro body musicI listen to electro...but not electro electro...more electro body musicI listen to electro...but not electro electro...more electro body music

I listen to electro...but not electro electro...more electro body music

I listen to electro...but not electro electro...more electro body musicI listen to electro...but not electro electro...more electro body musicI listen to electro...but not electro electro...more electro body musicI listen to electro...but not electro electro...more electro body musicI listen to electro...but not electro electro...more electro body musicI listen to electro...but not electro electro...more electro body music

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trendsspotten

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92 289 349 European Youngsters

between 14 & 25

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social network monitoring

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bagwatching

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fridgewatching

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streetcombing

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focus groups

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urban youth files

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room skipping

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online surveys

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style watching

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diaries

35

Thursday 29 October

Before I begin my diary for one week, I am going to introduce myself to you so

you know who you!re dealing with.

I!m Dieuwertje Heuvelings, 19 years old and living in the centre of Amsterdam.

Currently I work at a booking agency and I!m in my second year Media and

Entertainment Management. I also write for Rassion Magazine that!s a Dutch

blog from me and my friends. I live with my closest friend in a beautiful apartment

close to dam square, I!m in a relationship for over a year now with the best Dutch

upcoming writer James Worthy. Venlo is my native city its 200 km from Amsterdam

near the German border, my father and my sister still live there same with some

good friends of mine. Amsterdam is the most beautiful city on the planet and

wherever I want to live in my further life I want to end here, in Holland!s Venetia.

I love music, I could not think of a life without it. The genres I listen to the most are

Soul, Jazz and Hip Hop. I read a lot, I like reading historic novels about normal

people in a different century. History is one of my great passions I want to know

everything about everything. I also like to spend time at the cinema; the smell of

popcorn and the great seats make me want to go back time and time again. (This

hobby fits very nice with my interest in movies.)

What else is there to know about me? The casual stuff that I like to: dress up,

work, eat mangos, go to markets, smell washed laundry, go to parties, tease

my boyfriend!s little cat, look at beautiful art especially Salvador Dali, watch

Comedy Central, go to concerts, take Polaroid pictures and celebrate my life with

everybody around me. And I hate to ride a bicycle and rude young people who

don!t stand up for old people in the bus, tram or metro.

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10/29/0811:03-16:11

10/30/0812:18-17:35

10/31/0813:41-18:28

10/29/0800:00-10:42

10/29-30/0816:29-09:46

10/30-31/0817:51-09:56

10/31/0810:44-13:03

10/31/0818:44-19:41

10/30/0810:09-12:01

10/31/0810:09-12:01

10/31/0820:03-20:16

5km

VIENNA 10/29/0810/30/0810/31/08

in between 193km

500m

NAME : renoAGE : 25STUDY /PROFESSION : study of architecture and transmedia artMOST MEMORABLE MOMENT IN YOUR LIFE :GOALS IN LIFE / DREAM : changing PERSONAL HERO : INSPIRATION : cities

tracking

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generation by keywords

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elements of youth culture

© trendwolves

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youth trends 09

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personal branding

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lifestreaming

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© trendwolves

[de]friending

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© trendwolves

[de]friending

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entertailors

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36% of all youngstersplaces video clipson theinternet

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turkish delight

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hop, skip and jump

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agents of change

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social media

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web2.0

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blogs web2.0

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web2.0foto’s

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web2.0video’s

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presentaties web2.0

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Social Networks around the world

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Netlog

BrandpaginaPolls

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Facebook

BrandpaginaAdvertentieApplicatie

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LinkedIn

BrandpaginaAdvertentieEenduidig beeld personeelApp Company Buzz

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Twitter

Hashtags

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research

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het aantal blogs sinds 2003

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blogs lezen research

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RSS lezen research

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websites taggen/sharen research

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comments research

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google alerts research

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technorati research

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google trends research

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Monitoring research

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Online Etiquette

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Scan

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Respect

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Start

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Story

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Activeer

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Belangrijk!

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doe mee aan de conversatie

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join the conversation

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Tatoe je Tatabeste idee van de dag