1. Inovcie v marketingu Prehad novch prstupov atrendov v
marketingu
2. ObsahInovcie v marketingu Trendy Zkladn pojmy a krtka analza
stavu Dva zsadn prstupy Svetov trendy Nstroje Aktivity a nstroje
Ukka pouitia2 3. Nieo o vs Kto ste? Ak rolu/e vo firme plnte? Ak s
Vae oakvania od kolenia? o konkrtne si chcete odnies? Ak
firmu/projekt zastupujete? Vekos firmy (5 zamestnancov) Ktor tri
vety by ste o Vaej firme povedali ? 3 4. Online vs. Offline
Marketing 4 5. Vae marketingov rozpoty Ron rozpoet na marketing
1000 - 5000 5000 - 10000 do 1000 Viac ako 500005 6. Koko platte
zaakvizciu novho zkaznka?6 7. Push vs. Pull Marketing7 8.
Najefektvnejie (Najlacnejie)marketingov kanly8 9. Najdrahie
marketingov kanly 9 10. Mal vs. Veka firma 10 11. The State of
inbound marketing 12. Inbound marketing 13. Segment 14. Dva zsadn
prstupy Obsah je KrContent is the king Robte aktivity pre tvorbu
obsahu Pracujte s dtamiBusiness/Customer Intelligence Zskavajte o
najviac relevantnchdt o zkaznkovi 14 15. SoLoMo: Najdleitejie
loklne informcie pre nakupujceho15 16. Svetov trendy #116 17.
Infografika, Video a Socilne mdi17 18. PR a komunikcia Digital
First Companies and organizations are now, finally, giving digital
marketing channels precedence over traditional, analog media.
Decentralize Social Media We believe that social media will become
increasingly decentralized, forming the holistic honeycomb pattern
I Get By With A Little Help From My Friends The trick is to find
your crowd, to find the people that will help you tell your story
digitally. Customize This! People are choosing their own content,
on their own terms 18 19. B2B: NrastContent Marketingu Increased
adoption rate for some tactics - Blogs (27%), White papers (19%),
Videos (27%) Marketers are using social media more frequently
YouTube: 47%, LinkedIn: 39%Twitter:35%, Facebook: 30% Content
marketers are becoming more effective - Blogs: 45% Case studies:
32% Videos: 36% Webinars/webcasts: 25%19 20. Svetov trendy #2 Big
Data Marketing Automation 3.0 Eloqua, Aprimo, Alterian Customer
Intelligence Customer Lifecycle Right-Time Multichannel Marketing20
21. Svetov trendy #3 Its not just mobile!Consumers are device
indifferent 21 22. Svetov trendy #3 Content marketing makes brands
media. Real time matters more than ever. Email isnt dead
(yet!)Communication counts.22 23. Svetov trendy #423 24. Svetov
trendy #4 A broader brand presence across channels The rise and
rise of user-generated content Mobile marketing reaches critical
mass The gap closes between business brands andsocial media A
clearer vision on the value of analytics24 25. Svetov trendy #4 Up
close and personal Content diversifies again The customer
recommendation rules The influence factor takes over Video is
centre stage25 26. Svetov trendy #5 The customer is still king Big
data is getting bigger SoLoMo - a new and powerful combination
Cloud computing helps marketers, too Attribution is the Holy Grail
of marketing Right touching - right time multichannelmarketing 26
27. Svetov trendy #6 Gamifikcia Mobiln zariadenia Smartphone Google
Personalizcia vyhadvania Zavomaty (R), Vernostn programy Recenzie,
Porovnvae Geolokan marketing Business Intelligence Ambasdori znaky
27 28. Svetov trendy #6 Videoprezentcia produktov, Odhaovanie
Prmiov obsah / prstup Dynamick web Internet ako obraz spolonosti
Prepjanie offline a online Trend real time interakcie Internetov
platby Socilne siete ako predajn kanl Produktov predplatn, Stripped
services28 29. akujem zaVau pozornosTem sa na nae alie stretnutie
30. Kontakt Branislav Buovskkonzultant [email protected] 0903 52
79 7030
