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Up Know First • Be First • Profit First Craig Rispin Business Futurist & Innovation Expert www.FutureTrendsGroup.com [email protected] Up

Victorian Small Business Festival - technology trends presentation - Craig Rispin

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  • 1. Know First Be First Profit First Craig RispinBusiness Futurist & Innovation Expert www.FutureTrendsGroup.com [email protected]

2. PeopleBusinessTechnology Up 3. People WorSh k/L sift ife ife ce L ne S ciAccelerationBusiness GlobalisedTechnology Up 4. Karl Fisch - TheFischBowl.blogspot.com Up 5. Discuss with a Partner:What Did You Find MostSurprising in the VideoDid You Know?Up 6. People WorSh k/L sift ife ife ce L ne S ciAccelerationBusiness GlobalisedTechnology Up 7. EducationRe-Engineering GlobalFree Mobility AgencyAge GapPeople End ofRetirement Un-Bell CurveWSpeed & Size or Sh k/Ls ift ifeife ce L neMarketingS ci UnbreakableMegatrendTech Acceleration Business GlobalisedTechnology CloudOutrageousOutsourcingComputing Coworking CoIT VirtualInnovationRobotsMobileBusinessImperative RiseMadness Up 8. Your mobile phone hasmore computing power thanall of NASA in 1969.http://www.ickr.com/photos/[email protected]/5153726732 9. How Big is Mobile Today?7B People in the World6B Mobile Subscribers1B 3G/4G Subscribers Up 10. Apple iPhone + iTouch + iPad Ramp The Likes of Which We Havent Seen BeforeiPhone + iTouch vs. NTT docomo i-mode vs. AOL vs. Netscape UsersFirst 20 Quarters Since Launch 120~120MM+ Mobile Internet 100iPhone + iTouch + iPadLaunched 6/07Desktop Internet 80Subscribers (MM)Netscape*Launched 12/94 60 Mobile Internet ~32MM NTT docomo i-mode 40 Launched 6/99 Desktop Internet 20~27MMAOL*v 2.0 Launched 9/94~9MM Q1Q3Q5Q7 Q9Q11Q13Q15Q17Q19Quarters Since LaunchiPhone + iTouchNTT docomo i-mode AOL NetscapeNote: *AOL subscribers data not available before CQ3:94; Netscape users limited to US only. Morgan Stanley Research estimates ~65MM+ netbooks have shipped in first 11 quarters since launch (10/07). Source: Company Reports , Morgan Stanley Research. 8 Data as of CQ3:10. 11. 380MMobile Internet Ramping Faster than Desktop Internet Did Apple Leading ChargeiPhone + iTouch vs. NTT docomo i-mode vs. AOL vs. Netscape UsersFirst 20 Quarters Since Launch 100~85MM Mobile InternetDesktop Internet 80 iPhone + iTouch Netscape*Launched 6/07Launched 12/94Subscribers (MM) 60 Mobile Internet~31MMNTT docomo i-mode 40Launched 6/99 ~18MM Desktop Internet 20AOL*v 2.0 Launched 9/94 ~8MM Q1Q3Q5 Q7Q9Q11Q13Q15Q17Q19 Quarters Since LaunchiPhone + iTouch NTT docomo i-modeAOLNetscapeNote: *AOL subscribers data not available before CQ3:94; Netscape users limited to US only. Morgan Stanley Research estimates~50MM netbooks have shipped in first 10 quarters since launch (10/07). Source: Company Reports , Morgan Stanley Research. 7Up 12. 468MMobile Internet Ramping Faster than Desktop Internet Did Apple Leading ChargeiPhone + iTouch vs. NTT docomo i-mode vs. AOL vs. Netscape UsersFirst 20 Quarters Since Launch 100~85MM Mobile InternetDesktop Internet 80 iPhone + iTouch Netscape*Launched 6/07Launched 12/94Subscribers (MM) 60 Mobile Internet~31MMNTT docomo i-mode 40Launched 6/99 ~18MM Desktop Internet 20AOL*v 2.0 Launched 9/94 ~8MM Q1Q3Q5 Q7Q9Q11Q13Q15Q17Q19 Quarters Since LaunchiPhone + iTouch NTT docomo i-modeAOLNetscapeNote: *AOL subscribers data not available before CQ3:94; Netscape users limited to US only. Morgan Stanley Research estimatesUp~50MM netbooks have shipped in first 10 quarters since launch (10/07). Source: Company Reports , Morgan Stanley Research. 7 13. iPods Changed Media Industry iPhones Ramped EvenFaster iPad Growth (3x iPhone) Leaves Siblings in DustFirst 8 Quarters Cumulative Unit Shipments, iPod vs. iPhone vs. iPad1,40070,000iPad iPadiPadiPhone iPhoneiPhone iPodiPod iPod20,0001,20060,000Global Unit Shipments (000)Global Unit Shipments (000)1,00050,00015,00080040,00010,00060030,00040020,0005,00020010,000 000 000 1 11 2223 33 4 44 5 55 667 7 8 8 Quarters After LaunchQuarters After LaunchQuarters After LaunchSource: Apple, as of CQ1:12 (8 quarters post iPad launch). 9 Up 14. Security MeteringAccessControlMoney Body Engines 15. PayPal HereUp 16. Partner Questions:Whats you smartphone favorite appand why?Have you checked what your websitelooks like from multiple mobiledevices?Do you have a mobile strategy foryour business? Up 17. Mobile Marketing: Is There Any Choice for Small Business? Up 18. Mobile istransformingevery stage ofthe purchase funnel 19. Is Your Website Optimised For Mobile? 50%of web trafc will come through mobile devices by 2014Image: http://www.bravenewcode.com/product/wptouch-pro/?utm_campaign=wptouch-home-top&utm_medium=web&utm_source=bravenewcode 20. Responsive WebsiteContent and designsare consistent acrossall devicesLayout changes basedon the size of thebrowserAutomaticallyoptimised for futuredevices Up 21. Mobile Appbuilt to run natively ona dedicated operatingsystem (OS)generally best forfunctions that use the devices sensors Up 22. Low- involvement,low-cost items predominateamong mobilebuyers 23. 94% of all textmessages are read; most will open the message before deleting them Messages are morelikely to be read withinminutes of sending themBulk SMS can prove to be relatively cheap 24. SMS Is The Preferred Way To Receive CouponsAmong Mobile Users Overall 25. Use of SMS MarketingNews updatesEmergency noticationsPromotionsContestsSMS couponsCustomer serviceLead generation Up 26. Rules and Regulations for SMSUnder the Spam Act 2003 it is illegal to send, orcause to be sent, unsolicited commercial electronicmessages. The act cover email, instant messaging,SMS and MMS of a commercial nature. It does notcover faxes, internet pop-ups or voice telemarketing. ACMAThings to take into consideration:Get permission rstProvide options for communication methods andthe ability to unsubscribe Up 27. QR codes can also be aneffective trigger for mobilecoupons 28. 9 Best Practices For Mobile1. Keep it quick2. Simplify Navigation3. Be thumb-friendly4. Design for visibility5. Make it accessible6. Make it easy to convert7. Make it seamless8. Use mobile site redirects9. Listen, learn and iterate 29. SEOUp 30. http://pagespeed.googlelabs.com/ [email protected] | My favorites | English | Sign outSearche.g. "adwords" or "open source"Page SpeedHomeDocsFAQ Gallery CommunityDownload Featured video Page Speed, the Web Performance Tool and Apache module Now available as a Chrome extension and Page Speed Online! Page Speed is an open-source project started at Google to help developers optimize their web pages by applying web performance best practices. Page Speed started as an open-source browser extension, and is now deployed in third-party products such as Webpagetest.org, Show Slow and Google Webmaster Tools. Page Speed tools family Page Speed is a family of tools for optimizing the performance of web pages.The Page Speed browser extensions, available for Chrome and Firefox, allow you to evaluate theperformance of your web pages and to get suggestions on how to improve them.Page Speed Online is a new web-based tool that allows users to analyze pages at any time, in anybrowser, without downloading an extension. It also features Page Speed Mobile analysis, which letsdevelopers analyze their site as viewed by a mobile browser, and get suggestions specific to mobileoptimization.The mod_pagespeed Apache module automatically rewrites pages and resources to improve theirperformance. How Page Speed works The Page Speed extensions and Page Speed Online run performance tests based on a set of best practices known to reduce page load time. mod_pagespeed, the Apache module, automatically optimizes resources on a web page. Page Speed downloads Reduce the time it takes to load your web pages and keep Internet users engaged with your site. Reduce your bandwidth and hosting costs and improve the web!Help make Page Speed better! Contribute to the open source project. Up 31. http://pagespeed.googlelabs.com/ [email protected] | My favorites | English | Sign outSearche.g. "adwords" or "open source"Page SpeedHomeDocsFAQ Gallery CommunityDownload Featured video Page Speed, the Web Performance Tool and Apache module Now available as a Chrome extension and Page Speed Online! Page Speed is an open-source project started at Google to help developers optimize their web pages by applying web performance best practices. Page Speed started as an open-source browser extension, and is now deployed in third-party products such as Webpagetest.org, Show Slow and Google Webmaster Tools. Page Speed tools family Page Speed is a family of tools for optimizing the performance of web pages.The Page Speed browser extensions, available for Chrome and Firefox, allow you to evaluate theperformance of your web pages and to get suggestions on how to improve them.Page Speed Online is a new web-based tool that allows users to analyze pages at any time, in anybrowser, without downloading an extension. It also features Page Speed Mobile analysis, which letsdevelopers analyze their site as viewed by a mobile browser, and get suggestions specific to mobileoptimization.The mod_pagespeed Apache module automatically rewrites pages and resources to improve theirperformance. How Page Speed works The Page Speed extensions and Page Speed Online run performance tests based on a set of best practices known to reduce page load time. mod_pagespeed, the Apache module, automatically optimizes resources on a web page. Page Speed downloads Reduce the time it takes to load your web pages and keep Internet users engaged with your site. Reduce your bandwidth and hosting costs and improve the web!Help make Page Speed better! Contribute to the open source project. Up 32. http://pagespeed.googlelabs.com/www.FutureTrendsGroup.com Analyze PerformanceUp 33. www.google.com/analytics/US English SearchHOME PRODUCT SUPPORTEDUCATION PARTNERSBLOGEnterprise-class web analytics made Access Analyticssmarter, friendlier and free.Google Analytics is the enterprise-class web analytics solution that gives you rich insights New to Google Analytics?into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use Sign Up Nowfeatures now let you see and analyze your traffic data in an entirely new way. With GoogleAnalytics, youre more prepared to write better-targeted ads, strengthen your marketinginitiatives and create higher converting websites. MOBILE TRACKINGDATA EXPORT API ADVANCED ANALYSIS Track web-enabled phones,Integrate business informationTOOLS mobile websites and mobile and develop applications that Perform advanced data apps.access Google Analytics data. analysis with pivot tables,filtering and multipledimensions. Discover newtrends and insights withmotion chart visualizations.PRODUCT TOURNEWS & HIGHLIGHTSSTRATEGIC SOLUTIONS Google Analytics Blog FeedExtend the power of GoogleUp 34. Know First Be First Profit First Craig RispinBusiness Futurist & Innovation Expert www.FutureTrendsGroup.com [email protected]