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Know First • Be First • Profit First
Craig RispinBusiness Futurist & Innovation Expert
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People
Business Technology
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People
Business Technology
Life
SciencesWork/LifeShift
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tion
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Karl Fisch - TheFischBowl.blogspot.com
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Discuss with a Partner:
What Did You Find Most Surprising in the Video
“Did You Know?”
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People
Business Technology
Life
SciencesWork/LifeShift
Glo
ba
lised
Ac
ce
lera
tion
Up
People
Business Technology
Life
SciencesWork/LifeShift
Glo
ba
lised
Ac
ce
lera
tion
Age Gap
Education Re-Engineering
Global Mobility
Free Agency
End of Retirement
Un-Bell Curve
OutrageousOutsourcing
MarketingMegatrend
Virtual Business
InnovationImperative
Speed & Size
Cloud Computing
CoITRobots Rise
Coworking
UnbreakableTech
Mobile Madness
http://www.flickr.com/photos/43533334@N07/5153726732
Your mobile phone has
all of NASA in 1969. more computing power than
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How Big is Mobile Today?
7B People in the World
6B Mobile Subscribers
1B 3G/4G Subscribers
20
40
60
80
100
120
Q1 Q3 Q5 Q7 Q9 Q11 Q13 Q15 Q17 Q19
Quarters Since Launch
Su
bsc
rib
ers
(MM
)
iPhone + iTouch NTT docomo i-mode AOL Netscape
8
iPhone + iTouch vs. NTT docomo i-mode vs. AOL vs. Netscape UsersFirst 20 Quarters Since Launch
Note: *AOL subscribers data not available before CQ3:94; Netscape users limited to US only. Morgan Stanley Research estimates ~65MM+ netbooks have shipped in first 11 quarters since launch (10/07). Source: Company Reports , Morgan Stanley Research.
Data as of CQ3:10.
Desktop Internet
AOL*
v 2.0 Launched 9/94
Mobile Internet
NTT docomo i-mode
Launched 6/99
Mobile Internet
iPhone + iTouch + iPad
Launched 6/07
~120MM+
~32MM
~9MM
Desktop Internet
Netscape*
Launched 12/94
~27MM
Apple iPhone + iTouch + iPad Ramp – The Likes of Which We Haven’t Seen Before
Up
20
40
60
80
100
Q1 Q3 Q5 Q7 Q9 Q11 Q13 Q15 Q17 Q19
Quarters Since Launch
Sub
scri
bers
(MM
)
iPhone + iTouch NTT docomo i-mode AOL Netscape
7
iPhone + iTouch vs. NTT docomo i-mode vs. AOL vs. Netscape UsersFirst 20 Quarters Since Launch
Note: *AOL subscribers data not available before CQ3:94; Netscape users limited to US only. Morgan Stanley Research estimates ~50MM netbooks have shipped in first 10 quarters since launch (10/07). Source: Company Reports , Morgan Stanley Research.
Desktop Internet
AOL*
v 2.0 Launched 9/94
Mobile Internet
NTT docomo i-mode
Launched 6/99
Mobile Internet
iPhone + iTouch
Launched 6/07
~85MM
~31MM
~8MM
Desktop Internet
Netscape*
Launched 12/94
~18MM
Mobile Internet Ramping Faster than Desktop Internet Did – Apple Leading Charge
380M
Up
20
40
60
80
100
Q1 Q3 Q5 Q7 Q9 Q11 Q13 Q15 Q17 Q19
Quarters Since Launch
Sub
scri
bers
(MM
)
iPhone + iTouch NTT docomo i-mode AOL Netscape
7
iPhone + iTouch vs. NTT docomo i-mode vs. AOL vs. Netscape UsersFirst 20 Quarters Since Launch
Note: *AOL subscribers data not available before CQ3:94; Netscape users limited to US only. Morgan Stanley Research estimates ~50MM netbooks have shipped in first 10 quarters since launch (10/07). Source: Company Reports , Morgan Stanley Research.
Desktop Internet
AOL*
v 2.0 Launched 9/94
Mobile Internet
NTT docomo i-mode
Launched 6/99
Mobile Internet
iPhone + iTouch
Launched 6/07
~85MM
~31MM
~8MM
Desktop Internet
Netscape*
Launched 12/94
~18MM
Mobile Internet Ramping Faster than Desktop Internet Did – Apple Leading Charge
468M
Up
0
200
400
600
800
1,000
1,200
1,400
0 1 2 3 4 5 6 7 8
Glo
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nit S
hipm
ents
(000
)
Quarters After Launch
iPad iPhone iPod
0
5,000
10,000
15,000
20,000
0 1 2 3 4 5 6 7 8
Glo
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hipm
ents
(000
)
Quarters After Launch
iPad iPhone iPod
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
0 1 2 3 4 5 6 7 8
Glo
bal U
nit S
hipm
ents
(000
)
Quarters After Launch
iPad iPhone iPod
First 8 Quarters Cumulative Unit Shipments, iPod vs. iPhone vs. iPad
Source: Apple, as of CQ1:12 (8 quarters post iPad launch).
iPods Changed Media Industry iPhones Ramped Even Faster iPad Growth (3x iPhone) Leaves “Siblings” in Dust
9
Money
Access
Body
Engines
Metering
Control
Security
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PayPal Here
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Partner Questions:
What’s you smartphone favorite app and why?
Have you checked what your website looks like from multiple mobile devices?
Do you have a mobile strategy for your business?
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Mobile Marketing:Is There Any Choice for
Small Business?
Mobile is transforming every stage of the purchase
funnel
Is Your Website Optimised For Mobile?
of web traffic will
come through mobile devices by 2014
50%
Image: http://www.bravenewcode.com/product/wptouch-pro/?utm_campaign=wptouch-home-top&utm_medium=web&utm_source=bravenewcode
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Responsive WebsiteContent and designs are consistent across all devices
Layout changes based on the size of the browser
Automatically optimised for future devices
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Mobile App
built to run natively on a dedicated operating
system (OS)
generally best for functions that use the
device’s sensors
Low-involvement,
low-cost items predominate
among mobile buyers
94% of all text messages are read; most will open the message before deleting them
Messages are more likely to be read within
minutes of sending them
Bulk SMS can prove to be relatively cheap
SMS Is The Preferred Way To Receive Coupons Among Mobile Users Overall
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News updates
Emergency notifications
Promotions
Contests
SMS coupons
Customer service
Lead generation
Use of SMS Marketing
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Rules and Regulations for SMS
“Under the Spam Act 2003 it is illegal to send, or cause to be sent, unsolicited commercial electronic messages. The act cover email, instant messaging, SMS and MMS of a commercial nature. It does not cover faxes, internet pop-ups or voice telemarketing.” – ACMA
Things to take into consideration:Get permission firstProvide options for communication methods and the ability to unsubscribe
QR codes can also be an
effective trigger for mobile coupons
1. Keep it quick2. Simplify Navigation3. Be thumb-friendly
4. Design for visibility5. Make it accessible6. Make it easy to convert7. Make it seamless8. Use mobile site redirects9. Listen, learn and iterate
9 Best Practices For Mobile
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SEO
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http://pagespeed.googlelabs.com/
Page Speed
[email protected] ▼ | My favorites ▼ | English ▼ | Sign out
Searche.g. "adwords" or "open source"
Home Docs FAQ Gallery Community Download
Featured videoPage Speed, the Web Performance Tool and Apache moduleNow available as a Chrome extension and Page Speed Online!Page Speed is an open-source project started at Google to help developers optimize their web pages by applyingweb performance best practices. Page Speed started as an open-source browser extension, and is now deployed inthird-party products such as Webpagetest.org, Show Slow and Google Webmaster Tools.
Page Speed tools familyPage Speed is a family of tools for optimizing the performance of web pages.
The Page Speed browser extensions, available for Chrome and Firefox, allow you to evaluate theperformance of your web pages and to get suggestions on how to improve them.Page Speed Online is a new web-based tool that allows users to analyze pages at any time, in anybrowser, without downloading an extension. It also features Page Speed Mobile analysis, which letsdevelopers analyze their site as viewed by a mobile browser, and get suggestions specific to mobileoptimization.The mod_pagespeed Apache module automatically rewrites pages and resources to improve theirperformance.
How Page Speed worksThe Page Speed extensions and Page Speed Online run performance tests based on a set of best practicesknown to reduce page load time.mod_pagespeed, the Apache module, automatically optimizes resources on a web page.
Page Speed downloadsReduce the time it takes to load your web pages and keep Internet users engaged with your site.Reduce your bandwidth and hosting costs and improve the web!
Help make Page Speed better! Contribute to the open source project.
Community
Up
http://pagespeed.googlelabs.com/
Page Speed
[email protected] ▼ | My favorites ▼ | English ▼ | Sign out
Searche.g. "adwords" or "open source"
Home Docs FAQ Gallery Community Download
Featured videoPage Speed, the Web Performance Tool and Apache moduleNow available as a Chrome extension and Page Speed Online!Page Speed is an open-source project started at Google to help developers optimize their web pages by applyingweb performance best practices. Page Speed started as an open-source browser extension, and is now deployed inthird-party products such as Webpagetest.org, Show Slow and Google Webmaster Tools.
Page Speed tools familyPage Speed is a family of tools for optimizing the performance of web pages.
The Page Speed browser extensions, available for Chrome and Firefox, allow you to evaluate theperformance of your web pages and to get suggestions on how to improve them.Page Speed Online is a new web-based tool that allows users to analyze pages at any time, in anybrowser, without downloading an extension. It also features Page Speed Mobile analysis, which letsdevelopers analyze their site as viewed by a mobile browser, and get suggestions specific to mobileoptimization.The mod_pagespeed Apache module automatically rewrites pages and resources to improve theirperformance.
How Page Speed worksThe Page Speed extensions and Page Speed Online run performance tests based on a set of best practicesknown to reduce page load time.mod_pagespeed, the Apache module, automatically optimizes resources on a web page.
Page Speed downloadsReduce the time it takes to load your web pages and keep Internet users engaged with your site.Reduce your bandwidth and hosting costs and improve the web!
Help make Page Speed better! Contribute to the open source project.
Community
Up
http://pagespeed.googlelabs.com/�
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Know First • Be First • Profit First
Craig RispinBusiness Futurist & Innovation Expert
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