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Vodafone SMS Marketing, MMS Marketing and SMS Inserts solutions.
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Vodafone AdPlusProfessional Mobile Advertising Services
Mobile advertising makes the dream of one-to-one marketing come true. Finally.
Recording
Mobile
Internet
TV
Radio
Cinema
• It comes as the 7th mass medium
• To complete the communication mix
• To reinvent the direct communication
• To increase the ROI
In Romania, mobile penetration exceeded 135% of the total population...
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…and consumers became more digitally aware & involved – the mobile phone is no longer a simple message device
• Targeting is very important– Age
– Gender
– Geographical address location
– Geographical network location
– Customer type (Postpaid / Prepaid)
– Subscriber type (Consumer / Business)
– Revenue Potential
– Services used
– Behavioral segmentation
– Handset brand/type
– Customer’s trustworthy
– Bill type (print / electronic)
– Roaming offer (Yes / No)
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PrintTV / Radio
?
Internet
?
Age
Gender
Location
Expenses
Interests
Targeting Mobile
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SMS PushTalk to your customers through the short messages service. Experience the dialogue
• What is SMS push?– It’s a classic SMS received by customers based on their profile;
– The receivers data base is built based on their acceptance of receiving advertising messages;
– They can answer by: SMS reply, click2browse, click2sms.
• Why SMS push?– High reach potential provided by the excellence network: over 4.8 mil customers;
– Precise targeting possibilities allowing you to obtain high ROI
– 13 standard targeting filters
– Additional filters not available by using other media
– Geographic flexibility
– Targeting according to income/ type of mobile phone used
– You can do your own research (real time interactivity)
– Real time monitoring.
• How does your target perceived it?
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6 12 April 2023
Case study: push SMS Dedeman
Two store opened with us in Bucharest:
- Giurgiului Street:
• On 23th of April, 70,000 SMS has been sent;
• 24th of April, the opening day: almost 20,000 visitors and 4,000.
- Valea Cascadelor:
• On 13th of August, 50,000 SMS has been sent;
• 14th of August, the opening day. Similar results with the one opened in April
7 12 April 2023
Case study: push SMS “Serbarile Timisoreana”
8 campaigns between 25th of Jun and 13th of Aug
- concept: 3 centruies of history, leveraged through periods:
17th centruy, interbelique, and modern times (80 –ties);
- wished-for target: man between 25 and 45 years old, postpaid
- desired cities: Constanta, Craiova, Resita, Timisoara, Satu Mare, Iasi, Bacau, Buzau
- volume: 58 000 SMS
- presence: a real success 585 000 people
SMS InsertStrategically place your message in the bonus notifications messages
• What is SMS insert?– It’s a text notification received by prepaid customers within a bonus message;
– This message is a positive one, that confirm a recharge or receiving a bonus
– Similar benefits as push SMS campaigns.
– 100 characters for advertising messages
• Why SMS insert?– Good potential reach: over 3 mil customers per month;
– 150,000 messages per day
– High-quality interactivity: they are elastic to contest, bonuses, positive messages
– Target criteria: gender, age & county for: – Youth program: over 380k Subscribers
• How does your target perceive it?
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MMS PushSend your commercial message the multimedia way
• What is MMS push?– Based on their profile, customers will receive advertisements through
MMS;
– The receivers data base is built based on their acceptance of receiving advertising messages;
– They can answer by: Click2Browse, Click2Call, Click2SMS.
• Why MMS push?– Good potential reach: over 1.5 mil customers;
– Quite similar advantages with SMS ones;
– It comes with a clear advantage from an SMS campaign: you can combine sound, image, animation, text;
– Precise targeting possibilities allowing you to obtain high ROI
– 13 standard targeting filters
• How does your target perceive it?
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Case study: MMS
• SMS & MMS with response “Un plin la fiecare 15 minute”
- Campaign date: September 2009;
- Target: postpaid customers who used their
mobile phone in close proximity of Petrom’s stations;
age between 25 & 55 years old with high income.
- Number of SMS:
- 2 waves campaign split in 2:
- 1st wave:
- ½ of them received SMS
- ½ of them received MMS (according to their type of handset)
- Response rate for SMS: 3.7%
- Response rate for MMS: 5.08 (almost double)
- 2nd wave: SMS and MMS to those who answered in the 1st wave; we’ve obtain an increase of 175% comparing with the 1st wave
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