Vyklikajte si obyvateľov na mape vo svojom okolí

Vyklikajte si obyvateľov na mape vo svojom okolí

Geolokačná analytika a cielený marketing na 2,7 mil. Slovákovpre mestá a obce

Peter Fusek, 28.3.2017, Levice

Zaregistrujte sa bezplatnehneď teraz na

www.marketlocator.sk

Market Locator | Vyklikajte si súčasných aj budúcich obyvateľov na mape vo Vašom okolí

Gmail má asi väčšina z nás ako súkromnú email schránku...


...Google Mapy na desktope či mobile používa každý...

Market Locator | Vyklikajte si Vašich budúcich zamestnancov na mape vo Vašom okolí

...pre istotu si skontrolujte Timeline vo SVOJICH Google Mapách ;)

A teraz, takéto hard dáta od mobilných operátorov

máte v rukách a pracujú pre Váš recruiting..

Market Locator | Vyklikajte si Vašich budúcich zamestnancov na mape vo Vašom okolíhttps://youtu.be/K77gEN1bCr8


#1 Získavanie trvalých pobytov: nájdite mobily ľudí, ktorý sú registrovaný na trvalý pobyt, no bývajú v Leviciach

(18.485 mobilov spí, ale len 10.346 je registrovaný z nich v Leviciach)


#2 Promo: privítajte návštevníkov priamo pri vstupe na Vašu akciu (alebo ako followup po pár dňoch) zašlite do mobilu návštevníkom

pokyny, kód do tomboly


#3 Subscribcie: zaregistrujte účastníkov na Mestských podujatiach, Hodoch, Dni detí, Trhu práce, Koncertoch do Vášho listu, vyžiadajte si od nich feedback/preferencie a zostante tak v

kontakte


#4 Párty: Oživte miestne podujatia (bál, veselica) jednoduchou hrou alebo pošlite

účastníkom inštrukcia


Local news

• Provide municipalities with the capability to communicate with their constituencies

• Hard data analytics on visitor counts etc.

• Possibility for warning in case of hazards

Amber Alert

• Provide your customers with the ability to deliver lost pet messages in a specific area free of charge

• Easy to construct & descriptive landing pages

Smart cities

Applying data for the public goodSmart cities, search & rescue, amber alert, public notifications

Lost & found

• Deliver Amber Alerts in specific areas

• Rich landing pages with detailed descriptions

• Easy access & submission by authorities

• Possibility to follow-up once child found

• Planning of infrastructure

• Public transport optimization

• Search & Rescue, Escape route planning

• Understanding behavior / travel patterns

• Urbanism (development plans; school, pool, town hall locations)


Online nástroj, grafické zobraznie výskytu cieľovky, profilu oblasti na základe hard-dat

Samo-obslužná tvorba kampaní, okamžité odoslanie a analytika. Geo-lokačne a cielene.

Market Locator = Google Adwords pre fyzický svetSamo-obslužný cielený marketing a populačná analytika

Samo-obslužná analytika a kampane

V nástroji nakúpite kampaňové kredity aj dáta

Integrovaný report kampane, správa faktúr

Webové riešenie s jednoduchých ovládaním

Platba: kreditka, prevod, alebo Telekom faktúra

Zaregistrujte sa bezplatnehneď teraz na

www.marketlocator.sk

www.marketlocator.sklinkedin.com/in/peterfusek/

Market Locator SK s.r.o., konateľ[email protected]

+421 903 124 356Peter Fusek

Market Locator | Vyklikajte si súčasných aj budúcich obyvateľov na mape vo Vašom okolí 13

Amber AlertFast, precise Amber Alert submission tool for authorities

Amber Alert

Detailed info, descr. & photos

Call to action – phone link, call-

back linkGeneral info & link to rich landing page

(fully configurable by authorities in Market

Locator)

• Authorities have access to Amber Alert functionality in Market Locator• In the “campaign configurator” they define the relevant location and create

a custom landing page (with details, pictures, etc.) in a simple editor• Messages are sent to all customers in selected area

Amber Alert


Lost & foundProvide people with a free lost & found benefit

Lost Pet Notification

Detailed info, descr. & photos

Call to action – phone link, call-

back linkGeneral info & link to rich landing page

(fully configurable by authorities in Market

Locator)

• People can send out lost & found help messages free of charge upon approval

• Technology of Market Locator leveraged for targeting, approval process & execution

• Benefit to your customers / citizens, STC as a socially responsible company

Lost & found

Lost Pet Notification

1. Describe & upload

photo2. Choose location

3. Submit for approval

Lost & found description

Upload images Help me

find my pet

Leave your contact

details. Your request will

be reviewed.


Local news / announcementsEmergency and local information communication

Local news

Notifications relevant for certain

locations

• Provide a unique service to municipalities, governmental agencies, national park service authorities etc. for there simple communication to people living in or arriving in a certain area

• Ability to understand the number and types of people visiting certain areas (national parks) – population analytics

• Each specific agency has access only to a subset of data / customers, thus limiting the types of communication & regional capabilities of the solution in an automated way

Local News

Location insights


Search & RescueNotifications & Search for people in area

• Solution for disaster, search and rescue management• Notify people in impacted area about the incident, and request reply back

with status/request for help• Pool potentially impacted people and provide information to government

agencies, rescue units• Provide statistical data about impacted area to news, media, govement

Smart Cities

Alert message

Select impacted area e.g. disaster

incident

Alert people in the area about

incident, request reply back with

status

List of potentially impacted people

Enlist potentially impacted people for

agencies, rescue units

Provide statistical information to news, media, goverment


Smart city planningInfrastructure, public transport, security...

• Solution for understanding the numbers & dynamics of people traveling from and to specified locations

• Understand the profile & catchment areas for events (such as ice-hokey or music festival)

• Combining open-data (government) & private data to deliver insights into crime, real-estate, health, safety...

Smart Cities

Distribution of people in a certain area

Number of people traveling

from one location to

another

Analysis of catchment areas

Analysis of Travel patterns

Business

Vyklikajte si obyvateľov na mape vo svojom okolí