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we are social FEBRUARY 2013 SOCIAL, DIGITAL AND MOBILE WORLDWIDE KEY STATISTICAL INDICATORS FOR EACH REGION AROUND THE WORLD FEB 2013

We Are Social's Guide to Social, Digital and Mobile Around the World (Feb 2013)

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This is the February 2013 edition of We Are Social Singapore’s guide to Social, Digital and Mobile around the world. You'll find more in this series of reports at http://wearesocial.sg/tag/sdmw

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Page 1: We Are Social's Guide to Social, Digital and Mobile Around the World (Feb 2013)

we are social • FEBRUARY 2013 �

SOCIAL, DIGITAL AND MOBILE WORLDWIDE �KEY STATISTICAL INDICATORS FOR EACH REGION AROUND THE WORLD �

FEB�2013 �

Page 2: We Are Social's Guide to Social, Digital and Mobile Around the World (Feb 2013)

FOR FURTHER INFORMATION AND OTHER REPORTS IN THE #SDMW SERIES, PLEASE �

CONTACT SIMON KEMP AT WE ARE SOCIAL:�

[email protected]

@WEARESOCIALSG �

+65 9146 5356 �

WEARESOCIAL.SG �

3 �

Page 3: We Are Social's Guide to Social, Digital and Mobile Around the World (Feb 2013)

7,018,000,000 �

2,330,000,000 �

1,720,000,000 �

6,400,000,000 �

TOTAL POPULATION�

INTERNET USERS�

USERS ON TOP SOCIAL NETWORKS�

MOBILE SUBSCRIPTIONS�

THE WORLDWIDE PICTURE �FEB�2013 �

COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL, DIGITAL AND MOBILE INSIGHTS AND STATISTICS, VISIT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON DATA FROM THE US CENSUS BUREAU (ACCESSED FEB

2013). URBANISATION: THE UNITED NATIONS WORLD URBANIZATION PROSPECTS REPORT (OCT 2012). INTERNET: INTERNETWORLDSTATS (LATEST AVAILABLE DATA, AS AT FEB 2013). SOCIAL MEDIA: BASED ON

SITE=REPORTED DATA FROM FACEBOOK, TENCENT, AND VKONTAKTE, COMPARED TO A VARIETY OF OTHER PLATFORMS (ALL LATEST AVAILABLE DATA, AS AT FEB 2013). MOBILE: ERICSSON MOBILITY REPORT (NOV 2012). � 3 �

URBAN� RURAL �

52%� 48%�

INTERNET PENETRATION�

SOCIAL NETWORKING PENETRATION�

MOBILE PENETRATION�

33%�

24%�

91%�

Page 4: We Are Social's Guide to Social, Digital and Mobile Around the World (Feb 2013)

THE INTERNET (WORLDWIDE) �FEB�2013 �

4 �SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS (LATEST AVAILABLE DATA, AS AT FEB 2013), COMPARED TO DATA FROM THE US CENSUS BUREAU (FEB 2013) �

BILLION USERS� PENETRATION�2.33 � 33%�

Page 5: We Are Social's Guide to Social, Digital and Mobile Around the World (Feb 2013)

ANNUAL INTERNET USER GROWTH RATE �FEB�2013 �

5 �SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS (LATEST AVAILABLE DATA, AS AT FEB 2013), COMPARED TO DATA FROM THE US CENSUS BUREAU (FEB 2013) �

MILLION USERS� PENETRATION�+250 � +3%�

Page 6: We Are Social's Guide to Social, Digital and Mobile Around the World (Feb 2013)

NORTH AMERICA�

CENTRAL AMERICA�

SOUTH AMERICA�

AFRICA�

MIDDLE EAST�

WESTERN EUROPE �

EASTERN EUROPE �

ASIA�

OCEANIA�

CENTRAL �ASIA�

INTERNET PENETRATION BY REGION�FEB�2013 �

6 �SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS (LATEST AVAILABLE DATA, AS AT FEB 2013), COMPARED TO DATA FROM THE US CENSUS BUREAU (FEB 2013) �

78%�

44%�13%�

39%�

75%�

48%�

28%�

56%�

32%�

24%�

Page 7: We Are Social's Guide to Social, Digital and Mobile Around the World (Feb 2013)

SOCIAL MEDIA (WORLDWIDE) �FEB�2013 �

7 �SOURCES: BASED ON DATA FROM FACEBOOK, TENCENT AND VKONTAKTE (LATEST AVAILABLE DATA, AS AT FEB 2013), AND THE US CENSUS BUREAU (FEB 2013) �

BILLION USERS� PENETRATION�1.72 � 24%�

Page 8: We Are Social's Guide to Social, Digital and Mobile Around the World (Feb 2013)

ANNUAL SOCIAL MEDIA GROWTH RATES�FEB�2013 �

8 �SOURCES: BASED ON DATA FROM FACEBOOK, TENCENT AND VKONTAKTE (LATEST AVAILABLE DATA, AS AT FEB 2013), AND THE US CENSUS BUREAU (FEB 2013) �

MILLION USERS� PENETRATION�+240 � +2%�

Page 9: We Are Social's Guide to Social, Digital and Mobile Around the World (Feb 2013)

NORTH AMERICA�

CENTRAL AMERICA�

SOUTH AMERICA�

AFRICA�

MIDDLE EAST�

WESTERN EUROPE �

EASTERN EUROPE �

ASIA�

OCEANIA�

CENTRAL �ASIA�

SOCIAL MEDIA PENETRATION BY REGION�FEB�2013 �

9 �SOURCES: BASED ON DATA FROM FACEBOOK, TENCENT AND VKONTAKTE (LATEST AVAILABLE DATA, AS AT FEB 2013), AND THE US CENSUS BUREAU (FEB 2013) �

54%�

36%�5%�

19% �

41%�

48%�

23%�

35%�

28%�

8%�

Page 10: We Are Social's Guide to Social, Digital and Mobile Around the World (Feb 2013)

NUMBERS REPRESENT MONTHLY ACTIVE USER ACCOUNTS. SOURCES: FACEBOOK, SINA AND TENCENT (LATEST AVAILABLE DATA, AS AT FEB 2013) �

TOP SOCIAL NETWORKS BY ACTIVE USERS �FEB�2013 �

10 �

FACEBOOK�

SINA WEIBO �

TENCENT WEIBO�

QZONE �

984 M �

287 M �

277 M �

598 M �

259 M �PENGYOU�

Page 11: We Are Social's Guide to Social, Digital and Mobile Around the World (Feb 2013)

MOBILE SUBSCRIPTIONS (WORLDWIDE) �NOV�2012 �

11 �SOURCE: ERICSSON MOBILITY REPORT (NOV 2012) �

BILLION�SUBSCRIPTIONS�

SUBSCRIPTION�PENETRATION�

6.40 � 91% �

Page 12: We Are Social's Guide to Social, Digital and Mobile Around the World (Feb 2013)

ANNUAL MOBILE GROWTH RATES�NOV�2012 �

12�SOURCE: ERICSSON MOBILITY REPORT (NOV 2012) �

+530 � +5%�MILLION�

SUBSCRIPTIONS�SUBSCRIPTION�PENETRATION�

Page 13: We Are Social's Guide to Social, Digital and Mobile Around the World (Feb 2013)

NORTH AMERICA�

LATIN AMERICA�AFRICA�

MIDDLE EAST�

WESTERN EUROPE �

CENTRAL & �EASTERN EUROPE �

ASIA PACIFIC �

MOBILE SUBSCRIPTION PENETRATION�NOV�2012 �

13�SOURCE: ERICSSON MOBILITY REPORT (NOV 2012) �

101%�

112% � 67%�

103%�127%�

128%�

83%�

Page 14: We Are Social's Guide to Social, Digital and Mobile Around the World (Feb 2013)

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8678635473465987340598234786765547643893892090923409823498234984908034998324090294 �

GET MORE #SDMW REPORTS AT WEARESOCIAL.SG �

Page 15: We Are Social's Guide to Social, Digital and Mobile Around the World (Feb 2013)

WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY.�

WE HELP BRANDS TO LISTEN TO, UNDERSTAND,�AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA.�

WE’RE ALREADY HELPING MANY OF THE WORLD’S �TOP BRANDS, INCLUDING UNILEVER, ADIDAS, INTEL,

DIAGEO, NESTLÉ, HEINZ, AND LOUIS VUITTON. �

IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU�TOO, CALL SIMON KEMP ON +65 9146 5356, OR �

EMAIL US AT [email protected].�

FIND OUT MORE AT WEARESOCIAL.SG.�

Page 16: We Are Social's Guide to Social, Digital and Mobile Around the World (Feb 2013)

WE ARE SOCIAL SINGAPORE �@WEARESOCIALSG �

+65 9146 5356 �[email protected]

WEARESOCIAL.SG �