We help companies find growth opportunities as traditional and digital retailing converge for food and other fast moving consumer goods.

Why are digital & physical retail converging?

By Bill Bishop, Chief Architect, Brick Meets ClickApril 21, 2015

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What do you see?

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Today’s digital experience

Convergence of

Broadband/4G

Mobile penetration

Social media/networking

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Time on mobile

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Amazon Prime

“I bought all of the kid’s school supplies online while driving home from vacation.”

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Some shoppers have gone 100%

“I needed a new gray t-shirt and, in 5 clicks, I got one on my phone over lunch – Thanks Zappos!”

“I buy all of my shoes and clothes online now.”

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3 surprising ways ecommerce creates

value

3. The search (a.k.a. browsing) delivers entertainment

2. Removes barriers to entry = customers get more options

1. Can actually increase the price – a $.25 book can be worth $50

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Why does ecommerce set up a

physical presence?

To make completing

the transaction easierWhat do I want to buy?

Try it on

Get it now Broaden

base of

customers

Richer

feedback &

interactions

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90% of people who

buy glasses in Warby

Parker stores have

been to the website

first.

Chicago Tribune - April 13, 2015

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Ecommerce & food retail

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1st Generation

Dot.com

explosion

Post bubble

Burst of CreativityNew forms of competition

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Harnessing contextual selling

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$689 B

$327 B

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“Digitally influenced” sales are BIG

$327 billion in the blue cog represents estimated ecommerce sales for 2015$689 billion in the red cog represents the “digitally influenced” sales for 2015 per a Deloitte study

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New Services

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Sh

op

pe

rR

eta

ile

r

How do

consumers

want to buy

online?

Open questions

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What will be the retailer’s strategy that

supports it?

“The future of retail is not about

either ecommerce or bricks and

mortar, it's a fusion of the two."Neil Blumenthal, co-founder & co-CEO Warby Parker

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