Work like a startup?!
UNICORN16 Harri Kiljander F-Secure 08-Apr-2016
Harri Kiljander, product guy Director, Privacy Protection & F-Secure Freedome
Computer scientist who got into information visualization, computer graphics and animation, and UI design
15 years of doing and leading UX design at Nokia
F-Secure UX design director 201012 F-Secure internal startups 2013: Lokki, KEY, Freedome
UX and design advisor to a B2B2C startup
Advisor to EuropeanPioneers startup accelerator
40% of companies will not exist in a meaningful
way in 10 years John Chambers, Cisco Systems
Big companies are very good at doing the old
a. Big structural changes b. Wait and see
c. Changes based on new vision and strategy
d. Internal innovations e. Mergers and acquisitions
f. Three horizons g. Internal startups
A startup is an organization formed to search for a
repeatable and scalable business model.
A startup is a human institution designed to create a new product or service under conditions of extreme uncertainty.
Eric Ries, Lean Startup
Have a vision Create a set of assumptions Test the assumptions with fast pilots
create a Minimum Viable Product (MVP)
Collect measurements (real measures, not vanity metrics)
Pivot (redirect or change one/many assumptions) or persevere (continue forward)
Magic formula found (problem/product fit)
Find formula for growth (product/market fit)
Grow fast and take the markets (in Internet-based markets, the first success often takes 80-90% of the market share)
10 rules of successful* internal startups at F-Secure
* no guarantee!
1. Independent project with maximum control over
(laws and company values permitting)
2. Clear top-level target setting and top-level sponsor
3. Aligned targets with in-house stakeholder teams
4. Clear focus, no other obligations for team
and team leader
5. Somewhat unrealistic schedules & targets
balanced with full authority
6. Physical co-location of the
x-disciplinary team, led by product person
7. Team must take product/prototype to the market
8. Minimum Viable Product.
Build-Measure-Learn. KISS. No dogmas!
9. Accept/expect/appreciate some people getting upset of
10. Continuous improvement and lessons learned
Want to read about internal startups at OP, General Electric, Tieto, Supercell, F-Secure, and Qentinel? Learn about internal startup mistakes.
Read practical recipes for ROI, branding, bureaucracy, staffing, incentives, management sponsors, pivots, exits, and scaling. Learn how to
overcome big company inertia and utilize big company boosters. For FREE?!