“Work like a startup?!”

UNICORN16 Harri Kiljander F-Secure 08-Apr-2016

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Harri Kiljander, product guy Director, Privacy Protection & F-Secure Freedome

Computer scientist who got into information visualization, computer graphics and animation, and UI design

15 years of doing and leading UX design at Nokia

F-Secure UX design director 2010…12 F-Secure internal startups 2013…: Lokki, KEY, Freedome

UX and design advisor to a B2B2C startup

Advisor to EuropeanPioneers startup accelerator

harri.kiljander@f-secure.com

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40% of companies “will not exist in a meaningful

way in 10 years” — John Chambers, Cisco Systems

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Big companies are very good at doing the old

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a. Big structural changes b. Wait and see

c. Changes based on new vision and strategy

d. Internal innovations e. Mergers and acquisitions

f. Three horizons g. Internal startups

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“A startup is an organization formed to search for a

repeatable and scalable business model.

— Steve Blank

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”

“A startup is a human institution designed to create a new product or service under conditions of extreme uncertainty.”

— Eric Ries, Lean Startup

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§  Have a vision §  Create a set of assumptions §  Test the assumptions with fast pilots

— create a Minimum Viable Product (MVP)

§  Collect measurements (real measures, not vanity metrics)

§  Pivot (redirect or change one/many assumptions) or persevere (continue forward)

§  Magic formula found (problem/product fit)

§  Find formula for growth (product/market fit)

§  Grow fast and take the markets (in Internet-based markets, the first success often takes 80-90% of the market share)

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Lean Startup

10 rules of successful* internal startups at F-Secure

* no guarantee!

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F-Secure KEY

1. Independent project with maximum control over

people+budget+process+technologies

(laws and company values permitting)

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2. Clear top-level target setting and top-level sponsor

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3. Aligned targets with in-house stakeholder teams

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4. Clear focus, no other obligations for team

and team leader

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5. Somewhat unrealistic schedules & targets

balanced with full authority

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6. Physical co-location of the

x-disciplinary team, led by product person

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7. Team must take product/prototype to the market

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8. Minimum Viable Product.

Build-Measure-Learn. KISS. No dogmas!

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9. Accept/expect/appreciate some people getting upset of

broken rules

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10. Continuous improvement and lessons learned

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Want to read about internal startups at OP, General Electric, Tieto, Supercell, F-Secure, and Qentinel? Learn about internal startup mistakes.

Read practical recipes for ROI, branding, bureaucracy, staffing, incentives, management sponsors, pivots, exits, and scaling. Learn how to

overcome big company inertia and utilize big company boosters. For FREE?!

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#internalstartupcookbook

© F-Secure Confidential

THANKS!