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COMM 202tutorial 1: intro & LinkedIn
T24 & T25
Yuwei Wei
agenda• who am I? why am I here?• course expectations• action items• LinkedIn
who am I?
my strengths• achiever• empathy• harmony• developer• responsibility
my saboteurs• stickler• pleaser• hyper-achiever• hyper-rational• hyper-vigilant
PRE-UBC
Year 1 Year 2 Year 3 Year 4 Year 5
what else?• Accounting Recruit, Consulting Recruit• Mentorship Programs (BMMP, SCMP)• Case Competitions• Instruments (piano)• TV (Grey’s Anatomy, Criminal Minds)• Sports (football, soccer, ultimate frisbee)• Mentorship• Board games (Taboo, Catan)• Sushi• Dogs
why am I here?
Logo VS. Brand
one on ones• Sign up for a 10-minute chat with me:
https://docs.google.com/spreadsheets/d/1fL9bflKELagKxXVPsC42Wnx6ZzLIuTnWzc0tNeiIEkg/edit#gid=0
• Chat about:• COMM 202 (What are you excited about? What are you
nervous about?)• Your career goals? Or goals for this semester?• Anything we have in common or you’re interested in!
student advisory committee• email [email protected] by Friday,
January 20th @ 11:59pm with a brief intro of yourself and an explanation of why you would be an excellent SAC Member including your tutorial section, TA Name and the subject line: 202 SAC Application.
contact me!Yuwei [email protected] your tutorial section
General/Administrative [email protected]
Office Hourssign up on COOL. search “202”. find date and RSVP.
Questions?
course expectations
treat this course like a…
a safe place to practice
professionalism10% of your grade!
Be present
Contribute and spark
conversation
In class/email etiquette
Come punctual and
prepared!No
technology
class prep assignments• Each tutorial you will prepare one assignment
• Each assignment is worth ~2% for a total of 15% in the course
• Assignments will be collected in the first 5 minutes of class. All assignments handed in late will receive a grade of zero!
LinkedIn Profiles
LinkedIn versus resume• LinkedIn is social!
o be personable, speak in first person, show your personality (conversational)
o more flexibility & creativity
• LinkedIn is all about you! o your profile is tailored to your professional brand more so than to a
companyo include broader experiences, projects, skills, and interests in a variety
of formats o written documents are formal, company-specific, direct ask and
intention
before we startturn off “Notify your network” when making many small changes
don’t mark a connection request as “I Don’t Know” unless they are negatively impacting you
• after too many IDK’s, LinkedIn will ban them from the network
found on the right side of your profile under “Who’s Viewed
your Profile?”
customizing your URL
2. Attention Grabbing Headline
1. Professional Headshot 3. Complete Experiences
4. Connections, Contact Info, Customized URL
5. Interesting summary showcasing personality!
key elements of
a profile
professional-looking headshot• reasonably close-
up (from the shoulders up)
• high quality, good lighting, looks like you!
headline• it is your 120
character hook• should be about
what you do• be memorable and
enticing people to look at your profile
headline
headline
headline
summary• 2,000 characters to summarize your background and future
goals
summary elements
showcase personality & brand
think cover email… make it conversation
leverage your hook – grab their attention
background = skills + accomplishment
short, easy to read sentences
expand on your headline
summary
summary: what to write about
educationwhat you’re about: personal work style,
character traits
awesome facts about yourself or
accomplishments
additional portfolio links or platforms
finish with call to action: invitation to
connect, contact information
any other suggestions?
summary
professional experienceinclude all roles in
reverse chronological order
use accomplishment statements
show examples of your work i.e. videos, awards, presentations
be concise! get to the point
resume to LinkedIn
other components• experiences
o try not to copy-paste from your resumeo talk about the challenges you faced and a couple key winso prove your accomplishments by showing examples of your work (i.e. video
projects, presentations, photography…)
• educationo join UBC and Sauder (AND the alumni communities!)
• honours/awards
other components• projects
o list academic or extra-curricular projects as you see fit• skills
o searchable, so aim for brand-specific not generic• influencers
o follow your idols! Helps others to see who inspires you
action items• Sign up for one on one meetings!
• Interview Stream due Sunday, Jan. 22– Instructions on Course Blog
• Next week: Lecture
Puppy of the week!