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18.4.2016.
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The market is not ready
for everyday bank concept
yet
SberBank should create a
crowdfunding platform
Such platform should be
simple and user friendly
Sergei has implemented
his idea thanks to
Both financial and non-
financial benefits will
ensure long term success
Mitigating identified risks
creates key success
drivers
Utilizing external
partnerships and internal
adjustments
combines
crowdfunding with venture
capital
Sberbank should introduce a
more successful alternative Introducing such platform is in
line with company strategy as
well as market trends
Projects of many kinds and
with different funding requests
will find a place on the
platform
Many potential star ideas will
follow, giving Sberbank a
chance to increase profit in
the future
The key to bright future of
SberBank is in expanding to
startups
Key success drivers ensure
successful implementation of
the
platform
Partnering with
and creating a start-up
incubator broadens target
group and increases bank
presence in everyday life
The platform combines the
best characteristics from both
worlds
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