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What is LinkedIn?
² LinkedIn is the world’s largest “professional” ���social network
² Originally developed for those in professional occupations
² Increasingly used by all job seekers
² Still requires professional conduct
² Resume’s are historical, LinkedIn is also about the future
² Not a traditional “job board” but can be used to search for jobs
² Powerful networking and research tool
² Employers and recruiters can search for possible candidates
² Profile can be flagged as “job seeker”
What is LinkedIn?
² Launched in 2003
² 161,000,000 members
² 2 new members every second
² Publicly traded company with users ���in 200 countries
A Brief History
Relationships Matter
² 82% confidence in LinkedIn
² 28% confidence in Twitter
² 23% confidence in Facebook
² Like Twitter, Facebook, Google+, LinkedIn is primarily relational not transactional
Relationships Matter
² 80% of hiring managers use social ���media to find talent
² 95% use LinkedIn to find talent
² 80% of LinkedIn members influence business decisions
² LinkedIn may have been a factor in your ���last job
Under the Hood
² LinkedIn is a database
² The database can be queried - keywords
² Context sensitive
² Aggregated
² 3 degrees of separation
Profile Completeness
² Looking at 7 key areas for completeness
² Employers are 40 times more likely to find you if your profile reaches 100%
Profile Completeness
² A profile photo
² Industry & location
² Current position (with description)
² Two past positions
² Education
² Skills – minimum of 3
² Minimum of 50 connections
Profile Components ² Headshot
² Name
² Headline
² Current position
² Recommendations
² Connections
² Websites/Twitter
² Public Profile
² Summary
² Education
² Experience
² Groups
² Skills
² Interests
² Extras (such as Amazon reading list or SlideShare)
² Personal info
The Profile Summary
Headshot
Name
Headline
Current position
Recommendations
Connections
Websites/Twitter
Public Profile
You may need to upload a larger picture. The file dimensions should be between 200 x 200 and 500 x 500. Once you upload a larger profile picture, make sure you crop it! The profile picture is your headshot… so don’t include your elbows or knees!
Name & Headline
² Use your real name
² 120 characters for an attention ���grabbing headline
² Employers will search by keywords
² Look for keywords used in your industry���and include them whenever possible
Network Summary
² Number of recommendations
² Number of connections
² Websites/Blogs – include your own if ���you have one
The Summary
² The summary is much like your ���2 minute elevator speech or the “tell ���me about yourself” question
² 2000 characters - Include keywords
² Try to show you have good communication���skills instead of just saying it
Experience
² LinkedIn is looking for 2 positions
² Include a description - accomplishments with keywords
² If you’ve had two positions for the same���company you may split them up
² Don’t just copy and paste from the resume
² Write in 1st person – but don’t overuse “I”
Experience
What to include if you’re unemployed?
² Acceptable to wait up to 3 months
² Include any volunteer work
² Include any part time or contract work
² State that you are ready for new opportunities
² Avoid putting unemployed status in the headline
Experiences: Make Sure the Company Page is Linked Correctly LinkedIn’s New Profile adds more than just the name of the company in the Experience section. If there’s a corresponding company page, LinkedIn will display the company logo on your Experience section.
Education
² Don’t forget evening courses, ���certificates, personal development, etc.
² If all you have is high school then that’s ok
² In a pinch you could even say “school ���of hard knocks” but be careful not to get carried away
Skills & Expertise
² Tied to level of experience
² You may add up to 50 but LinkedIn requires a minimum of 3 for profile completeness – what is now “all-star”
Connections
² LinkedIn uses “gated access”
² Requires existing relationship
² 50 connections are required for profile completeness
² Each new connection can add 30 people to your 2nd level and 1000 people to your 3rd level
Connections
² 1st level connections are people in your ���direct network
² 2nd level connections are people in the network of your 1st level connections
² 3rd level connections are people in the networks of your 2nd level connections
Connections Where can you find new connections?
² Past and present colleagues
² LinkedIn “people you may know”
² Alumni
² Company search
² LinkedIn Groups
Recommendations
² Similar to reference letters
² Ideally 6 – 10
² Do not use the default message
² Write a personalized message
Groups
² Opportunity to participate
² Can join up to 50 groups
² Join groups in your field of interest or expertise
² Powerful way to network and become known
Contact Information
² Visible to your first level ���connections only
² Include email and phone number
² Do not include marital status
² Do not include full mailing address –���city and province will do
Missing Extras
LinkedIn has recently removed:
² Amazon reading list
² Twitter feeds
² WordPress
² Box – used for uploading documents
² Polls
Applying for jobs?
² To appear higher in searches the ���7 main areas need to be complete
² Search & follow companies
² Search jobs
² Apply outside of LinkedIn if possible
² Write a personalized message, not default
Upgrade?
² Job Seeker icon
² InMail
² Profile Organizer
² More detailed stats and info about connections who have viewed your profile
² Premium search filter
Remember…
² Complete profiles are 40 times more likely to be seen
² Those with 2 recent positions are 12 times more likely to be seen
² What goes on the Internet, stays ���on the internet (wayback machine)
Final Thoughts
² Stay positive!
² Get involved in the conversations
² Give more than you get
² Keep it current - update frequently