Parle

Swot analysis for chocolate in our country

STRENGTH

1 Very cheap price easily available at small grocery stores2 FAST moving product’3 Fat free good for diabetic patients4 high protein contents’5 customised chocolates on demand

WEAKNESS

1 Quality issue because of low price2 complaint regarding broken piece in bigger packs3 lacking replacement policy4 lagging in research and technology5 brand name not recognised globally

Opportunities1 As Ethiopia is second largest populated country in Africa continent profits can be maximum2 Technology is booming its getting more easier to tap the market and advertise3 better scope for other products like snacks4 Big time to get globally recognised5 Target lower income groups

Threats1 increasing competition from global ,market2 Corruption at bureaucrats level3 price war from local manufactures4 slowing economy5 tax and legal aspect