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Why Hank Blank Likes LinkedIn

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Networking tips on how to increase our network using LinkedIn.

Text of Why Hank Blank Likes LinkedIn

Page 1: Why Hank Blank Likes LinkedIn
Page 2: Why Hank Blank Likes LinkedIn

The Power of Linkedin.The Power of Linkedin.• The fastest growing professional networkThe fastest growing professional network• Over 160 million business professionalsOver 160 million business professionals• Highest incomeHighest income• Over 40% of CEOOver 40% of CEO’’s are personally using s are personally using

LinkedinLinkedin• A place where you can find potential prospectsA place where you can find potential prospects• A place where prospects can learn about youA place where prospects can learn about you• Where you can maintain relationships with Where you can maintain relationships with

customerscustomers• Great SEO toolGreat SEO tool• Saves you timeSaves you time

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I use Linkedin to distribute my thought I use Linkedin to distribute my thought leadership. Simple as that.leadership. Simple as that.

Updates on where you are having lunch is not Updates on where you are having lunch is not inspiring insight.inspiring insight.

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THIS IS WHERE YOUR PUBLIC BADGE CAN BE CUSTOMIZED TO YOUR BRAND

LOTS OF DETAIL HERE

YOUR PROFILE IS MORE IMPORTANT THAN YOUR RESUME BECAUSE MORE PEOPLE WILL SEE IT

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TAKE YOUR EXPERIENCE BACK TO YOUR FIRST JOB

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YOU NEED A STRATEGY FOR YOUR RECOMMENDATIONS

 I HAVE RECOMMENDATIONS GOING BACK TO MY FIRST JOBTO SHOW CONSISTENCY AND MY CONTINUED NETWORKING

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I DO A LOT OF THINGS IN THE MARKETING AREA

 I HAVE RECOMMENDATIONS ABOUT ALL MY MARKETING SERVICESINCLUDING, NEW BUSINESS DEVELOPMENT FOR AGENCIES, AND SPEAKING TOCOMPANIES SUCH AS THE UPS STORES, AMA CHAPTERS AND SPEAKING ON CAMPUS

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I ALSO HAVE REVIEWS ABOUT MY AGENCY REVIEW PRACTICE AND SPEAKING ON SOCIAL MEDIA

I ONLY ASK FOR RECOMMENDATIONS FOR THE SERVICES THAT I OFFER

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UPDATE OFTEN!

LINK YOUR PROFILE TO TWITTER TO SPREAD THE WORD

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FOCUS YOUR UPDATES ON YOUR SMARTS AND PRODUCT OFFERINGS

YOU MAY BE ABLE TO SOURCE SOMETHING IN YOUR FIELD OF EXPERTISE ON LINKEDIN NEWS

UPDATES ON TACOS DO NOT MAKE YOU LOOK SMART

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YOU CAN LINK YOUR WORDPRESS BLOGS TO LINKEDIN

CHECK OUT MY BLOG SOMETIME

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YOU CAN CHECK OUT WHO HAS VIEWED YOUR PROFILE. IT IS BETTER TO CONNECT WITH PEOPLE WHO HAVE SEARCHED YOU OUT VERSUS TOTAL STRANGERS

OBVIOUSLY LINKEDIN IS MY CHANNEL

JUST STARTING OUT? REMEMBER THAT TODAY IS THE FIRST DAY OF YOU’RE THE REST OF YOUR LIFE

ENGAGE WITH PEOPLE YOU KNOW

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I LOVE LINKEDIN’S METRICS

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YOU CAN BELONG TO 50 GROUPS ON LINKEDIN

I CHANGE MY GROUPS ORGANICALLY

ONE OF MY GOALS IS TO SPEAK IN CANADA MORE SO I HAVE ADDED MORE CANADIAN MARKETING GROUPS

HOW IS YOUR GOAL?

YOUR GROUP STRATEGY SHOULD BE TO GO WHERE YOU WANT TO BE

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I POST MY BLOGS IN DISCUSSIONS ON ALL MY GROUPS

WANT TO SAVE TIME? HAVE AN INTERN DO IT FOR YOU

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YOU CAN TRACK THE BACKGROUNDS OF PEOPLE WHO VIEW YOUR PROFILE

YOU CAN TRACK THE COUNTRIES YOU ARE REACHING

YOU CAN SEE THAT MY POSTINGS ON CANADIAN LINKEDIN GROUPS HASRESULTED IN CONNECTION

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Laguna Niguel Laguna Niguel ConnectorsConnectorsYou can start your own group on Linkedin.

I am one of the Founders of Laguna Niguel Connectors along with RandyMiller, Gregory Gaines and Dipak Shah.  I was started as a group to help those in Transition and has grown to over 3000 Members throughout Southern California.

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HERE IS THE PROFILE OF LAGUNA NIGUEL CONNECTORS.  ALL FROM THE POWER OF 4 PEOPLE MEETING AT A STARBUCKS IN LAGUNA NIGUEL AND LINKEDIN

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WE ALSO STARTED A GROUP CALLED CANADIANS IN ORANGE COUNTY

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THIS GRAVITATED TO A MEETUP SITE WITH ALMOST 300 MEMBERS

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Here is a great way to add connections. Go to Contacts and Click on Add Connections.

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YOU CAN'T HAVE A NETWORK WITHOUT CONTACTS.

HAVE AN INTERN DO THIS FOR YOU. YOU ARE TOO BUSY TO DO THIS.

YOU CAN BUILD UP YOUR CONTACTS QUICKLY BY GRABBING ALL THE BUSINESS CARDS YOU HAVE AND ENTERING THEIR EMAILS HERE.

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CLICK ON PEOPLE YOU MAY KNOW.

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LINKEDIN SUGGESTS

MANY PEOPLE.

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AND ISN’T IT NICE OF LINKEDIN TO EVEN

PROVIDE THEIR EMAILS.

THAT’S GREAT FOR NEW BUSINESS.

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I HAVE NEVER DONE THIS BUT THIS IS WHAT I GOT.  TRY IT.

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I AM A BIG FAN OF ADVANCED SEARCH

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IN THIS ADVANCED SEARCH I INCLUDED MY POSTAL CODE

AND THE SCHOOL I WENT TO IN CANADA 3000 MILES AWAY FROM MY POSTAL OR ZIPCODE.

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I ALWAYS PREFER A PERSONAL NOTE.  I WOULDN'T USE THE ONE HERE

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LINKEDIN HELPS YOUR SEO

IF YOU GOOGLE HANK BLANK I OWN ALL THE POSTINGS ON GOOGLE ON THE FIRST AND MANY MORE PAGES.

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TODAY YOUR GOOGLE PRESENCE CREATESYOUR FIRST IMMPRESSION.

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• Hank Blank Inc• 949-300-3266• 949-276-4978 fax• www.hankblank.com• 30462 North Hampton Laguna Niguel, CA. 92677• http://www.linkedin.com/in/hankblankcom• Follow me on twitter @hankblank• http://hankblank.wordpress.com/

BuildingBuilding Your CommunityYour Community

BE SURE YOU ARE EASY TO CONNECT WITH BY ADDING LINKS TO ALL YOUR SOCIAL NETWORKING SITES

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• My social networking My social networking came from my personal came from my personal networking networking

• Passive vs. active Passive vs. active networkingnetworking

• Introverted vs. Introverted vs. extrovertedextroverted

• Great research toolGreat research tool

• Great SEO toolGreat SEO tool• People hide behind People hide behind

their computers and their computers and social networkssocial networks

• In the end Face Time In the end Face Time not leads to not leads to relationships relationships

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Hank BlankHank BlankContact [email protected] [email protected]

Hope you enjoyed my thoughts.  Happy networking.  Take care.  

Hank