A Study of the Tippecanoe Arts & Cultural District: Lafayette-West Lafayette, Indiana

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This analysis of the successes and failures of the Tippecanoe Arts and Cultural District from its official designation in 2009 to 2013, was completed as a semester-long project for the Local Arts Policy and Cultural Districts masters course at Indiana Univerisity. Credit Jennifer Wcisel and Tom Bunting.

Text of A Study of the Tippecanoe Arts & Cultural District: Lafayette-West Lafayette, Indiana

Local Arts Presentation.pptx

TIPPECANOE ARTS & CULTURAL DISTRICT

Located in Lafayette/West Lafayette, Indiana Governed by the Tippecanoe Arts Federation and City of Lafayette Economic

Development Department A non-prot arts facilitating and advocacy organization with the mission to grow the arts in the three strategic areas of engagement, education, and sustainability

Local Designation: March 14, 1978 as the Tippecanoe Arts Federation Statewide Designation: December 2009 through the Indiana State Arts Commission

Indiana formalized the process of designating cultural districts in 2008. The program is led by the Indiana Arts Commission and includes opportunities for marketing and promotion, increased tourist visibility, access to research and development, assistance with strategic planning, and a network of partnerships with other district and state agencies.

The Tippecanoe Arts and Cultural District hosted the ocial public launch of the program on Saturday, June 19, 2010 during the

communitys largest summer festival

TIPPECANOE ARTS & CULTURAL DISTRICT

Chauncey Village Wabash Riverfront Arts & Market Key:

Closest area to Purdue University

Chauncey Village Walkway Morton Community Center

Wabash Heritage Trail Riverside Skating Rink Pedestrian Bridge Imagination Station Wabash Landing Movie

Theater Public Spaces: plazas

and parks

Long Center for the Performing Arts

Art Museum of Greater Lafayette

Civic Theater of Greater Lafayette

Farmers Market Lafayette Brewing

Company Lafayette Theater

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

90.00%

100.00%

White African American

Na;ve American

Asian Some other race

Two or more races

Hispanic or La;no of any

race

LafayeFe

West LafayeFe

LafayeFe CSA

Source: 2010 United Census and 2011 ACS 5-year estimates

The LafayeFe-Frankfurt Combined Sta;s;cal Area (CSA) includes the coun;es of Tippecanoe, Clinton, Carroll, and Benton

DEMOGRAPHICS

GOALS

The Tippecanoe Arts & Cultural District has done extensive strategic planning TAF Strategic Plan 2011-2016 WolfBrown Cultural Plan for Lafayette-West Lafayette Next Generation Making Lafayette and Community of Choice

Primary Goals Expand the audience in 18-34 year old demographic Create a foundation for life-long arts participation and improve young adults appreciation for the arts

Explore the feasibility of a agship cultural building Attract and retain young, creative professionals Create a tool to measure current arts audiences, event attendance, and arts organization participation

Placemaking is all about activating public spaces to make them a destination, a place people want to be.

Dennis Carson, Director of City of Lafayette Economic Development

PROBLEMS MAINTAINING YOUNG CREATIVE WORKERS

Lack of diversity and a perception of not tting in I wish the region would become more diverse and integrated. You see a lot of diversity around

campus, but much less out in the town. Student Resident, West Lafayette Conservative values International student population Career ceiling which limits professional advancement Baby Boomers delaying retirement Lack of employer diversity The area does not provide sucient job opportunities to Purdue University graduates Location before jobs Ive been told by many of my peers that they are looking for a location rst and then a job. In

other words, they are looking for areas to plant roots where they enjoy the surroundings and the people. Tetia Lee, Executive Director, Tippecanoe Arts Federation

Half of all Next Generation survey respondents under

40 years old plan to leave in the next four years.

Degree Percentage of all degrees

Agriculture 9.55%

Education 2.8%

Engineering 21.85%

Health and Human Sciences 15.14%

Liberal Arts 13.42%

Management 11.45%

Pharmacy 2.18%

Science 10.27%

Technology 11.99%

Veterinary Medicine 1.43%

Total degrees conferred 9.603

PROBLEMS MAINTAINING YOUNG CREATIVE WORKERS Degrees conferred by Purdue University for

the 2011-2012 academic year

Source: Purdue University Data Digest

Industry Lafayette % West Lafayette %

Agriculture, forestry, shing and hunting, and mining 116 0.3% 69 0.5%

Construction 1657 4.9% 109 0.8%

Manufacturing 5548 16.4% 809 6.1%

Wholesale trade 599 1.8% 113 0.8%

Retail trade 4367 12.9% 1377 10.3%

Transportation and warehousing, and utilities 950 2.8% 69 0.5%

Information 487 1.4% 156 1.2%

Finance and insurance, real estate, and rental and leasing 1746 5.2% 537 4%

Professional, scientic, management, administrative, and waste management services 2396 7.1% 961 7.2%

Educational services, health care, and social assistance 9768 28.9% 961 7.2%

Arts, entertainment, recreation, accommodation, and food services 4074 12.1% 1693 12.7%

Other public services besides public administration 1480 4.4% 320 2.4%

Public administration 561 1.7% 182 1.4%

Distribution of workers among Lafayette-West Lafayette industries

Source: 2010 US Census

Comparable college towns in the Midwest Total population % of population 18-34

Lafayette/West Lafayette, IN 96,540 38.4%

Bloomington, IN 81,963 58.3%

Columbia, MO 113,225 44.7%

Champaign, IL 82,517 45.2%

Kalamazoo, MI 75,092 42.1%

Population distribution in college towns comparable to Lafayette/West Lafayette

Source: ACS 1-year estimates

MAKING COMPARISONS

GOALS & INDICATORS

District Goals Indicator Type Indicators

Expand the audience in 18-34 year old demographic

Community Population change in the residents

between the ages of 18 and 34 within the cultural district Attract and retain young, creative

professionals

Create a foundation for life-long arts participation and improve young adults appreciation for the arts

Cultural Changes in the rate of participation among audience members aged

18-34 Create a tool to measure current arts audiences, event attendance, and arts organization participation

Explore the feasibility of a agship cultural building Economic

Educational attainment; median household income; population

increase

CENSUS TRACTS

The tracts used for collecting data starting in 2010 are outlined in blue: 45, 55, 111, and 4

2009 2010 2011

Total Population 17,070 17,610 19,191

18-34 year old population 14,028 13,833 14,104

Percentage of 18-34 year olds 82.18% 78.55% 73.49%

Tippecanoe Arts & Cultural District Population

Source: ACS 5-year estimates

COMMUNITY INDICATOR Between 2009 and 2010 the census tracts were redrawn While district numbers show a healthy percentage of 18-34 year olds, Tippecanoe County

numbers provide further insight In 2012, the population of 18-34 year olds in the county was only 39.1%

Cultural District data is inated by the student population Tract 55 (2011): 94.89% 18-34 This is in the Chauncey Village area which neighbors Purdue University and contains a high

student population As a percentage of the total population, the 18-34 year old demographic is decreasing in the

district and remaining the same throughout Tippecanoe County.

ARTS ORGANIZATIONS Visual Art Galleries:

Art Museum of Greater Lafayette

Artists Own Gallery Doll Museum Kaldahl Art Gallery

Performing Arts Centers: Civic Theatre of Greater

Lafayette Lafayette Theatre Long Center for the Performing

Arts

Lafayette Symphony Orchestra Other Cultural Centers:

Wells Community Cultural Center

CULTURAL INDICATOR

0

2000

4000

6000

8000

10000

12000

14000

16000

18000

2006-2007 2007-2008 2008-2009 2009-2010 2010-2011 2011-2012 2012-2013 2013-now

Num

ber

Year Data collected from organiza5ons in the Tippecanoe Cultural District

Number of Visitors and Tickets Sales from 2006-2013

Art Museum of Greater LafayeFe- Number of Visitors

Wells Community Cultural Center - Number of Visitors

Civic Theater of Great LaayeFe - Ticket Sales

Notes The chart cannot be a clear indicator of the change in arts

par;cipa;on without accoun;ng for price segmenta;on, amount of programming, and other ins;tu;onal inuences.

Data Collected from Return of organiza5on exempt from income tax." n.d. Guide Start. 12 Nov 2013.

0

20,000

40,000

60,000

80,000

100,000

120,000

140,000

160,000

180,000

200,000

2009-2010 2010-2011 2011-2012

Tick

ets S

ales

Rev

enue

Year

Ticket Sales Revenue from FY2009-2012

LafayeFe Symphny

Long Center

Civic Theatre

LIMITATIONS

Organizations are not keeping track of data, either in the form of ticket sales or number of visi