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This analysis of the successes and failures of the Tippecanoe Arts and Cultural District from its official designation in 2009 to 2013, was completed as a semester-long project for the Local Arts Policy and Cultural Districts masters course at Indiana Univerisity. Credit Jennifer Wcisel and Tom Bunting.
Local Arts Presentation.pptx
TIPPECANOE ARTS & CULTURAL DISTRICT
Located in Lafayette/West Lafayette, Indiana Governed by the Tippecanoe Arts Federation and City of Lafayette Economic
Development Department A non-prot arts facilitating and advocacy organization with the mission to grow the arts in the three strategic areas of engagement, education, and sustainability
Local Designation: March 14, 1978 as the Tippecanoe Arts Federation Statewide Designation: December 2009 through the Indiana State Arts Commission
Indiana formalized the process of designating cultural districts in 2008. The program is led by the Indiana Arts Commission and includes opportunities for marketing and promotion, increased tourist visibility, access to research and development, assistance with strategic planning, and a network of partnerships with other district and state agencies.
The Tippecanoe Arts and Cultural District hosted the ocial public launch of the program on Saturday, June 19, 2010 during the
communitys largest summer festival
TIPPECANOE ARTS & CULTURAL DISTRICT
Chauncey Village Wabash Riverfront Arts & Market Key:
Closest area to Purdue University
Chauncey Village Walkway Morton Community Center
Wabash Heritage Trail Riverside Skating Rink Pedestrian Bridge Imagination Station Wabash Landing Movie
Theater Public Spaces: plazas
and parks
Long Center for the Performing Arts
Art Museum of Greater Lafayette
Civic Theater of Greater Lafayette
Farmers Market Lafayette Brewing
Company Lafayette Theater
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
90.00%
100.00%
White African American
Na;ve American
Asian Some other race
Two or more races
Hispanic or La;no of any
race
LafayeFe
West LafayeFe
LafayeFe CSA
Source: 2010 United Census and 2011 ACS 5-year estimates
The LafayeFe-Frankfurt Combined Sta;s;cal Area (CSA) includes the coun;es of Tippecanoe, Clinton, Carroll, and Benton
DEMOGRAPHICS
GOALS
The Tippecanoe Arts & Cultural District has done extensive strategic planning TAF Strategic Plan 2011-2016 WolfBrown Cultural Plan for Lafayette-West Lafayette Next Generation Making Lafayette and Community of Choice
Primary Goals Expand the audience in 18-34 year old demographic Create a foundation for life-long arts participation and improve young adults appreciation for the arts
Explore the feasibility of a agship cultural building Attract and retain young, creative professionals Create a tool to measure current arts audiences, event attendance, and arts organization participation
Placemaking is all about activating public spaces to make them a destination, a place people want to be.
Dennis Carson, Director of City of Lafayette Economic Development
PROBLEMS MAINTAINING YOUNG CREATIVE WORKERS
Lack of diversity and a perception of not tting in I wish the region would become more diverse and integrated. You see a lot of diversity around
campus, but much less out in the town. Student Resident, West Lafayette Conservative values International student population Career ceiling which limits professional advancement Baby Boomers delaying retirement Lack of employer diversity The area does not provide sucient job opportunities to Purdue University graduates Location before jobs Ive been told by many of my peers that they are looking for a location rst and then a job. In
other words, they are looking for areas to plant roots where they enjoy the surroundings and the people. Tetia Lee, Executive Director, Tippecanoe Arts Federation
Half of all Next Generation survey respondents under
40 years old plan to leave in the next four years.
Degree Percentage of all degrees
Agriculture 9.55%
Education 2.8%
Engineering 21.85%
Health and Human Sciences 15.14%
Liberal Arts 13.42%
Management 11.45%
Pharmacy 2.18%
Science 10.27%
Technology 11.99%
Veterinary Medicine 1.43%
Total degrees conferred 9.603
PROBLEMS MAINTAINING YOUNG CREATIVE WORKERS Degrees conferred by Purdue University for
the 2011-2012 academic year
Source: Purdue University Data Digest
Industry Lafayette % West Lafayette %
Agriculture, forestry, shing and hunting, and mining 116 0.3% 69 0.5%
Construction 1657 4.9% 109 0.8%
Manufacturing 5548 16.4% 809 6.1%
Wholesale trade 599 1.8% 113 0.8%
Retail trade 4367 12.9% 1377 10.3%
Transportation and warehousing, and utilities 950 2.8% 69 0.5%
Information 487 1.4% 156 1.2%
Finance and insurance, real estate, and rental and leasing 1746 5.2% 537 4%
Professional, scientic, management, administrative, and waste management services 2396 7.1% 961 7.2%
Educational services, health care, and social assistance 9768 28.9% 961 7.2%
Arts, entertainment, recreation, accommodation, and food services 4074 12.1% 1693 12.7%
Other public services besides public administration 1480 4.4% 320 2.4%
Public administration 561 1.7% 182 1.4%
Distribution of workers among Lafayette-West Lafayette industries
Source: 2010 US Census
Comparable college towns in the Midwest Total population % of population 18-34
Lafayette/West Lafayette, IN 96,540 38.4%
Bloomington, IN 81,963 58.3%
Columbia, MO 113,225 44.7%
Champaign, IL 82,517 45.2%
Kalamazoo, MI 75,092 42.1%
Population distribution in college towns comparable to Lafayette/West Lafayette
Source: ACS 1-year estimates
MAKING COMPARISONS
GOALS & INDICATORS
District Goals Indicator Type Indicators
Expand the audience in 18-34 year old demographic
Community Population change in the residents
between the ages of 18 and 34 within the cultural district Attract and retain young, creative
professionals
Create a foundation for life-long arts participation and improve young adults appreciation for the arts
Cultural Changes in the rate of participation among audience members aged
18-34 Create a tool to measure current arts audiences, event attendance, and arts organization participation
Explore the feasibility of a agship cultural building Economic
Educational attainment; median household income; population
increase
CENSUS TRACTS
The tracts used for collecting data starting in 2010 are outlined in blue: 45, 55, 111, and 4
2009 2010 2011
Total Population 17,070 17,610 19,191
18-34 year old population 14,028 13,833 14,104
Percentage of 18-34 year olds 82.18% 78.55% 73.49%
Tippecanoe Arts & Cultural District Population
Source: ACS 5-year estimates
COMMUNITY INDICATOR Between 2009 and 2010 the census tracts were redrawn While district numbers show a healthy percentage of 18-34 year olds, Tippecanoe County
numbers provide further insight In 2012, the population of 18-34 year olds in the county was only 39.1%
Cultural District data is inated by the student population Tract 55 (2011): 94.89% 18-34 This is in the Chauncey Village area which neighbors Purdue University and contains a high
student population As a percentage of the total population, the 18-34 year old demographic is decreasing in the
district and remaining the same throughout Tippecanoe County.
ARTS ORGANIZATIONS Visual Art Galleries:
Art Museum of Greater Lafayette
Artists Own Gallery Doll Museum Kaldahl Art Gallery
Performing Arts Centers: Civic Theatre of Greater
Lafayette Lafayette Theatre Long Center for the Performing
Arts
Lafayette Symphony Orchestra Other Cultural Centers:
Wells Community Cultural Center
CULTURAL INDICATOR
0
2000
4000
6000
8000
10000
12000
14000
16000
18000
2006-2007 2007-2008 2008-2009 2009-2010 2010-2011 2011-2012 2012-2013 2013-now
Num
ber
Year Data collected from organiza5ons in the Tippecanoe Cultural District
Number of Visitors and Tickets Sales from 2006-2013
Art Museum of Greater LafayeFe- Number of Visitors
Wells Community Cultural Center - Number of Visitors
Civic Theater of Great LaayeFe - Ticket Sales
Notes The chart cannot be a clear indicator of the change in arts
par;cipa;on without accoun;ng for price segmenta;on, amount of programming, and other ins;tu;onal inuences.
Data Collected from Return of organiza5on exempt from income tax." n.d. Guide Start. 12 Nov 2013.
0
20,000
40,000
60,000
80,000
100,000
120,000
140,000
160,000
180,000
200,000
2009-2010 2010-2011 2011-2012
Tick
ets S
ales
Rev
enue
Year
Ticket Sales Revenue from FY2009-2012
LafayeFe Symphny
Long Center
Civic Theatre
LIMITATIONS
Organizations are not keeping track of data, either in the form of ticket sales or number of visi