Alteryx at Randstad

Structural use of survey results

Randstad

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Randstad plays a pivotal role in the world of work. We were founded in 1960 by Frits Goldschmeding in the Netherlands.

the case

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Large research study re-inventedFrom one-offs to structural deployment

• Research monitor of 2,500 people, four times a year

• Since 2010 • Labour market topics and more

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“What is your profession?”

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“Currently looking for a job?”“Motivations

for a new job?”

“Where do you look for a new job?”

“Desired travel time?”

But also:Area, type of contract, …Specific recruitment intel!

This is what happened…

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Goal: Delivering insights to recruitment, sales and eventually our clients

• Weeks instead of hours…• What do financials seek in work? How can we

find 50 constructors?• Losing strategic analytics focus• Stuck between sales and IT…

Process in place

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• No data ownership• No history of changes to questionnaires• Lots of complex (multiple response) questions –

unusual data and calculations• Metadata hardly available• Focus on last survey results, not analysis of all data• No descriptive labels in SPSS-files• Large dataset containing multiple years• Multiple data quality issues incl. need for recoding and

formatting• …

Complications

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Can we turn it around? Maybe start a revolution?

How – Data processing

1. Define and combine data

2. Output

0. Data sources

3. Share

A bit of magic

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On a Friday morning, Alteryx wrote“Have a look at this example and see if it does the trick for you.”

It was the beginning of what we now know as… the SPSS Input Tool!

And after some hours of work…

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the result

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New process

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Annual cost savings…

250 consultants having to make their own recruitment reports, 15 per year, costing 10 hours of work each… we can easily take that out of their hands…

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Solved…

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MI capacity MI advisor role Time to sales and market Knowledgeable partner Introduced new agile experimental Analytics

process (Alteryx/Tableau) – before securing it by IT

Moving from analysis to fast dashboarding – self-service BI

Jan Brooijmans – What I doMaking data work for business

Behavioural Science

AnalyticsData Viz

Killer Data Cases

Data-driven organisations

Thank you – Questions?

www.focusfwd.nl