2. From Digital Archive to E-Business 3. 4. (Glocalization)
Pine, B. J. and Gilmore, J. H. (1999).The experience economy: Work
is theatre & every business a stage. Boston, Mass.: Harvard
Business School Press. 5. (Glocalization) From Use to UserFrom
Function to Feeling From Hi-Tech. to Hi-TouchPine, B. J. and
Gilmore, J. H. (1999).The experience economy: Work is theatre &
every business a stage. Boston, Mass.: Harvard Business School
Press. 6. 7. Yes, you.You control the Information Age. Welcome to
your world. 8. (globalization) (localization) 9.
(Globalization)(Localization) (Glocalization) 10. Think Globally
Act Locally Global Market Local Design 11.
(Globalization)USEFUNCTION(Glocalization)USER FEELING 12. NIKE NBA
NIKE 13. (Globalization)USEFUNCTION NIKE 14.
NIKENIKENBA(Glocalization)USER FEELINGNIKE 15. ALESSI ALESSI 16.
ALESSI Girotondo Round Tray Round Tray Form , Function ,
Significance 17. 18. 1 6 2 7 3 8 4 9 5 10 19. From Digital Archive
to E-Business 20. 2. 30 50 70 90 21 21. TUFTS (1992) 4TUFTS (1988)
6 (1982) (1973)9 US Army Natick RD & E Center, MA, USAHuman
Factors Branch (1992.08-1992.12) TUFTS (06/02/2001 09/06/2001)
(MIT) (06/02/2001 09/06/2001) (06/22/2004 07/31/2004) 22. (2002.08
2003.07 ) (1999.07 2002.07 ) (1996.07 - 1999.06) (1994.08 - 1996.07
) (1993.08 -1994.07 ) 23. 200421 () () () () () () 24. 20081225 27
25. 26. OBM ODM OEM 27. -OUR MUSEUM OUR STUDIO OUR FACTORY 28. Arts
and Culture Industry Innovation Incubation Center59,Sec. 1, Ta-kuan
Rd., Panchiao, Taipei, Taiwan. Art BusinessDesign Center//ABCD
planE - BusinessArt-BusinessCreativity-Design DesignCreativityA/
D/B/ E/C/ F/ 29. ? ? ? ? 30. 31. 32. ? 33. 2.1 2.1 From Function to
Feeling in design history2. 5 Fs for design history 30 50 70 90 21
34. 35. 5 Fs for design history 30 50 70 90 21(1) 1930s -- Design
for Function 30(2) 1950s -- Design for User Friendly50(3) 1970s --
Design for Fun70(4) 1990s -- Design for Fancy90(5) 2001s -- Design
for Feeling 21 36. 2000s 1990s COGNITIVE 1970s1950s 1930s 37. 2.2
OEMOBM 2.2 From OEM to OBM in Taiwan design developmentTaiwan
design development 30 50 70 90 21 38. / OBM ODM OEM 39. OEMLocal
Design ODM Global Market OBM 40. 1. 2. 3. 4. 5. 41. 2.3 3C4C2.3
From 3Cs to 4Cs in Taiwan Industry Development Industry Development
30 50 70 90 21 42. Industry Development 30 50 70 90 21 From 3Cs to
4Cs In the past, Taiwan developed information technology toproduce
hi-tech 3Cs products asComputerCommunication Consumer electronic
products 43. 4CCultural Collective Cheerful Creative 44. (Cultural)
(Collective) COGNITIVE (Cheerful) (Creative) 45.
ComputerCommunication3CConsumer e-products Cultural 4C Collective
Cheerful Creative Head Long Tail 46. 3. Industry Development 30 50
70 90 21 47. ? 48. 49. 50. + 51. / 2009 52. + / ( / )/2009 53. 3.2
54. 55. 56. // 30 50 70 90 213.2.1 3.2.2 3.2.3 57. 58. 59. // 30 50
70 90 213.2.1 3.2.2 3.2.3 60. //3.2.1 3.2.2 3.2.3 61. 62. 63. 64.
65. 66. 67. 68. From Digital Archive to E-Business 69. 4.
CONCLUSIONS 5. CONCLUSION 30 50 70 90 21 70. ()() () OUR MUSEUM OUR
STUDIO OUR FACTORY () CAICAD 71. International Conference on
e-BusinessJuly 26-28 Athens, Greece From Digital Archive to
E-Business A case study of turning Art into BusinessBy Rungtai Lin
72. Our Museum Our Studio Our Factory ArtNTUA Art Museum NTUA
Design StudioBusinessNTUA Idea FactoryR&DDesigningMarketing
Branding V a lu e -a d d e d B y D e s ig nInnovation Manufacturing
E-BusinessOUR FACTORY CreativeE - BusinessInnovationIntelligence
OUR STUDIOProducts Cultural FeaturesInformationCultureOUR
MUSEUMDifference Innovation DesignCraftsService BusinessDesign
Design TypesCreativity 73. 74. TAIWAN DESIGN TO THE WORLDDesign
Master or Design Team ? ? ? ? ! 75. TAIWAN DESIGN TO THE WORLD ? ?
? ! 76. TAIWAN DESIGN TO THE WORLD ? ? ? ! 77. TAIWAN DESIGN TO THE
WORLD? ? ? ! 78. From Digital Archive to E-Business1.2.3.4. 79.
From Digital Archive to E-Business
