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  • Client-centered design

  • Topics

    Our working approach WorkshopsDesign processExample projectsDiscussion

  • Who we are

  • g31

    Creative Consulting, Design, Communication

  • Dsseldorf, Germany

  • g31

    We develop brands, campaigns, websites, and print media for clients across business, education, and cultural sectors

  • Working _for_ clients(the typical approach)

  • Working _for_ clients

    1. Briefing

  • Working _for_ clients

    1. Briefing2. Design & Implementation

  • Working _for_ clients

    1. Briefing2. Design & Implementation3. Presentation

  • Working _for_ clients

    1. Briefing2. Design & Implementation3. Presentation4. Corrections

  • Advantages

  • Advantages

    Well known procedures

  • Advantages

    Well known procedures Fast & cheap

  • Disadvantages

  • Disadvantages

    Only outside point of view

  • Disadvantages

    Only outside point of view Product might not fit

  • Disadvantages

    Only outside point of view Product might not fit good consulting not possible

  • Disadvantages

    Only outside point of view Product might not fit good consulting not possible client doesnt take ownership

  • Working _with_ clients(our approach)

  • Clients expectation

    Workshop / Identity -> Corporate Design -> Implementation

  • Our recommendation

    Workshop / Identity -> Corporate Design -> Implementation

  • Why?

    Understanding the client being able to consult

  • What is the identity?

    Clients motivation, values, style of work etc.

  • What is the identity?

    A corporate identity cant be made for a client, it has to come from within.

  • What is the identity?

    A corporate identity cant be made for a client, it has to come from within....we just help.

  • Workshop

  • Workshop

    Finding out about:

  • Workshop

    Finding out about: competitors

  • Workshop

    Finding out about: competitors self-image

  • Workshop

    Finding out about: competitors self-image challanges & needs

  • Workshop

    Finding out about: competitors self-image challanges & needs perspective

  • Workshop tasks

    Please try to break down the business modell of your company into a few sentences. How exactly does it respond to its target market?

  • Workshop tasks

    Who do you consider your main competitors? And what differenti-ates them from your company?

  • Workshop tasks

    Write down a little manifesto with three ideals that are crucial to the work of your company!

  • Workshop tasks

    What is your personal motivation behind working for your company?

  • Workshop tasks

    How and where do you see your company in five years from now?

  • Advantages

  • Advantages

    Deep insight into clients targets and motivation

  • Advantages

    Deep insight into clients targets and motivation

    Inside & outside view

  • Advantages

    Deep insight into clients targets and motivation

    Inside & outside view consulting possible

  • Advantages

    Deep insight into clients targets and motivation

    Inside & outside view consulting possible higher general quality

  • Disadvantages

  • Disadvantages

    takes more time

  • Disadvantages

    takes more time takes more effort / thinking

  • Disadvantages

    takes more time takes more effort / thinking more expensive

  • Requirements

    The client has to be willing to work this way (and to pay for it).

  • Requirements

    All stakeholders need to participate (especially the bosses)

  • Example 1: Elements Media Storage

  • ELEMENTS Asked for a website to communicate what theyre doing

  • Logo

  • Hotsheet

    Ultra portable editing solution for mobile workgroups and on-site data management

    ELEMENTS CUBE is your mobile companion for field editing and

    data management. It combines all project management features

    of ELEMENTS including Avid project and media sharing in an

    ultra small form factor chassis.

    ELEMENTS CUBE supports up to 16 x 2.5 drives for user data

    in any combination of SATA or SSD drives in hot-plug carriers.

    The CUBE allows you to empty your camera media on location

    and create a copy of your files to mobile hard drives. The CUBE

    supports edit-while-ingest and you can preview the media

    through a web browser on any device and comment, tag or

    rough-cut the material.

    Features

    Ultra portable chassis

    Up to 16 x 2.5 drives (SATA or SSD) for user data

    Operating system on dedicated SSD and additional

    spare drive

    Supports NFS, SMB and AFP

    Central web-based interface

    Expandable with additional interface cards for direct client

    connection

    Optional: Media Library

    Project management with native Avid support

    CUBE

    syslink GmbH Graf-Adolf-Strae 55 D-40210 Dsseldorf Fon +49 211 749 535 0 info@elements.tv www.elements.tv

  • Website

  • The client booked us for a workshop, brand philosophy, corporate design & website

  • Workshop

  • Markenbildung Workshop

  • Competitors

  • Mitbewerber

  • Mitbewerber

  • Mitbewerber

  • Claim

  • human-centered media storage

  • Strategic proposition

    Elements develops media storagesolutions with focus on people not just technology to simplifymedia storage workflows

  • Logo & Corporate Design

  • ELEMENTS

    elements

    S S

  • Logo-System

    Wortmarke Bildmarke Produkt-Logos

    Wortmarke + Claim Bild- Wortmarke Kombination

  • Implementation

  • Position Bezeichnung Menge Einzelpreis Gesamtpreis

    1 Apple iPad mini 1 Stk 238,65 /Stk. 238,65 Apple iPad mini, 16GB Wi-Fi, Spacegrau, 20,1cm (7.9) Multi- Touch-Display, 1024x768, 5-Megapixel Kamera, Bluetooth 4.0, Siri, Kapazitt: 16 GB Flashspeicher, Display: 20,1 cm (7.9) Multi-Touch Display mit LED-Hintergrundbeleuchtung und IPS-Technologie (1024 x 768), Kommunikation:Wi-Fi (802.11a/b/g/n), Bluetooth 4.0, Prozessor: Dual-Core Apple A5, Abmessungen: 200 x 134,7 x 7,2 mm, Gewicht: 308g, Herstellergarantie: 1 Jahr 1 Stck Lieferung 6046 / 1233.0 vom 07.10.2014 Position 1, 2 Apple 12W USB Power

    2 Apple Power Adapter 1 Stk 15,12 /Stk. 15,12

    Apple iPad 12W USB. Eingangsspannung: 100-240 V, Eingang Frequenz: 50/60 Hz, Ausgangsleistung: 12 W. Produktfarbe: Wei 100-240 V, 50/60 Hz, 12 W, Wei 1 Stck Lieferung 6046 / 1233.0 vom 07.10.2014 Position 2

    Zwischensumme 253,77 zuzglich 19% MwSt. 48,22 Gesamtsumme 301,99

    Dsseldorf den 09.04.2016

    Rechnung 3671.0-16Rechnungsdatum: 09.04.2016Belegnummer: 9089-16Ihre Kunden-Nr. 1046 / 10900 Ansprechpartner: Nicholas FischerT +49 211 749 535 - 20F +49 211 749 535 - 99E n.fischer@syslink.de

    ELEMENTS | syslink GmbHParkstrae 31, 40477 Dsseldorf

    T +49 211 749 535-69F +49 211 749 535-99E info@elements.tvelements.tv

    BankverbindungDeutsche BankBIC DEU TDE DBD UEIBAN DE47 300 700 240 5024724 00

    Geschftsfhrer: Andr KampsRegisternummer: HRB 66591USt.IdNr. DE 279982548Gerichtsstand Dsseldorf

    Dsseldorf den 09.04.2016

    Rechnung 3671.0-16Rechnungsdatum: 09.04.2016Belegnummer: 9089-16Ihre Kunden-Nr. 1046 / 10900 Ansprechpartner: Nicholas FischerT +49 211 749 535 - 20F +49 211 749 535 - 99E n.fischer@syslink.de

    Kuhn, Kammann & Kuhn GmbHMaria-Hilf-Strasse 15-1750677 Kln

  • SANGATEWAY

    ARCHIVEONE

    CUBE

    NAS

  • Hotsheet

    Ultra portable editing solution for mobile workgroups and on-site data management

    ELEMENTS CUBE is your mobile companion for field editing and

    data management. It combines all project management features

    of ELEMENTS including Avid project and media sharing in an

    ultra small form factor chassis.

    ELEMENTS CUBE supports up to 16 x 2.5 drives for user data

    in any combination of SATA or SSD drives in hot-plug carriers.

    The CUBE allows you to empty your camera media on location

    and create a copy of your files to mobile hard drives. The CUBE

    supports edit-while-ingest and you can preview the media

    through a web browser on any device and comment, tag or

    rough-cut the material.

    Features

    Ultra portable chassis

    Up to 16 x 2.5 drives (SATA or SSD) for user data

    Operating system on dedicated SSD and additional

    spare drive

    Supports NFS, SMB and AFP

    Central web-based interface

    Expandable with additional interface cards for direct client

    connection

    Optional: Media Library

    Project management with native Avid support

    CUBE

    syslink GmbH Graf-Adolf-Strae 55 D-40210 Dsseldorf Fon +49 211 749 535 0 info@elements.tv www.elements.tv

  • ONE

    human-centered media storage

  • Put an end to time-consuming data copying: you only need one single storage system for providing media assets to every department in your facility, from scanning, to color grading, editing, compositing, VFX and GFX - and every other application.

    Use