Troy Malone GM - APAC

Penultimate Clearly Skitch Food Hello Web Clipper Peek

Evernote

43 MILLION

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worldwide users

77 MIILLION

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new notes created within the last 30 days

50-60 THOUSAND

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New Users per Day

But 可是呢

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Despite all of this…

The Intersection (and Evolution)

of Design, Function and Community

A story of…

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Good Timing

The difficulty of distribution then versus now

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30+ years 2 years

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Not Clever Marketing

The difference between then and now

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App Stores Smart Devices Open Source Infrastructure Social Media Freemium Economics

+ + + + _________________________ = GEEK MERITOCRACY!

A story of…

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Good Functionality

Evernote Then…

…Evernote Now

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Priority

High

Low

2008 Future Time

Design

Engineering 2012

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A story of…

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Improving Design

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Cluttered sidebars

Confusing toolbar

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Improved Note Editor

Clean Toolbars and Menus

Improved Note Views & Atlas View

1.13 BILLION NOTES

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Function = The First Date Design = The Marriage Community = The Kids

A story of…

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Good Community

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An Ecosystem of Partners

Evernote Smart Notebook by Moleskine

1.13 BILLION NOTES

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…Interested? Let us know!

Facebook Evernote Taiwan:

聰明記事小幫手

Twitter @Evernote_TW

A story of…

1.13 BILLION NOTES

1.6

BILLION ATTACHMENTS

100+ years of Starting Up

感謝 !

SEND COMMENTS TO troy@evernote.com

@troymalone