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Competitive Iterative Design - small presentation for designers and managers describes design-as-process and design-as-product. Also Max shared his initial thoughts about state of design in post-USSR area.
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Соревновательный Итерационный Дизайн • Design
• Iterative Design • Competitive Iterative Design • 8 Blocks Quest • Ex-USSR Designer
Who’s talking:!Max Tkachuk @paz0r �Co-founder at Trendkill designers!!! Worked with: !frog design wargaming usability lab eastlabs umh bigmir.net korrespondent.net slajd.net
havas worldwide kyivstar prodigi movable dojrzewamy.pl laeto.ru findguru.me rabota.ua
design as product!
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design as process!
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WHY & HOW! !!!
Apple, Bose, Loewe!!!!
OUTPERFORM?!!
WHY WE DON’T?!!!!
We ship products!
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Apple, Bose, Loewe!!!
SHIP INSANELY !GREAT PRODUCTS!
!!
during the same period of time
iterative design
is cyclic process !of prototyping, testing, analyzing & refining !
a product or process
iterative design
T-shaped or multidisciplinary
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competitive iterative design
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!use iterative
Draft Prototyping
Turn your customer / value hypothesis to several product concepts
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!run parallel
User Tests
Get fast & cheap hypothesis test results!!!
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L apple’s iphone iterative design
examlpe
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8 steps
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designer
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Competitive Iterative Design October 2012
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! ! !Thank you!
Max Tkachuk, Trendkill designers @paz0r