Dan A NordlundPortfolio Internship Application 2008

danordlund@gmail.com

+46737031752

D.A.

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Skibsted IdeationInternship 2008Duration: 3 months

I took part of several projects but I am able to show this because it will be presented in a notyet released issue of the american I.D. Magazine.

I had a central role in this project that had as goal to fuse the ideals of the two companies in a human powered vessel.www.caillou-boats.comwww.biomega.comwww.id-mag.com

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Rockers LightWorkshop 7th semester, 2007Duration: 3 days

Brief:Create a product from an everyday article.

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When the user reaches for the switch the balance of the lamp is altered. This leads to a rocking motion that slowly decreases.

The Rockers Light derives its apperance from mimicking the product it originates from.

metal

cromed lightbulb

switch

glass

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Mustlåda 6Glorias Äppelgård freelance summer 2007www.gloriasappelgard.se

Transportation by foot:Carry it by the handle or by the sides.

Transportation by car:Pull the rope - the bottles pushes aside - enjoy the silence.

About:Glorias Äppelgård is a small company, an apple farm, run by the family that owns it. The main focus are products based on apples such as vinegar, marmelade and jelly. For the autumn of 2007 they decided to launch an applejuice made from one particular kind of apple. For this they wanted a low cost carrier that would be sold in their shop.

Brief: To design a bottle carrier that fits well within the company’s product range. The material should be prodominently wood. Cost for production should be kept to a minimum, this should be reflected in the retail price. Consideration of the company’s values should be taken into account.

Idea:To provide the consumer with a product that reduces the noise factor involved in carrying glass bottles.

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Barca RacerA traditional yet modern high speed bicycle

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Barca RacerIndustrial Design Project II 6th semester 2007

Mood board

Speed

Light

The Goal

Durability

Brief: Manage a self- generated project from start to finish.

Personal Brief: To respect and understand the heritage of bicycles and fuse it with a sporty contemporary lifestyle.

Altered picture from the Brooks catalogue 2007 Pictures from gettyimages.com and flickr.com

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Various sketches were created to find the desired look and feeling of the bicycle. Freehand and digital sketching were alternated between depending on which application was best suited.

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A 3D model was built and rendered. Thereafter a real working prototype was constructed, by me, in the workshops.

Due to the unique design of the front fork it was rigorously tested in SolidWorks.

Frame and fork got carefully tested in digital form and eventually also printed to make sure that the goal would be achieved.

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The Barca Racer was exhibited at: CYKLAR, Form/Design Center, Malmö20-05-2007 to 16-08-2007The Scandinavian Technical Fair, Stockholm16-10-2007 to 19-10-2007Stockholm Furniture Fair, Green Room06-02-2008 to 10-02-2008

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A frame that helps the client organize and keep a visual record of their jewellery. The frames contributes with a luxury feeling and allowes the jewellery to be the central focus of the ever changing picture. A male solution to a female problem.

Frame WorksThe Christmas Fair 2006 extra curricular

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Lux!Industrial Design Project I 5th semester, 2006- designed to suit within Sram’s product range.

Brief: Self generate a project.

Situation and problem: As a cyclist in a hectic traffic system, it is hard to be acknowledged by other road users.

Solution: A device to enhance the communication between cyclists and the surrounding traffic.

A system consisting of a combined electrical horn and light unit with control unit was the result. It is based on the Sram hub generator due to its strong current and low energy use. For easy access is the control unit, with the integrated bell for pedestrians, placed on the handle bars.

Picture from skeppshult.se

Light and horn unit

Hub generator

Control unit

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The 3D model of the light and horn unit.

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Brief: To alter an existing piece of indoor furniture. Changing its apperance and possibly the func-tion. At the second stage we teamed up with a classmate to create a space to compliment the furniture.

Idea:Alternation through perforation.To design a kit for making a standard bed into a DIY sofa while still encourage the customer to keep on altering.

Alter[nite]Space and Interior 5th semester, 2006

Inspiration

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The finished model was one of the biggest ever built in school. The assembly only consist of four sides and 14 screws and doesn´t take longer than 15 minutes to put together. Hidden inside one of the cushions a duvet can be found.

The Alte[nite] sofa works under the same principle as a sheet of stamps. By tearing off a unit you not only recieves a stamp but also an unique negative shape. The users must think about which impression they want the sofa to give because just like the action of tearing off a stamp from it sheet, this is a non- reversible action.

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Together with classmate Snorri Valdimarsson we made a short movie introducing both objects in a space. The movie was based on the emotion our objects gave the user.

To reinforce the message about alteration by perforation the presentation was printed on A3 paper and the slides were then torne off one by one. Last but not least my contact information was torne off and given to the critics.

Stillpictures from the movie

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The small diningroom table was one of my other concepts for this project. The midsheet of the table can be taken out and hung on the wall were the back should be used as blackboard/notepad. Two things that often come in handy in a small kitchen.

ExtenTable

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Brief: Investigate the material and create a piece of furniture out of concrete. A project in collaboration with Tomas Johans-son. Early in the process we decided that we wanted to create something with a distinctive graphic identity. The outcome was a piece of furniture with two parts that allowes the owner to change its apperance to accomodate multi-media products.

SIXTYBYSIXTYConcrete Workshop 4th semester, 2006Duration: 1 week

Photos by Tomas Johansson

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For the annual Cristmas fair -06 I sold out my friends, family and myself as refrigerator-magnets. The client could choose from a wide range of personas or order a magnet depict-ing one of their own friends at a higher price. Who said that friendship does not come with a pricetag?

Buy a Buddy!The Christmas Fair 2005 extra curricular

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FestivoDesign Methodology 3rd semester, 2005-in collaboration with Tetra Pak.

Brief: Design a multipack for Tetra Pak and their Tetra Top 100 ml.

Festivo - A Hero To Save Your Day!A multipack to play with.To add value to the multipack it has an easy but fun angle. In order to remove a unit you just lift the cape of the hero and out it comes.

Material:Mechanically punched and perforated cardboard.

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A model was created and thereafter exhibited at Tetra Pak, Lund, where it recieved good critics and some cheerful laughs.

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ImagoFabric and Space 2nd semester, 2005- sponsored by F.O.V. Fabrics AB and Tellus Hjul AB

Larva- Pupa- Imago With the intention to bring the design language of the personal shopping carrier up to date, to encourage all generations to use it. This project was named after the final step of metamorphosis.

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Graphics2004-2008

Some examples of the graphic work I have created during the past years.

For the invitation of my 25’th birthday party I wanted to keep it simple, yet with an edge. White text on black, the information in the lower right corner and travel instructions as a cryptic message above.

A logotype made for a friends football team that received its name from his favourite candy. Works well both in colour and black and white.

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cover: SinkosinKa

” R e a d i t ”A u t h o r s d e l i g h t

Alice was beginning to get very tired of sitting by her sister on the bank, and of having nothing to do: once or twice she had peeped into the book her sister was reading, but it had no pictures or conversations in it, `and what is the use of a book,' thought Alice `without pictures or conversation?'So she was considering in her own mind (as well as she could, for the hot day made her feel very sleepy and stupid), whether the pleasure of making a daisy-chain would be worth the trouble of getting up and picking the daisies, when suddenly a White Rabbit with pink eyes ran close by her.There was nothing so VERY remarkable in that; nor did Alice think it so VERY much out of the way to hear the Rabbit say to itself, `Oh dear! Oh dear! I shall be late!' (when she thought it over afterwards, it occurred to her that she ought to have wondered at this, but at the time it all seemed quite natural); but when the Rabbit actually TOOK A WATCH OUT OF ITS WAISTCOAT- POCKET, and looked at it, and then hurried on, Alice started to her feet, for it flashed across her mind that she had never before seen a rabbit with either a waistcoat-pocket, or a watch to take out of it, and burning with curiosity, she ran across the field after it, and fortunately was just in time to see it pop down a large rabbit-hole under the hedge.In another moment down went Alice after it, never once considering how in the world she was to get out again.

A cover suggestion for Alice’s adventures in Wonderland made for the extra curricular course Graphic design and typography.

A business card that is printed in a single row on long sheets of paper with perforations along the edges. Creates an impression on the person that recieves it.

Dan Albert NordlundVærnedamsvej 16. 3:e sal1619 CopenhagenDenmarkTel: +46737031752danordlund@gmail.com

Education: (Points according to the Bologna process)

Lund UniversityLund Industrial Design Programme 300 p, 2004-PresentUTFSM, Valparaiso, Chileexchange student 30 p, 2007Malmö University K3Graphic design and typography 15 p, 2006Lund University, The Architect schoolBild och rum 15 p. 2003Katedralskolan, LundUpper Secondary School, Natural Science 1999- 2002

Internships: (please make contact for references)

Skibsted Ideation A/S, Copenhagen, DEN01.02.2008 - 30.04.2008

Working Experience: (please make contact for references)

Glorias Äppelgård, Lund, SWEFreelance industrial designer, 2007- PresentÖstergrens Bygg AS, Oslo, NORConstruction company, 2006Göran Anderssons Cyklar, Lund, SWE Bicycle repair- and sales clerk2004-2003 (since 1997- Present)Korthuset AB, Lund, SWEPhotostudio 2002

Tetra Pak, Lund, SWEPaper production 2002- 2001

Other Experience:

Member of the Student’s Council 2006-2007Member of the Student’s Christmas Fair Board 2005-2006

Languages:

Swedish, mother toungeSpanish, fluent spoken and writtenEnglish, fluent spoken and written

Computer Skills:

Adobe Indesign CS3Adobe Illustrator CS3Adobe Photoshop CS3Adobe Premier Pro 1.5Autodesk Studiotools 13.0Solid Works 2008 Rhinoceros 4.0Autodesk 3D Studio Max 9.0 + Vray 1.5Rapid PrototypeMicrosoft OfficeWindows XP

Other:

Swedish drivers licence since 2002

CV