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Our Objectives
Get Creative
Doodle
Map
“Doodlers retain 30% more information…”
My Product Journey
The Maps
1.Discover
2. Plot
3. Communicate
4. Empower
The “Product Owner”
BUSINESS
UX TECHNOLGY
YOU
A Non-Linear Journey…
XA B
A
B
C
Q Y
R
How it really happens…
How we think it happens…
Mind the Gaps
XA B C
QY
R
?
?
?
?
?
“Customers are like teeth…if you ignore their pain, they’ll go away and trendy startup dentists will fix them.
Think Visually
“The real process behind solving problems with pictures starts with opening our eyes…”
Drawing Tips
iPHONE
Person!BUTTON!
Car!
“Visual thinking is about clarifying what is in our own heads so we can help people get their heads around it too. ”
The Rules…
THERE ARE NO RULES
WE’VE MADE THEM ALL UP
….but be nice to your teammates…
YES AND!
NO BUT
Our Key
User Actions Product Interactions Holes
XEnd Results
Step 1 (5 minutes)
XXX
Possible Xs: Taylor Needs to get to St. Pete…
XTaylor takes public
transport
Taylor buys a car and drives
Taylor uses a ride sharing app
Taylor Walks
Step 2 (10 minutes)User Actions / Wants
User Actions & Wants
• Taylor doesn’t want to walk
• Taylor can’t afford a car
• Taylor is too posh for the bus…
Step 3 (10 minutes)Product Interactions
Product Interactions
• Taylor uses apps…
• Mike has a car…
• Mike wants to make money
• Taylor can pay for things with apps
Step 4 (10 minutes)Where do product interactions meet user actions?
Taylor wants a ride
Mike has a car!
Step 4 (15 minutes)Find the holes…tell the story
Taylor wants a ride Mike has a car!
How’s that work?
An app that lets riders and
drivers rate each other
Present Findings
Taylor wants a ride Mike has a car!
An app to connect riders
and drivers!
Taylor wants to feel safe
XTaylor uses a ride sharing
app to get to St. Pete
Resources• http://mappingexperiences.com/
• medium.com -> Product Management / Ownership
• Drunk User Experiences…
• User Onboarding
• Pttterns
• How to Draw in 30 Days
• Drawing your Ideas
• Back of the Napkin
• Wayfinding http://designworkplan.com/wayfinding/introduction.htm
Shameless Plug: Need help?
