1. Store design for SupermarketFormat: ExpressVer: 1.2Date :
01-12-2012
2. ObjectiveTo design an express format modern trade outlet 3.
Area (Retail) Ground Floor: 721 Basement : 773 Store/Bakoffice:
90Total Retail Area :1494 sq ft 4. Broad CategoriesFood Non food
Staples Personal Care Edible Oils Oral Care Spices Household
cleaners Ready to Eat Fabric Care Ready to cook Breads and Bakery
Pesticides and shoecare Beverages Stataionary Frozen Toys Ready to
Eat Meals Gifts Confectionary Undergarments Snacks Others Misc Food
5. Slightly CRAMPED 6. BUTT AND BRUSHSTYLE OF INDIAN SHOPPING 7.
Case Analysis 8. Situation Analysis Mohali has 3-4 supermarkets
chain stores Shoppers go to Chandigarh or buy stuff from Mom and
Popstores which also are very good compared to rest of India
Shoppers have exposure to modern trade but not really usedto it
General prosperity and riches in the region 9. Vicinity Stores
Analysis Stores visited had little category planning and limited or
nonavigation Store Directories not prominent Brand Building
Identities absent 10. But stores had warmth aroundthem 11. Store
Design 12. Brand Promise Give Extra value to the customer through
discounts andcompetitive pricing Good in-store ambience for easy
comfortable shopping 13. Brand Personality Polished, suave but
simplenot very loud Stylish Rich Earthy Weight in character 14.
Store Feel Warm and Cozy British/Irish style of color schemes Food
Colors and Earthen colors 15. Brand Name 16. With supermarket
suffixedThe name conveys brand promise of1.Extra Value2. Easy
shopping in comfortable environment3. Express Supermarket conveys
promptness 17. For Good Experience we have given Done away with the
general whiteness of supermarketshelves Used Category Graphics
Category Breakers Lit shelves for cosmetics 18. Other Sensory
measures Vanilla Fragrance in the store Mix of white and yellow
lights Music in both floors with PA system to announce offers 19.
Front ViewDesign 20. Front View - NightDesign 21. Front ViewZoomed
inDesign 22. Top View Ground FloorDesign 23. Ground FloorDesign 24.
Basement Top viewDesign 25. Basement Floor shotDesign
