FA102D: Application Development Presentation

App Research & DevelopmentJoseph Ibraham

WelcomeApp Proposal by Joseph Ibraham


Observed Unmet Need or Desire

There is a need for a service that better allows the casual athlete to

discover, join, and play pick-up sports.


Ethnographic Research Observation

The group observed consisted of Hofstra University students playing

basketball at the school’s fitness center.


Photographic Observations






Interview with an Extreme User


Interview Observations

• Busy school and work schedules don’t allow college students to fully

commit to an official basketball league

• The ability to easily discover and join in on local pick-up basketball

games is needed.


Proposed App Idea

A service app that allows people to discover, join, and play pick-up

sports in their local community as effectively and simple as possible.


Proposed App Idea

Based on a user’s location, the app would be able to find local pick-up

games created by other users, facilitating the process of organizing a

sport.


Ideation Session


Ideation Session


Ideas from Ideation Session

Unmet Need:a simple, yet effective way of organizing pick-up sports.

How the app would work:users will be able to create, organize, and join pick-up sport games

happening locally.

Who the app is for:everyone. Young or old, the app’s purpose is to encourage people to make

the time to have fun, exercise, and stay active.


Existing App Research



Infinite Hoops: a Seattle-based service for finding basketball games

and players worldwide. Their mission is to make it “easy for basketball

players to connect and organize pickup games with players of similar

ability and skill.”





Sportan: a location-based pick-up sports app for the everyday athlete.

Their purpose is to help people “discover, join and play pick-up sports

instantly with the power of your smartphone.” Sportan is not yet available

on the App Store, but it is very much like the app I am conceptualizing.





Huddlers: a mobile sports scheduling app for recreational athletes.”

The app is similar to Sportan in the way that it locates sporting games of

all kinds, not just basketball.




Hoopla

A location-based pick-up sports app for those who don’t have the time

to commit to league-based basketball.

The goal of the app is to help athletes discover and join games, with the

hope of fostering new relationships and keeping fit.


Thank You

Design

FA102D: Application Development Presentation