Designing for Readers Happy UX, 2013, Taipei James Wu, Kobo

Technology can suck

Tablets are about content apps apps

content

Finding Organizing Consuming Tablets are about

Focus on user’s content

Support organic curation

But…

This is not enough.

The best UX is personal

Swiss Army knife UX

Tablet UX can be personal

So how do you

figure out what to build?

So how do you

figure out what to build? don’t  

“Design utilizes the tools of integration…It is always driven by collective visions shared by

many people.”

-­‐  Laurenze  Schaffer,  BMW  DesignWorksUSA  

User Research

Market Research

Market Research

Product & Design Industrial Design

R&D

User Research

Market Research

Product & Design Industrial Design

R&D

User Research

Usability

Reading is primary

eReading is more than eBooks

Reading is more than words

What does a tablet for passionate readers

look like?

Reading Life User Experience Demo

Designing for the Reader

Thank You!