This talk that was given at an internal event for the product design and development teams at Marriott International.
Text of How UX Research Fits Into an Agile Development Process
How UX Research Fits Into An Agile Development Process Kyle
Soucy | Usable Interface | @kylesoucy Marriott International Agile
Day December 2013
Why is Agile + UX so hard?
It doesnt offer guidance on what to build, only how. - Erika
Agile Manifesto Principles 1. Our highest priority is to
satisfy the customer through early and continuous delivery of
valuable software. 2. Welcome changing requirements, even late in
development. Agile processes harness change for the customer
competitive advantage. 3. Deliver working software frequently, from
a couple of weeks to a couple of months, with a preference to the
shorter timescale. 4. Business people and developers must work
together daily throughout the project. 5. Build projects around
motivated individuals. Give them the environment and support they
need, and trust them to get the job done. 6. The most efficient and
effective method of conveying information to and within a
development team is face-to-face conversation. 7. Working software
is the primary measure of progress. 8. Agile processes promote
sustainable development. The sponsors, developers, and users should
be able to maintain a constant pace indefinitely. 9. Continuous
attention to technical excellence and good design enhances agility.
10. Simplicitythe art of maximizing the amount of work not doneis
essential. 11. The best architectures, requirements, and designs
emerge from self-organizing teams. 12. At regular intervals, the
team reflects on how to become more effective, then tunes and
adjusts its behavior accordingly.
Actual Use of Requested Features Always 7% Seldom or never used
64% Often 13% Always or often used 20% Never 45% Sometimes 16%
Seldom 19% Always Often Sometimes Seldom Never Source: The Standish
Group Charting the Seas of Information Technology
Is UX research even Needed?
[Without UX research], youre just building the wrong product
faster. - Aviva Rosenstein
What about A/B Testing? Doesnt explain why a design is better
You still dont know if an untested version would be better It takes
more time and effort and most dont provide clear data
Does UX research fit?
When? How? Where?
Lets us begin our Journey...
Quicker UX Implementation
world, In an agilewrong time theres no for conducting UX
research. - Frank Guo
How do you make design decisions based on only testing 1
Modified RITE Process Test 3 people Change design
Key to Success Attendance of product decision makers during
#2 Staggered Sprints
Tip: Choose a feature to develop first that has a lengthy dev
What about Sprint Zero?
Big design Up Front
Conduct Just Enough research
No matter which option, Be Part Of The Scrum Team
Release & Sprint Planning
Sprint Review & Retrospective
Recap: Options: #1 Parallel Sprints #2 Staggered Sprints } RITE
Design Studio Sprint Zero = Just Enough research No matter which
option, Be A Part Of The Scrum Team
Embrace the method; Be Agile Yourself
Learn more... - Article: Adapting Usability Investigations for
Agile User-Centered Design by Desiree Sy -
- Article: Twelve emerging best practices for adding UX work to
Agile development by Jeff Patton -
- Article: Getting Software RITE by Jeff Patton -
http://agileproductdesign.com/writing/ieee/ - Article: Cost
Effective Approaches to Iteration in Agile UX by Jared Spool - -
Article: Create Great UX in an Agile World by Conducting Lean UX
Research - http://uxmag.com/articles/create-
great-ux-in-an-agile-world-by-conducting-lean-ux-research - Blog
post: UX Meets Agile: Design Studio Methodology by Michael Dubakov
- Book: Lean UX By Jeff Gothelf and Josh Seiden Book: Just Enough
Research by Erika Hall