An Urania Blick. Zurück. Nach Vorn.

Matthias Müller-Prove // mprove.de Closing Keynote der IA Konferenz, Berlin 4.6.2016

cover: Berlin Pankow-Heinersdorf http://mprove.de/art/15/pankow.html

An Urania,die Muse der Astronomie

Albertina in Wien Photo CC BY-SA 3.0 Wolfgang Sauber Diese Version CC BY-SA 3.0 mprove

Nicolaj Kopernikus1543

Foto: @Anstrengungslos

Jana StecherFrederike Beha

https://twitter.com/Anstrengungslos/status/739058276181118976

http://www.ajoma.de/Planetenschleife_Mars_gross.jpg

Benno Löwenberg, 2016https://twitter.com/BennoLoewenberg/status/738681057772457984

Content

BusinessPeople

IA

Informationsarchitektur ist…

Interaktionsdesign ist…

Product

BusinessPeople

IxD

Service-Design ist…

Service

BusinessPeople

SD

Product

BusinessPeople

IxD

Content

BusinessPeople

IA

Service

BusinessPeople

SD

BusinessPeople

State of the Onion

Service

ContentProduct

BusinessPeople

State of the Onion

Service

Content

Product

Dev

IDEO /via Hendrik SommerfeldtPhoto: Simon Wondracek https://twitter.com/swondracek/status/738748232466083840

Gartner Hype Curve

Gartner Hype Curve 2015

VRGesten-SteuerungAR

Smart Home

IoT

Natürliche Sprache

Maschinelles Lernen

Big Data

AutoAutos

Brain-ComputerInterface

Wearables

Gartner Hype Curve

Tal der Ernüchterung

Plateau der Produktivität

Gipfel der übersteigerten Erwartungen

Rainer SaxPhoto: @sybit_ux https://twitter.com/sybit_ux/status/738656771141709824

IAK 2016 Hype Curve

Zweifel

Produkt

Vision

Strategie

Erfolg am Markt ?

Strategie Produkt

Vision

early adopters

early late70%

majority15%

adoption densityDichtefunktion der Marktdurchdringung

15%

leggards

15% early adopters

70% majority

15%

adoption distributionVerteilungsfunktion der Marktdurchdringung

50%

•

•

•

•

15% leggarts

50%

100%

•

•

•

•

15%

50%

•

•

•

•

15% early adopters

Vision/Illusion

Realität

50%

100%

•

•

•

•

cf. »Crossing the Chasm« Geoffrey Moore

early adopters

70%majority

15% 15%

cf. »Crossing the Chasm« Geoffrey Moore

Innovation ?

Tal der Ernüchterung

Strategie Produkt

Vision

Long Nose of Innovation Bill Buxton 2008

http://www.billbuxton.com/01%20The%20Long%20Nose%20of%20Innovation%20Revised.pdf

Head Mounted Display – Ivan Sutherland et al., 1966 https://www.youtube.com/watch?v=NtwZXGprxag

Aspen Movie Map, Nicholas Negroponte et al. MIT 1978https://www.youtube.com/watch?v=w18MyqszIYc

Google Earth 2001, Google Streetview 2007: Urania - Marfa, TXhttps://youtu.be/yoHAHNt-xgU

Mark Z. @ Samsung World Congress 2016https://infinityleap.com/facebook-looking-forward-to-better-interactions-in-virtual-reality/

50 Jahre

Head Mounted Display Sutherland/Sproul

Oculus RiftCardboard

NLS/Augment – Douglas Engelbart et al.1968http://mprove.de/diplom/text/2.1.3_nlsaugment.html

The world is so damn complex.[…] If mankind can get more capable in dealing with complex urgent problems collectively, that would be a perfect professional goal.

– Doug Engelbart, 2000

http://www.invisiblerevolution.net/engelbart/glossary/index.html

http://www.invisiblerevolution.net/engelbart/glossary/index.html

Ubiquitous ComputingMark Weiser et al., PARC 1991

Starfire – Bruce „Tog“ Tognazzini et al., Sun Microsystems 1994https://www.youtube.com/watch?v=w9OKcKisUrY

Mezzanine – John Underkoffler et al., Oblong Industries 2014

https://www.youtube.com/watch?v=zIDRWQHCWb0

https://www.youtube.com/watch?v=zIDRWQHCWb0

Collaboration is one of the greatest joys in the world.

– John Underkoffler, 2016

Innovation

Research & Invention

Long Nose of Innovation

Product

Prototype

Long Nose of Innovation Gartner Hype Curve

Innovation

BusinessPeople

Service

Content

Product

Dev

Komplexität einer App

Komplexitätüber alle Systeme

via Bill Buxton, TNWConf, Mai 2016

Frustrtions-Limit

3 Rules /Bill Buxton

1. Every new product and service must provide great experience and excellent value – they must work, flow & generate demand.

2. Every new product must work seamlessly with all others in the customer’s ecosytem.

3. Each must also reduce the complexity and increase the value of each of the others.

Business

People

Innovation

Customer

App + DevicesEcosystem

Service

Content

Product

Dev

Vielen Dank

Matthias @mprove mprove.de/script/16/iak/

Arc de 124.5° von Barnar Venet, 1987 Photo CC BY-SA 3.0 Manfred Brückels Diese Version CC BY-SA 3.0 mprove