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How do you ID an MVP for a Mobile app? We did it by bringing users into the product development process. We devised a 6-week study where we deployed an alpha to real users and iterated upon it until we had an app we felt worthy of 3.5 stars we could release. This is the story of how we did it.
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Lean Mean iOS App Development*
*developed with real users
Michelle Zassenhaus Director, UX+Design – TheLadders
@zhaus
@zhaus
@zhaus
lean beginnings
“Become aware of job matches – and express interest in them – on the go.”
qualified + intent
lean beginnings
sketches interviews / testing design studio early designs
@zhaus
What's an MVP for an app? How do you iterate?
Customers control the updates
Customers don't come back
1-star reviews difficult to overcome
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+
@zhaus
@zhaus
The longitudinal study
1. Get the app into users’ hands early
2. Observe use over sustained time (6 wks)
3. Build, measure, learn + evaluate satisfaction
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1. Write test plan
Who What When Where Why How
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2. Identify & deploy atomic experience
log in
find jobs
save them
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3. Recruit participantsID demo- + psycho- graphics
Email customers with incentive ($300 / 3 milestones)
Funnel through screening survey
Select for good distribution; call to be sure
Procure + distribute tools (test flight, reflector app, gotomeeting)
@zhaus
4. Build, measure, learn - 6 weeks
recap call
planning + reprioritization
surveys sent
roadmap meeting
surveys sent
roadmap meeting
M T W
(6) 30m gotomeeting
calls
(6) 30m gotomeeting
calls
W T F
design & develop
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survey
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calls
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calls
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findings recap call
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planning
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What did we learn?Sorting of jobs How to execute the “like” feature Remove the paywall Usability issues Detractors + delighters
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@zhaus
danke!
@zhaus
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