How do you ID an MVP for a Mobile app? We did it by bringing users into the product development process. We devised a 6-week study where we deployed an alpha to real users and iterated upon it until we had an app we felt worthy of 3.5 stars we could release. This is the story of how we did it.
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Lean Mean iOS App Development* *developed with real users
lean beginnings Become aware of job matches and express interest in them on the go. qualied + intent @zhaus
lean beginnings sketches @zhaus interviews / testing design studio early designs
What's an MVP for an app? How do you iterate? Customers control the updates Customers don't come back 1-star reviews difcult to overcome @zhaus
+ @zhaus
The longitudinal study 1. Get the app into users hands early 2. Observe use over sustained time (6 wks) 3. Build, measure, learn + evaluate satisfaction @zhaus
1. Write test plan Who What When Where Why How @zhaus
2. Identify & deploy atomic experience log in nd jobs save them @zhaus
3. Recruit participants ID demo- + psycho- graphics Email customers with incentive ($300 / 3 milestones) Funnel through screening survey Select for good distribution; call to be sure Procure + distribute tools (test ight, reector app, gotomeeting) @zhaus
4. Build, measure, learn - 6 weeks W T surveys sent roadmap meeting M T W recap call design & develop @zhaus surveys sent planning + reprioritization roadmap meeting F (6) 30m gotomeeting calls (6) 30m gotomeeting calls
survey @zhaus
calls @zhaus
calls @zhaus
findings recap call @zhaus
planning @zhaus
What did we learn? Sorting of jobs How to execute the like feature Remove the paywall Usability issues Detractors + delighters @zhaus
