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Lean Mean iOS App Development* *developed with real users

Lean UX Mobile Development - built alongside real users

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How do you ID an MVP for a Mobile app? We did it by bringing users into the product development process. We devised a 6-week study where we deployed an alpha to real users and iterated upon it until we had an app we felt worthy of 3.5 stars we could release. This is the story of how we did it.

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Page 1: Lean UX Mobile Development - built alongside real users

Lean Mean iOS App Development*

*developed with real users

Page 2: Lean UX Mobile Development - built alongside real users

Michelle Zassenhaus Director, UX+Design – TheLadders

@zhaus

Page 3: Lean UX Mobile Development - built alongside real users

@zhaus

Page 4: Lean UX Mobile Development - built alongside real users

@zhaus

lean beginnings

“Become aware of job matches – and express interest in them – on the go.”

qualified + intent

Page 5: Lean UX Mobile Development - built alongside real users

lean beginnings

sketches interviews / testing design studio early designs

@zhaus

Page 6: Lean UX Mobile Development - built alongside real users

What's an MVP for an app? How do you iterate?

Customers control the updates

Customers don't come back

1-star reviews difficult to overcome

@zhaus

Page 7: Lean UX Mobile Development - built alongside real users

+

@zhaus

Page 8: Lean UX Mobile Development - built alongside real users

@zhaus

The longitudinal study

1. Get the app into users’ hands early

2. Observe use over sustained time (6 wks)

3. Build, measure, learn + evaluate satisfaction

Page 9: Lean UX Mobile Development - built alongside real users

@zhaus

1. Write test plan

Who What When Where Why How

Page 10: Lean UX Mobile Development - built alongside real users

@zhaus

2. Identify & deploy atomic experience

log in

find jobs

save them

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@zhaus

3. Recruit participantsID demo- + psycho- graphics

Email customers with incentive ($300 / 3 milestones)

Funnel through screening survey

Select for good distribution; call to be sure

Procure + distribute tools (test flight, reflector app, gotomeeting)

Page 12: Lean UX Mobile Development - built alongside real users

@zhaus

4. Build, measure, learn - 6 weeks

recap call

planning + reprioritization

surveys sent

roadmap meeting

surveys sent

roadmap meeting

M T W

(6) 30m gotomeeting

calls

(6) 30m gotomeeting

calls

W T F

design & develop

Page 13: Lean UX Mobile Development - built alongside real users

@zhaus

survey

Page 14: Lean UX Mobile Development - built alongside real users

@zhaus

calls

Page 15: Lean UX Mobile Development - built alongside real users

@zhaus

calls

Page 16: Lean UX Mobile Development - built alongside real users

@zhaus

findings recap call

Page 17: Lean UX Mobile Development - built alongside real users

@zhaus

planning

Page 18: Lean UX Mobile Development - built alongside real users

@zhaus

What did we learn?Sorting of jobs How to execute the “like” feature Remove the paywall Usability issues Detractors + delighters

Page 19: Lean UX Mobile Development - built alongside real users

@zhaus

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@zhaus

Page 21: Lean UX Mobile Development - built alongside real users

danke!

@zhaus

iOS Android