The slides were presented in my workshop titled "Lean UX" in User Friendly China Conference 2012.
- 1. Lean UX Workshop: Building the right products through faster innovation and cross-functional collaboration: : 20121110 Raven ChaiUX Consulting UXSG Group
2. Ice Breaker Game Trading Cards 3. HOW TO PLAY Use 5 minutes to create you personal trading card, includes: Draw your own self-portrait Your full name + A nickname Your email address One thing about yourself that people in the room arent likely to know Your favourite past time / hobbies Pass the trading card around in no particular manner or order (please stand up and move around) Read the card you are holding, ask at least one question about the person Keep on passing the card, well stop passing after 5 minutes, pass me your cards Make sure you sit with someone you do not know at all (on both sides) 4. HOW THE TRADING CARDS MIGHT LOOK LIKE... 5. About Myself Founded UX Consulting in 2008 Based in Singapore Only worked with clients with local presence Love any type of sports - except golf A foodie and will continue to be one A lifelong Liverpool FC fan and will always be 6. Founder & Principal ConsultantRAVEN CHAIDirector & Principal Consultant 15 years experience as a technologist, designer and user experience practitioner Lead UX consultant for SingTel since 2008 Formed a local UX Community - UXSG User Experience Professional Association - Asia Region, Leadership Team SingTel End User Experience Review - Board MemberMentorship / Partnership 7. UX Consulting - What We DoDesign Research and Service Design Methodology 8. Some stuff Im involved in...Public SectorPrivate Sector 9. UX Singapore 2010 & 2011 Workshop 10. User Friendly China 2011 Conference 11. UX Hong Kong 2012 Conference 12. What do you hope to achieve or learn from this workshop? Please write it down in the [lip chart paper provided 13. Workshop ObjectivesYoull take away practical skills to encourage: Collaborative team design Lean user research techniques Rapid design tactics to validate assumptions Minimize the waste in your UX activities Have fun and get to know friends 14. Agenda1. Introduction2. Lean UX Basics3. Case Studies4. Part 1: Validating your product hypotheses in 60 mins5. Part 2: Raising funds from investors in 90 mins6. Concluding Message and Re[lections 15. LeanUXIts not lazy UX,Its about minimizing waste 16. Before we even talk about Lean UX,What is UX actually? 17. You may have seen these diagramshp://media.smashingmagazine.com/wp-content/uploads/2010/09/01_user_experience_graphic.jpg hp://www.kickerstudio.com/blog/images/ux_disciplines_rev_big.jpg hp://konigi.com/les/konigi/images/what-is-ux.png hp://seman/cstudios.com/publica/ons/seman/cs/images/honeycombbig.jpg 18. Relationship - UX is not UI UXUI h"p://www.kickerstudio.com/blog/2008/12/the-disciplines-of-user-experience/ 19. Em otiUXona how people feels while they l do certain thingsTecUIhnic what people use to interact al with the product 20. The Big Picture of User ExperienceHow much do you understand your How to engage your users posi/vely users needs? with your design? USER RESEARCH INTERACTION DESIGN Eg. Why would people want to use mobile App than a laptop in THEIR situa/ons? VALUESHow do you know your design is How to code your apps op$mally and eec$ve and appealing? eciently?DESIGN EVALUATIONTECHNICAL DEVELOPMENT 21. What does the word Lean UX mean to you? 22. Lean UX implies that less UX is being done. That couldnt be further from the truth, nor is it something we should encourage.Source: ArAcle from Whitney Hess, Feb 27, 2011 - Why I detest the term Lean UX 23. Its NOT lazy UX You still gonna work hard!!!Source: ArAcle from Je Gothelf, Mar 07, 2011, Lean UX: GeXng Out Of The Deliverables Business h"p://notjustalive.les.wordpress.com/2010/12/lazy-cat5.jpg 24. It is NOT Anti-deliverableIt is a refocusing of UX efforts away from the documentation and moves towards validating product hypothesesSource: ArAcle from Je Gothelf, Mar 07, 2011, Lean UX: GeXng Out Of The Deliverables Business h"p://www.vuidesign.net/wp-content/images/documentaAon.jpg 25. It is NOT design-by-committeeWho needs vision when you have meetings? h"p://www.joerib.com/wp-content/uploads/design-by-commi"ee.jpg 26. The only thing being removed is wasteMinimizes the time spent heading down the wrong pathSource: ArAcle from Je Gothelf, Mar 07, 2011, Lean UX: GeXng Out Of The Deliverables Business h"p://notjustalive.les.wordpress.com/2010/12/lazy-cat5.jpg 27. Prototype communicates everything The fastest way between you and your customersSource: ArAcle from Je Gothelf, Mar 07, 2011, Lean UX: GeXng Out Of The Deliverables Business h"p://xunyangixd.les.wordpress.com/2011/04/just-the-ux-process-large.jpg 28. You dont need The Spec to keep control You are in the problem-solving business, and you dont solve problems with design documentation.Source: ArAcle from Je Gothelf, Mar 07, 2011, Lean UX: GeXng Out Of The Deliverables Businessh"p://www.arcelormi"al.com/distribuAonsoluAons/repo/angelique/Corporate_picture_Document_Control_MR_RF.JPG 29. If you spend 3 months perfecting a design only to [ind out it fails to meet customer and/or business needs, youve just wasted 3 months of your life, not to mention your teamsSource: www.jegothelf.com/blog 30. Lean UX Metrics-Driven Design/Research SHIPPING IS ONLY THE BEGINNING 31. The Value of the Minimum Viable Product The bare feature set needed to prove out a hypothesisSource: ArAcle from Je Gothelf, Mar 07, 2011: Lean UX: GeXng Out Of The Deliverables Business h"p://i-cdn.apartmen"herapy.com/uimages/re-nest/plane12609.jpg 32. Examples of Minimum Viable Product (MVP)Started with a boring 3 minute video in 2008 for their minimum viable product, beta wai/ng list jump from 5,000 to 75,000 in one day (Mar 2008) It started out as a simple WordPress blog, the point.com with a widget that used AppleScript to send PDFs coupons via Mail.app Started in 1984 with a single Boeing 747 ying a single route (Gatwick to Newark and back). As they got the Virgin magic working and debugged, they added more planes and more routes. 33. Same principle is applicable for the larger, growing Qirms too!2004200720122009You probably wont fancy the 1st version of Facebook, Despite Basecamps popularity, the team keeps but it started to address user needs rstimproving the UX and usability of the portal29 Jun 2007 11 Jul 2008 8 Jun 200924 Jun 20107 October 2011 34. Create half a product, not a half-assed product! 35. How Lean UX may work well?1. You are composed of small, goal-driven, cross-functional teams2. Features begin as hypotheses to be tested before heavy investment3. A feature starts as a minimum valuable feature, and then iterates4. Proof carries more weight than opinion5. The team talks to real customers on a regular basis, including in-personHow Lean UX may not work well? 1. If your stakeholders requires formality to justify decisions 2. If you need to deal with legacy systems and require regular updates 36. Lean UX is just UX.But UX isnt always Lean UX.Source: ArAcle from Jared M. Spool, Nov 30, 2011, Is There Any Meat on This Lean UX Thing? h"p://www.kickerstudio.com/blog/images/ux.jpg 37. Some dialogues I had with Startups I think this idea will change the world, super excited about it! 38. So, who are your intended users (or customers) for the app you are designing for?Everyone I have just mentioned a while ago. Furthermore, I believe people from here + there will Qind it attractive too, we can extend the modules to do this and that tooReally?!? Basically you dont even know what speci9ic problems you are trying to solve 39. How do you come about building this app in the Qirst place? I Qind it frustrated or inefQicient to do certain things, I believe I can solve the problem better through my idea. Im the best user after all, isnt it?Great, so who else have you validated your ideas with?Myself, ... and a couple of my friends, they said the idea is cool!Err..... you mean everyone else behaves exactly like you??? 40. I have built a list of great features but I (or my investor) feel that the user experience is not goodIn what way you Qind the user experience is not good? Why the UX of myapp is not good? The UI is not sleek enough, I need to make it more beautiful and attractive - perhaps by adding a couple of nice icons here and there...I see, your de9inition of good user experience = better user interface, no wonder the user experience of your app sucks... 41. Agenda1. Introduction2. Lean UX Basics3. Case Studies4. Part 1: Validating your product hypotheses in 60 mins5. Part 2: Raising funds from investors in 90 mins6. Concluding Message and Re[lections 42. Workshop Activity - Part 1Validating your product hypotheses in 60 mins 43. Your Teams Goal:Create a Minimum Viable Product (MVP)and launch it in 60 days!This product should able to help users to solve speci[ic problems that has not been addressed OR addressed poorly in the current market.This product can be a website, mobile app or even a physical retail shop 44. 1 choose 1 out of 4 problem statements below: (a) Dining and Shopping (b) Travel and Holidays(c) Public Transportation / Commuting (d) Online Dating 45. 2Identify core value propositionQuestions you need to ask yourself:- What is the problem you are trying to solve for people?- Why is this problem not solve or addressed poorly?- How can your idea make a difference from existing solution? 46. 3 Conduct guerilla user researchGet out of the building,Talk to strangers, Validate product hypotheses. 47. 4Sketch your prototype 1Know your audience and intent 2Plan a liMle. Prototype the rest. 3You can draw, its not Mona Lisa 4 - fake it. 5If you cant make it Prototype only what you need 6Prototype early and oTen 48. 5 Present product concept with peers critique2 minutes to present 3 minutes for your product concept peers to ask ques$ons 49. Agenda1.