DESIGN FOR PRODUCTION

SANGEETA JAIN

ABOUT LECTURE 3

Lecture 3 is divided in 3 parts: 1.  Creation – it is all about the search for new ideas. We will look at

the techniques for generating ideas, selecting the best solution that caters to the problem statement and illustrating them as sketches.

2.  Prototyping – in this section we will see the ways and means of transforming concepts into tangible works of art. In the real world this step involves getting the client’s final approval.

3.  Production – this is the last part of the process and also the one that takes the design to the target audience through magazines, newspapers, packaging, TV commercials, an app etc. As consumers this is what we see and use each and every day.

LECTURE 3 PART 2 – PROTOTYPING

WHAT IS PROTOTYPING?

§  Research and Analysis = defining the problem

§  Planning = seeking insight

§  Creation = choosing the best solution

§  Prototyping = communicating the solution

§  Production = selling the solution

WHAT IS PROTOTYPING?

The word prototype derives from the Greek “prototypon” meaning primitive form, neutral of “prototypos” where “protos” means first and “typos” means impression.

A prototype is a concrete representation, model or release of a product built to test a concept or process or to act as a thing to be

replicated or learned from.

•  Prototypes support creativity. Prototyping helps to experiment with multiple approaches and ideas.

•  Prototypes encourage communication. It facilitates discussion through visuals instead of words and ensures that the designer, client and production team, all get a common understanding of the design solution.

•  Prototypes facilitate early evaluation. Thus it reduces risk and avoids missed requirements, leading to a better design faster.

PROTOTYPES

SKETCH VS. PROTOTYPE

As prototyping progresses through the design cycle, increase the visual

resemblance by introducing elements of style, colour, branding and graphics.

SKETCH VS. PROTOTYPE

As the prototype is refined, replace dummy text with real content to get a feel

for how it affects the overall design.

SKETCH VS. PROTOTYPE

Adding interactivity in subsequent iterations increases functional resemblance and

allows the prototype to be used for usability testing and training and communications.

LOW FIDELITY PROTOTYPE

MEDIUM FIDELITY PROTOTYPE

HIGH FIDELITY PROTOTYPE

PROTOTYPING

•  Prototypes range from rough paper sketches to interactive simulations that look and function like the final product.

•  Prototypes serve different purposes and thus take different forms.

•  Given below are some ways and means to create prototypes…

FOR TV ADVERTISEMENTS – CREATE A STORYBOARD

FOR PACKAGING – CREATE A MOCK-UP

FOR POSTERS/MAGAZINES – CREATE A LAYOUT

FOR EXHIBITION BOOTH – BUILD A MODEL IN 3D OR PHOTOSHOP

PROTOTYPING

•  Any other to suit the media you have identified

Prototypes are also known as “final visuals” in field of Graphic Design.

ASSESSMENT TASK 3B – PROTOTYPING

THIS IS AN INDIVIDUAL

ASSIGNMENT

Show the prototypes to your instructor and get a feedback/approval.

Upload them as a single PDF file in the Assessment Task 3B folder under SUBMISSIONS.

Minimum 2 prototypes for each of the 3 medias selected.

Due Date: END of week 10 – Sunday 13th September 2014

ASSESSMENT TASK 3B

NEXT…

§  Research and Analysis = Lecture 1 Task 1

§  Planning = Lecture 2 Task 2

§  Creation = Lecture 3 Part 1 Task 3A

§  Prototyping = Lecture 3 Part 2 Task 3B

§  Production = Lecture 3 Part 3 Task 3C